International Organization Design and Control DOC

Title	International Organization Design and Control
Author	Manjunath Cool
Pages	1
File Size	232 KB
File Type	DOC
Total Downloads	77
Total Views	471

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CHAPTER14 International Organization Design and Control After studying this chapter, students should be able to: > Define and discuss the nature of international organizational design and identify and describe the initial impacts of international business activity on organizational design. > Identify and describe five advanced forms of international organizational design and discuss hybrid global designs. > Identify and describe related issues in global organization design. > Explain the general purpose of control and the levels of control in international business. > Describe how international firms manage the control function. LECTURE OUTLINE OPENING CASE: Unilever Matches Strategy and Structure The opening case describes Unilever's effort to streamline its operations and focus on its core business areas. Key Points With sales of $46 billion annually, Unilever, a packaged goods company, is second only to industry giant Procter and Gamble. Its brand names include Lipton, Dove, Q-tips, and Vaseline, and its product groups range from frozen foods to personal care products. Over the years, Unilever's growth strategy often involved acquiring consumer products businesses, many of which had supporting operations. However, this strategy resulted in an unwieldy structure consisting of five basic business groups: food products, personal products, soap/laundry products, cosmetics/perfume/hair products, and specialty chemicals. The specialty chemicals group had only indirect linkages with the other groups, and consequently, had higher administrative costs. In addition, the group was not...