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A PROJECT REPORT ON (TR MOTORS – Authorised Service Centre, Hero MotorCorp Ltd.)

Submitted in the partial fulfillment of the requirement for the award of the Degree of Bachelor of Business Administration (BBA)

(2017-20) SUBMITTED BY MOHIT JAIN ERP ID– 0171BBA106 SUBMITTED TO MS. MINAKSHI SATI (ASSISTANT PROFESSOR)

BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH An ISO 9001:2008 & 14001:2004 Certified Institute Re-Accredited with Grade “A” by NAAC Ranked in Top 50 B-schools in India & Top 5 in Delhi, NCR By Business India and Hindustan Times Recipient of B-school leadership award from Star News A-4, Paschim Vihar, New Delhi, Ph.011-25286442 Fax: 011-25286442

DECLARATION BY THE STUDENT

This is to certify that the Summer Training Project submitted to Bharati Vidyapeeth (Deemed to be University), Pune in partial fulfillment of the requirement for the award of the degree of BBA is an original work carried out me under the guidance of MS. MINAKSHI SATI. The matter embodied in this project is a genuine work to the best of my knowledge and belief and has been submitted neither to this University nor to any other University for the fulfillment of the requirement of the course of study.

MOHIT JAIN ERP ID – 0171BBA106

BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH An ISO 9001:2008 & 14001:2004 Certified Institute Re-Accredited with Grade “A” by NAAC Ranked in Top 50 B-schools in India & Top 5 in Delhi, NCR By Business India and Hindustan Times Recipient of B-school leadership award from Star News A-4, Paschim Vihar, New Delhi, Ph.011-25286442 Fax: 011-25286442

ACKNOWLEDGEMENT

I am highly obliged to the faculty member for extending his support in the form of specialized knowledge and experience throughout the summer training project. I owe a special thanks to MS. MINAKSHI SATI, my mentor for his time and knowledge. At last I would also like to thank my family and friends for their help and support in completion of this project.

MOHIT JAIN (0171BBA106)

CERTIFICATE BY THE GUIDE This is to certify that the Summer Training Project is the work done by MOHIT JAIN under my guidance and supervision for the degree of Bachelor of Business Administration from Bharati Vidyapeeth Institute of Research and Management, Pune.To the best of my knowledge and belief 1. This is original work done by student. 2. The project is completed as per guidelines and has a plagiarism report. 3. Fulfills the requirements of the guidelines relating to the BBA degree of the university. 4. Is up to the standard both in respect of contents and language for referred to the examiner.

Faculty Name: MS. MINAKSHI SATI (ASSISTANT PROFESSOR)

CERTIFICATE FROM HEAD OF INSTITUTION This is to certify that the Summer Training Project is an academic work done by MOHIT JAIN,ERP ID – 0171BBA106 submitted in the partial fulfillment of the requirement for the award of the Degree of BBA from Bharati Vidyapeeth Deemed University, Pune. It has been completed under the guidance of MS. MINAKSHI SATI (Asst. Professor) and MR. SHASHI KANT (Technical Mentor). We are thankful to TR MOTORS – Authorised Service Centre, Hero MotorCorp Ltd. for having allowed our student to undergo project work training. The authenticity of the project work will be examined by the viva examiner which includes data verification, checking duplicity of information etc. and it may get rejected due to non-fulfillment of quality standards set by the Institute.

DR. VIKAS NATH Director In-charge

CERTIFICATE FROM THE COMPANY

This is to certify that MOHIT JAIN S/o RAKESH JAIN pursuing BBA from Bharati Vidyapeeth (Deemed to Be University) University Institute of Management and Research, New Delhi has successfully completed 50 or 60 days summer training in our organization in field of Finance from 6th May 2019 to 26th June 2019. During his project tenure in the company, we found him hard working, sincere and diligent person, and his behavior and conduct was good during the project. We wish him/her all the best for his future endeavors.

Name and Designation of the Industry Mentor

PREFACE

As a part of a curriculum of our three years bachelor degree program (BBA) from BVIMR, New Delhi. The company has provided me project report on current status in MARKETING DEPT. of “HERO”. To access information, I have gone through various sites and department.

The report highlights the image of the “HERO” as a best company in AUTOMOBILES in the eyes of the dealers, consumers and competitors.

TABLE OF CONTENT

PARTICULAR

PAGE NO.

Chapter-1:INTRODUCTION Chapter-2:JOB DESCRIPTION Chapter-3:ANALYSIS OF JOB DONE Chapter-4:LEARNING OUTCOMES Chapter-5:SUGGESTIONS (For HR,IT,etc) References Appendix A: (Plagiarism Report, Online Feedback by Mentor, Attendance Sheet) Appendix B:(Joining Report, Company Profile, Industry Mentor Feedback)

CHAPTER-1 INTRODUCTION

HERO

is

BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH An ISO 9001:2008 & 14001:2004 Certified Institute Re-Accredited GradeINDIA “A” by NAAC HERO HEADQUARTERS IN NEWwith DELHI, Ranked in Top 50 B-schools in India & Top 5 in Delhi, NCR By Business India and Hindustan Times Recipient B-schoolIndia. leadership awardHonda, from StarisNews headquartered in New of Delhi, Hero an A-4, Paschim Vihar, New Delhi, Ph.011-25286442 Fax: 011-25286442

Indian motorcycle and scooter manufacturer.

The

company

is

the

largest

two-wheeler

manufacturer in the world, and also in India. The 2006 Forbes list of the 200 World's Most Respected Companies has Hero Honda Motors ranked at #108. On 31 March 2013, the market capitalisation of the company was ₹308 billion (US$4.5 billion).

OVERVIEW OF THE HERO MOTOR CORP

In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. with the automaker. This decision came 18 months after its split from Hero Honda. "Hero" is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it – Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a doubledigit pace since inception. In 2001, the company became the second largest two-wheeler manufacturing company in India and globally. It maintains global industry leadership to date. [3]

The technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26 years

(1984–2010) has come from the Japanese counterpart Honda.

INNOVATION: With innovation at the core of its philosophy, the New Delhi (India) headquartered Hero MotoCorp has been at the forefront of designing and developing technologically advanced motorcycles and scooters for customers around the world. It became the world’s largest twowheeler manufacturer in 2001, in terms of unit volume sales in a calendar year, and has maintained the coveted title for the past 18 consecutive years.

SUBSTITUTE PRODUCTS: Substitute products threat on the auto market relates to products, materials or resources that may cause the demand for a product to shift. HERO targets premium buyers with whom quality matters, however other manufactures targeting this premium motor bike market like TVS, Yamaha and Royal Enfield consequently become a close substitute to HERO.

PLAYERS IN INDUSTRY 1.

1. BAJAJ

2. HONDA

3. TVS

4. SUZUKI

5. YAMAHA

6. ROYAL ENFIELD

7. MAHINDRA

COMPANY PROFILE

HERO Group Company Profile: The special fascination of the HERO Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the HERO Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

COMPANY HISTORY HERO Evolution of HERO:  1983 

Joint Collaboration Agreement with Honda Moto Co. Ltd. Japan signed.



Shareholders Agreement signed.

 1984 

Hero Honda Motos Ltd. Incorporated.

 1985 

First motocycle 'CD 100' rolled out.

 1987 

100,000th motocycle produced.

 1989 

New motocycle model - 'Sleek' introduced.

 1991 

New motocycle model - 'CD 100 SS' introduced.



500,000th motocycle produced.

 1992 

Raman Munjal Vidya Mandir inaugurated -A School in the memory of founder Managing Director, Mr. Raman Kant Munjal.

 1994 

New motocycle model - 'Splendor' introduced.



1,000,000th motocycle produced.

 1997 

New motocycle model - 'Street' introduced.



Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated.

 1998 

2,000,000th motocycle produced.

 1999 

New motocycle model - 'CBZ' introduced.



Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland.



Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal.

 2000 

4,000,000th motocycle produced.



Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland.



Splendor declared 'World No. 1' - largest selling single two-wheeler model.



'Hero Honda Passport Programme' - CRM Programme launched.

 2001 

New motocycle model - 'Passion' introduced.



One million production in one single year .



New motocycle model - 'Joy' introduced.



5,000,000th motocycle produced.

 2002 

Becomes the first Indian Company to cross the cumulative 7 million sales mark .



Splendor has emerged as the World's largest selling model for the third calendar year in a row(2000, 2001, 2002).



New motocycle model - 'CD Dawn' introduced, New motocycle model - 'Splendor +'introduced, New motocycle model - 'Passion Plus' introduced, New motocycle model -'Karizma' introduced.

 2004 

New motocycle model - 'Ambition 135' introduced.



Hero Honda became the World No. 1 Company for the third consecutive year.



Crossed sales of over 2 million units in a single year, a global record.



Splendor - World's largest selling motocycle crossed the 5 million mark .



New motocycle model - 'CBZ' introduced.



Joint Technical Agreement renewed.



Total sales crossed a record of 10 million motocycles.

 2005 

Hero Honda is the World No. 1 for the 4th year in a row.



New motocycle model - 'Super Splendor' introduced, New motocycle model - 'CD Deluxe' introduced

New motocycle model - 'Glamour' introduced, New

motocycle model - 'Achiever' introduced. 

First Scooter model from Hero Honda - 'Pleasure' introduced.

 2006 

Hero Honda is the World No. 1 for the 5th year in a row.



15 million production milestone achieved.

 2007



Hero Honda is the World No. 1 for the 6th year in a row.



New 'Splendor NXG' launched.



New 'CD Deluxe' launched.



New 'Passion Plus' launched.



New motocycle model 'Hunk' launched.



20 million production milestone achieved.

 2008 

Hero Honda Haridwar Plant inauguration.



New 'Pleasure' launched.



Splendor NXG launched with power start feature.



New motocycle model 'Passion Pro' launched.



New 'CBZ Xtreme' launched.



25 million production milestone achieved



CD Deluxe launched with power start feature.



New 'Glamour' launched.



New 'Glamour Fi' launched.

 .

 2009 

Hero Honda GoodLife Program launched Hunk' (Limited Edition) launched.



Splendor completed 11 million production landmark .



New motocycle model 'Karizma - ZMR' launched.



Silver jubilee celebrations.

 2010 

New model Splendor Pro launched.



Launch of new Super Splendor and New Hunk.

 2011 

New licensing arrangement signed between Hero and Honda.



Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma.



Crosses the landmark figure of 5 million cumulative sales in a single year .



July 29, 2011 - Hero Honda Motos changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company

HERO is making changes in it in many ways by developing itself in fields of technology, according to the taste of customers, dynamic business environment and changes in accordance to the rivals.

HISTORY: Hero MotoCorp is the World's single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Motocorp Ltd. formerly known as Hero Honda is world’s largest Two-Wheeler company having its registered office in India. The company started with a joint venture between the Japanese Two Wheeler manufacturing company Honda in 1984, but in 2010 Honda decided to move out and Hero Cycle bought their shares and became a new independent identity. The new company which was renamed Hero Motocorp in August 2011 is now the world’s largest manufacturer of two – wheelers. The company has been working intelligently and trying to utilise every opportunity to promote its new brand identity. The Company started with a vision of empowering India by its bikes and making it a mobile and much more empowered country by taking it to global market with its world class bikes In the 1980’s Hero Honda introduced low cost and fuel efficient bikes in India. The Japanese technology which came from their Japanese partner “Honda” in the Hero motorcycles made it a huge hit in Indian market. The company continued to use the same technology till they parted ways with Honda. The company offers wide range of two wheelers including motorcycles and scooters. With its three manufacturing plants located at Haridwar, Gurgaon and Dharuhera, Hero churns out approx 3 million bikes in a year. Not only in manufacturing the company is a real “hero” in

customer service also with a huge network of about 3000 dealerships and service centers across country.

Corporate Social Responsibility (CSR) GOOD LIFE PROGRAMME The Hero MotoCorp GoodLife Program is designed to compliment your good life in every way. It brings you an easy to use privilege card packed with special rewards and benefits. And it doesn’t end here. It also provides you with a free riders’ insurance worth 1 Lakh to ensure your peace of mind. What’s more, your Hero MotoCorp GoodLife Program membership rewards you with points on all your spends. So make the best use of your card and redeem your points for fabulous rewards! Winner of the month:- All members enrolled in a month get a chance ot participate in an exciting lucky draw and 4 lucky winners get a chance to win a Splendor+. Referral Points :- Earn additional 3000 points on referring a Hero MotoCorp two-wheeler to your friends-n-family members and 6000 points on upgrading your own two-wheeler. First Transaction Benefit :- You can earn the ‘First Transaction Gift’ on your first program transaction through the card and also earn 500 points as first transaction benefit. Discount on Spares & Accessories :-Start receiving a special discount of 5% on the purchase of spares and accessories on your successful enrollment and free wash coupon (with limited validity period). Points Earned on Money Spent :-Accumulate points on the purchase of service, spares and accessories at an authorized Hero MotoCorp dealership or service centre. Each rupee spent gets translated into one point earned. Free Rider's Personal Insurance:-Get a free Personal Accidental Insurance worth Rs. 1 lakh on your successful enrolment. Go Green:-Get 50 Green Reward points for every Pollution Under Control check of your vehicle. Present the Pollution Under Control certificate to the dealer and earn your points. Service Bonus :-Get 100 points per service and 500 as continuity bonus on every 6th regular service

Bonus Points On Birthday :-Earn bonus double points for every transaction done on your birthday and get special greetings too. *Terms & Conditions Apply Special Value Offers :-Exclusive invities to events and special value offers from our partners, selected especially for you. Redeem points, take home your gifts As you continue your journey with us, you can redeem your points for fabulous gifts.

VISION 

To achieve market leadership.



Helping people live better lives.



To be the most successful premium manufacturer in the industry Mission: The HERO Group is the world's leading provider of premium products and premium services for individual mobility.

MISSION 

To provide the best business opportunity.



To facilitate best business opportunities.



The HERO Group is the world's leading provider of premium products and premium services for individual mobility.

Our Values RESPONSIBILITY: We take consistent decision and commit to them personally. This allows us to work freely and more effectively. APPRECIATION: We reflect on our actions, respect each other, offer clear feedback and celebrate success.

TRANSPARENCY: We will promote a culture of openness and mutual trust by interacting objectively and without underlying personal interests. TRUST: Building reliability and dependability for self by displaying commitment, honesty, confidentiality and consistency in all actions.

COMPETITORS OF HERO There are many competitors and rival companies in the business environment of automobile sector, the companies are making changes to themselves according to the taste and preferences of customer, technological change, change in government policy and other further development in respect to looks, size, space, engine power, perfor...