Introduction to business marketing PDF

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Chapter 11 Key Terms Chapter 11 Key Terms...

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How Well Do You Know … 1. From the images shown below, identify – in order – the world’s most valuable brands.

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2. Below is a list of some of the best company slogans in advertising history. Identify the company that they are attached to.

No . 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Slog an I’m lovin’ it. Live in your world. Play in ours. Where do you want to go today? Where’s the beef? M’m. M’m. Good. It’s everywhere you want to be. Think different. The breakfast of champions. Impossible is nothing. Betcha can’t eat just one. Just do it. The ultimate driving machine. They’re gr-r-great. The quicker picker upper. Finger lickin’ good.

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Correct Answers

3. From the images shown below, rank – in order – the world’s most popular (most used) social media platforms.

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4. From the images shown below, rank – in order – global advertising spending by medium.

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Cinema

Desktop (Internet)

Mobile (Internet)

Magazines

Newspapers

Outdoor

Radio

Television

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