Introduction to Strategy PDF

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SUBJECT OUTLINE 21510 Introduction to Strategy Course area

UTS: Business

Delivery

Spring 2019; City

Credit points 6cp Requisite(s)

Completionof subject 26100 Integrating Business Perspectivesc Completion of subject 26100 Integrating Business Perspectives These requisites may not apply to students in certain courses. There are also course requisites for this subject. See access conditions.

Result type

Grade and marks

Subject coordinator Dr Charles Okumu Location: CB08.05.039 Phone: x3704 Email: [email protected]

Teaching staff Dr Charles Okumu - Lecturer Dr Ian McGregor - Tutor: [email protected] Victor Libdy - Tutor: [email protected] Aigline Olivier - Tutor: [email protected] Fatimah Bahmad - Tutor: [email protected]

Subject description This subject is designed to give students a broad overview of the complexity of developing and implementing strategy in a local, national and international business environment. Students are encouraged to explore the context of wicked problems, contemporary challenges, ethical dilemmas and sustainability issues in different business and organisational environments. Students gain an understanding of how changes in the business and organisational environment, business modelling, competitive intelligence and scenario analysis inform and affect strategic decision-making and managerial processes.

Subject learning objectives (SLOs) Upon successful completion of this subject students should be able to: 1. Analyse the connections between and impacts on an organisation’s strategy and innovation processes of social, technological, economic and environmental changes 2. Plan for major business uncertainties using scenarios and scenario planning to design flexible strategic plans 3. Apply strategic management principles, analytical tools and concepts in the construction and/or critique of a strategic plan 4. Justify strategic recommendations and actions in a challenging business context

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Course intended learning outcomes (CILOs) This subject also contributes specifically to the following program learning objectives: Access and analyse relevant management knowledge and concepts to understand management practice in a global workplace (1.1) Apply relevant management knowledge and concepts to decision-making in professional practice (1.2)

Contribution to the development of graduate attributes This subject builds on the students’ knowledge of the organisational and business environment. It provides an opportunity to further develop and deepen their understanding of contemporary issues and how they affect business and organisational strategy, decision-making and the ability to innovate. Students develop analytical thinking, critical thinking, and problem-based learning skills for addressing wicked problems and organisational and business issues in complex and dynamic business settings. This subject contributes to the development of the following graduate attributes: Business knowledge and concepts Critical thinking, creativity and analytical skills Attitudes and values This subject also contributes specifically to develop the following Program Learning Objectives of the Bachelor of Business: 1.2: Demonstrate inter-relationships between differing business and related disciplines 2.2: Apply critical and creative thinking to address issues in business 4.1: Critically analyse business decisions in terms of ethical practice and social responsibility 4.2: Critically analyse sustainability principles for various stakeholders in relation to business contexts

Teaching and learning strategies This subject will comprise of a 1.5-hour lecture and 1.5 hour tutorial session each week. Students will be required to undertake substantial directed readings prior to class. Content for this subject will be supported by UTS Online. Guest lecturers may be incorporated where relevant. Lectures: Students are expected to attend all lectures. While lecture notes will be posted on UTS Online, the PowerPoint slides act as a reference point for teaching and learning, not as a substitute for attending the lectures. Much of the detail is provided only during the lecture. Tutorials: The prime objective of the tutorials is to encourage an overall understanding of the content and issues addressed in each week’s lecture. Students should come to tutorials prepared to actively participate in the learning process. This means having attended the weekly lecture. Directions for the tutorials and other exercises will be given the week prior if not stated in the subject guide. Readings and tutorial tasks must be completed. The tutorial activities form part of this subject’s assessment items (see section on Assessment Items). UTSOnline: This subject will use UTSOnline, which can be found at: https://online.uts.edu.au/webapps/login. Various resources will be made available through UTSOnline including the subject guide, lecture notes, weekly readings, tutorial exercises, announcements and any supplementary resources. It is your responsibility as active learners to make sure that your UTSOnline email is checked regularly - non-receipt of any message or announcement will not be accepted as an excuse for any shortcoming. Discussion Board: You are encouraged to use Discussion Board as a forum to discuss the lecture topics and other current issues pertaining to subject. This is also a site for enquiries about readings, assessments and other subject requirements. You are encouraged as peers to answer any questions posted on the Discussion Board that you feel confident in answering. The lecturer will clarify any answers provided by a student if required. Remember, if in doubt read your subject guide thoroughly before posting a question. Note: lecturers will not accept e-mails directly from students unless it is in relation to a confidential matter.

Content (topics) Competitive Business intelligence and competitive analyses Management strategy selection Entrepreneurial strategy and competitive dynamics 12/07/2019 (Spring 2019)

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Business planning Industry analysis Scenario planning Sustainable business development Workplaces of the future Business environments of the future Strategic innovation Socially responsible business

Program Week/Session

Dates

Description

1

22/07/2019

Course introduction and overview: Focus on the Clasical and Evolutionary Theories of Strategy Introducing strategy: To prepare for this week's lecture, please read Chapter 1 of the recommended text book The text book can be purchased via the link below. eBook: https://www.pearson.com.au/9781292209074 Notes: No Tutorials this week. Tutorials officially commence the second (next) week.

2

29/07/2019

Lecture 2: Analysing the external environment: To prepare for this week's lecture, please read Chapter 2 of the recommended text book Notes: Tutorial 1: House keeping: Attendance requirement, preparations before tutorials and lectures, and Group formation for purposes of assessment 1a & 1b. Go through the details and clarify Assessment 1a & 1b, Assessment 2 and Final Exam. Importantly, student should go through case example on page 19-22 and attempt the questions at the end of the case example

3

05/08/2019

Lecture 3: Industry & Sector Analysis: To prepare for this week's lecture, please read Chapter 3 of the recommended text book Notes: Tutorial 2: To prepare for this tutorial, please read Alibaba case on page 45-47 of the recommended text book and prepare to work in your allocated groups to address the subsequent questions. Class update on assessment 1a & 1b: Where are groups at and what is going on? - each group to give their status update.

4

12/08/2019

Lecture 4: Strategic Purpose - Resources & Capability: To prepare for this lecture, please read Chapter 4 of the recommended text book Notes: Tutorial 3: To prepare for this tutorial, please Case Example: Global forces

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and the advertising industry, on page 74-77 of the recommended text book and prepare for a class discussion. Preparation for assessment 1b - Presentations: what is required.

5

19/08/2019

Lecture 5: Stakeholder & Culture: To prepare for this week's lecture, please Chapter 5 of the recommended text book Assessment 1a is Due Today @ 23.59pm Notes: Tutorial 4: Students should explore case example on Barclays Bank: Governance issues & Culture clashes on page 138 -140 and attempt the subsequent questions.

6

26/08/2019

Lecture 6: Business Strategy & Models: To prepare for this lecture, please read Chapter 6 of the recommended text book Notes: Tutorial 5: Assessment 1b - Presentations. The first 4 groups present and the tutor gives feedback.

7

02/09/2019

Lecture 7: Corporate Strategy & Diversification. To prepare for this lecture, please read chapter 7 of the required text. Please note: The lecture and Tutorial topic might change and the students will received notification of any changes Notes: Tutorial 6: Assessment 1b - Presentations. The second 4 groups present and tutor gives feedback

8

09/09/2019

STUVAC - There are NO lectures and Tutorial this week.

9

16/09/2019

Lecture 8: Scenario Planning: To be Delivered by Guest Lecturer - Oliver Freeman Oliver Freeman is a career publsiher and the joint chairman of Third Millenium Publishing Australasia. He is also the co-founder, futurist, and leading scenario planner at the Neville Freeman Agency. Notes: Tutorial 7: Students should explore case example - The IKEA's Approach on page 167 - 170 and attempt the subsequent questions. Also, students should have rough draft of their assessment 2 to share with classmates and get feedback.

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10

23/09/2019

Lecture 9: Corporate Governance: This is a guest Lecture. Please note: The lecture and Tutorial topic might change and the students will received notification of any changes Notes: Tutorial 8: Students should explore the case example: Virgin - is the brand more than Richard Branson? on page 202 - 205 and discuss the subsequent questions. Also, Review Assessment 2 Progress.

11

30/09/2019

Lecture 10:Strategy in Action. To prepare for this lecture, please read Chapter 8 of the required text book. Assessment 2 Due today at 11.59pm Notes: Tutorial 9: Students will ask questions on assessment 2. Tutors will then avail more time for students to complete assessment 2

12

07/10/2019

Lecture 10: Online Lecture Materials on Entreprenuership & Innovation. There will be NO face-to-fece lecture. However, there will be face-to-face tutorials. Students are encouraged to attend tutorials (last for the semester) Notes: Tutorial 10: Students should explore case example: Segion Marchionne - Motor of Change on 231 -233 and discuss the subsequent questions.

13

14/10/2019

Lecture 11: Subject Revision & Final Exam Overview Notes: NO Tutorial

Management Discipline Group Compulsory Attendance Policy This subject enforces acompulsory attendance requirement. Students who miss more than three tutorials without approved consent from the Subject Coordinator will be deemed as not meeting the compulsory attendance requirement for this subject. The Management Discipline Group attendance policy is in accordance with university policy on attendance and/or participation requirements as per UTSStudentRule Section3.8

Additional information Tutorials are conducted every week and are 1.5 hours in duration. You have enrolled into a specific tutorial. You must attend the tutorial in which you have enrolled. The tutorials are interactive and are designed to engage students in the learning process through topic discussions and debates, case study analysis, and/or group learning activities. See http://timetable.uts.edu.au for tutorial locations. Lectures are conducted in class and/or online via UTSOnline on a weekly basis and are 1.5 hours in duration. Throughout the semester a number of guest lecturers will join the class. Students are strongly urged to check UTSOnline for weekly updates and lecture details. See http://timetable.uts.edu.au for lecture location. Not attending all the lectures puts you at a significant disadvantage in this course. Each week in your tutorial you will be covering content relating to the previous week's lecture. Students must read

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the assigned text chapter(s), any other readings (e.g. journal articles), and/or watch assigned video content during each teaching week and should allow one and a half hours study time for this purpose. If you click on the relevant teaching week on UTSOnline, you will find detailed information about what you need to read or watch for the forthcoming tutorial. For example, in preparation for your tutorial in Week 1, you will need to click on 'Week 1' to access the material that you need to read/watch. Students are expected to activelyparticipate in tutorial activities and take responsibility for their learning. Each week, please ensure that you have read and watched the assigned weekly readings/videos before you attend the tutorial so that you are able to participate in the discussion and activities.

It is expected that students regularly (twice a week as a recommended minimum) check UTSOnline for important announcements, supplementary course documents, course tips, and assignment details. You should also make a habit of reading through the posts on the discussion board. When people ask questions, responses sometimes include tips, hints, and suggestions regarding various aspects of the course. Even if you have not got a question, knowing what is happening on the Discussion Board Forums puts you in an advantageous position in this course.

Field trips This subject has NO field trips

Assessment Assignments are prescribed in the subject outline and elaborated on in assignment briefs available via UTSOnline. It is the student's responsibility to be familiar with the assignment requirements for the subject. Assignments must be submitted by the due date given in the subject outline. Requests for extensions must be made in writing at least three days before the due date and will only be granted in cases of illness, misadventure, or other circumstances beyond the student's control. The Management Discipline Group has the following policy regarding the late submission of assessments WITHOUT an approved extension: Late assignments submitted without an extension will accrue a penalty of 10% per day, based on the total value of the assignment. For example, if an assignment is worth 40%, the late penalty will result in a deduction of 4 marks per day the assignment is late. Marks will be deducted as full points off the awarded mark. Late penalties are applied up to a maximum of five (5) days after the due date (i.e. the maximum late penalty is 50%). Assignments submitted more than 5 days late will receive a mark of zero (0).

Assessment task 1: Research Report (Group) Intent:

This assessment comprises of two parts Part A: Research Report (Group) - 15% Part B: Group Presentations (Group Marked) - 15%

Objective(s): This addresses subject learning objective(s): 1, 3 and 4 Weight:

30%

Task:

This task requires application of strategic planning threshold concepts, principles and tools to a company and in 1a you will write a report on the same company and in 1b "pitch" to the classroom for 10 minutes and 5 minutes for Q&A. Assessment 1A: Group Report (Weight 15%)

Detailed Task: Tata Motors (TM) is an Indian car manufacturing Company. TM manufactured cars command a substantial market share in India, and neighbouring countries. This year, the company has decided to relocate its manufacturing to Europe 12/07/2019 (Spring 2019)

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so that it enters and service the European market. However, with the uncertainty surrounding Brexit, the company is looking at relocating its manufacturing to another country in Europe and has identified four potential countries: Germany, France, Italy and Spain. You are required to choose ONE of these countries, and write a report identifying key strategic issues that will confront TM and give clear strategic recommendations that TM will need to adopt to excel amidst Brexit uncertainty. In preparing your report, you are required to link your arguments to the course content, and to use relevant data to support your suggestion as to why the selected country would be appropriate (or inappropriate) for manufacturing. In particular, the use of PESTEL, Porter's Five Forces, VRIO and SWOT analysis are required for this assessment task. Please Note: TM manufacturing relocation is purely hypothetical but TM is a real company with its key statistics and key information easily available. Also, the relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media. The purpose of this assessment is to analyse the potential of the country as a host-market for manufacturing (macro-level analysis), and critical internal resources required to succeed in a foreign market. Also, industry level information (automotive) and comprehensive internal and industry analysis will also be required in the report. Importantly, the report will be expected to include strategic issues with the potential to impact TM and detailed recommendations on how TM can navigate through these issues. Assessment 1B: Group Presentations – Group Marked (Weight 15%) Task: Introduce to the class your host country of Choice for TM to relocate in Europe and why. Also, highlight the key strategic issues and justifiad recommendations. Importantly, present what sort of impact will Brexit pose to TM. Length: Each team will has 10 minutes to present from a section of the report (written in 1a). The team will them have 5 minutes to field questions from the class. Total time allocation is 15 minutes per team. (see Assessment 1b marking criteria). Due: Presentation will be made in the tutorials during week 6 and 7 (26/08/2019 and 02/09/2019) Length:

Assessment 1a: 3000 (+-10%) word. This excludes, executive summary, references and appendices Assessment 1b: 10 minutes presentation per team and 5minutes to for Q&A Detailed marking criteria for both assessment 1A & 1B will be available in the assessment brief on UTSOnline.

Due:

11.59pm Monday 19 August 2019 One team member will need to submit on behalf of the team an electronic copy to Turnitin on UTSOnline by 11:59pm on the due date. Late penalties at the rate of 10% of the total value of the assignment per day will be deducted for later submissions

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Further Detailed marking criteria for both Assessment 1a and 1b, are available in the Assessment Briefs on information: UTSOnline.

Assessment task 2: Report (Individual) Objective(s): This addresses subject learning objective(s): 1, 2, 3 and 4 This addresses program learning objectives(s): 1.1 and 1.2 Weight:

30%

Task: