IS 2080C - Chapter 2 Review PDF

Title IS 2080C - Chapter 2 Review
Course Digital Technologies for Business
Institution University of Cincinnati
Pages 6
File Size 45.5 KB
File Type PDF
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IS 2080C - Chapter 2 Review...


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1 1.) The Hyperion software used to make Big Hero 6 focused on making digital _______ more realistic. Answer: Light 2.) The animation software Hyperion was used to produce _________. Answer: Big Hero 6 3.) It took ________ to develop Hyperion, Disney's new animation software. Answer: 2 years 4.) Which of the following is NOT a major type of business pressure? Answer: Global 5.) 1) Globalization is a type of __________ pressure. Answer: Market 6.) 1) Your company's target market is located in China, India, Russia, and the US. This means your business is engaged in ____________. Answer: Globalization 7.) 1) Globalization ____________ competition. Answer: is increasing 8.) 1) Labor costs are ________ in developed countries. IT has made it ____________ to move operations to countries with low labor costs. Answer: higher; easier 9.) 1) Which of the following is NOT a market pressure? Answer: Information overload 10.) 1) BYOD is a phenomenon associated with __________ pressures. Answer: Technology 11.) 1) Which of the following is a disadvantage of BYOD? Answer: Security 12.) 1) The amount of information on the Internet _________ approximately every year. Answer: Doubles 13.) 1) Which of the following is NOT a societal pressure? Answer: Powerful customers 14.) 1) Green IT is a type of ______ pressure. Answer: Societal 15.) 1) ____________ refers to the wide gap between those individuals who have access to information and communications technology and those who do not.

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Answer: Digital divide 16.) 1) In mass ____________, a company produces a large quantity of identical items. Answer: a. Customization 17.) 1) _________ describes the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet. Answer: a. E-commerce 18.) 1) The Rainforest Connection uses _____________ to help stop illegal logging. Answer: a. old smartphones 19.) 1) Which of the following is FALSE of illegal logging? Answer: a. It accounts for 25 to 50 percent of all trees harvested. 20.) 1) ____ percent of people in Bangladesh have regular internet connections. Answer: 3 21.) 1) Internet is available in rural Bangladesh because of ___________. Answer: a. Infoladies cycling to villages with the technology 22.) 1) ___________ uses airport visitors' smartphone Wi-Fi to track their movements in the Helsinki airport. Answer: Walkbase 23.) 1) ____________ is a biometric system to confirm passenger identity. Answer: a. Thales 24.) 1) __________ has developed software to analyze the large amount of data being collected on airline passengers to identify potential terrorists or organized criminals. Answer: Safran 25.) 1) ___________ has set the industry standard on returns, pioneering no-cost shipping and handling for returns. Answer: Zappos 26.) 1) ___________ asks for measurements of a favorite piece of clothing to create a comparison silhouette on the website. Answer: a. Virtusize 27.) 1) _____________ allows consumers to upload a full body image taken in tightly fitting clothing so they can "see" themselves in the clothes before purchasing. Answer: a. LoveThatFit 28.) 1) ___________ provides a "body scanner" to capture more than 150 measurements so customers can have made-to-measure jeans and swimsuits. Answer: a. Bodymetrics 29.) 1) The best-known framework for analyzing competitiveness is Michael Porter's ________.

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Answer: a. Competitive forces model 30.) 1) Porter concludes that the overall impact of the web is to _________ competition, which generally ___________ a firm's profitability. Answer: a. increase; diminishes 31.) 1) Entry barriers impact the ___________ in Porter's competitive forces model. Answer: a. Threat of entry of new competitors 32.) 1) Information-based industries experience the greatest threat from the _________ in Porter's competitive forces model. Answer: a. Threat of substitute products or services 33.) 1) You want to open a bank, so you know you have to offer online banking at a minimum. This is an example of the __________ in Porter's competitive forces model. Answer: a. Threat of entry of new competitors 34.) 1) You want to open your own restaurant. You know you will be able to purchase foods from many different distributors. You have evaluated the _________ in Porter's competitive forces model. Answer: a. Bargaining power of suppliers 35.) 1) You want to start a lawn care business in the town of Rural, USA with only 100 residents. There are currently no other lawn care businesses, so homeowners will have no other choice but to use your service. You have evaluated the ________ in Porter's competitive forces model. Answer: a. Bargaining power of customers 36.) 1) In your industry, the businesses compete essentially on price. This is an example of the _______ in Porter's competitive forces model. Answer: a. Rivalry among existing firms in the industry 37.) 1) Loyalty programs reduce _________. Answer: a. Buyer power 38.) 1) Organizations use Porter's ___________ model to design general strategies and use Porter's _______ model to identify specific activities where they can use competitive strategies for greatest impact. Answer: a. competitive forces; value chain 39.) 1) For most businesses, __________ is a support activity according to Porter's value chain model. Answer: IT 40.) 1) For most businesses, _________ is a primary activity according to Porter's value chain model. Answer: Marketing 41.) 1) Which of the following is the correct order of primary activities for manufacturing companies according to Porter's value chain model? Answer: a. inbound logistics, operations, outbound logistics, marketing and sales, services 42.) 1) "I can sell at a lower cost than you can" is a strategy for ___________.

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