MARK2049 2 pg course outline PDF

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COURSE SECTION INFORMATION Centre for Business, School of Marketing Principles of Marketing II Professor: Sheryl Macdonald Course Number: MARK 2049 Email:

[email protected]

Course Section: 51195 Phone: 416-415-5000 ext. 6388 Academic Year: 2018-19 Office: SJA 398F Term: 2019 Winter Pre-Requisite: MARK 1020 Academic Level: Diploma

Course Learning Outcomes & Policies The learning outcomes and policies for this course are the same as those listed in the approved course outline available on Blackboard. For information on withdrawing from this course without academic penalty, refer to: http://www.georgebrown.ca/registernow/important-dates.aspx

Section-Specific Learning Resources The textbook for this course is “Marketing”, 4th Canadian Edition, by Grewal, Levy, Litchi

Evaluation System Student Evaluation Assessment Tool System Category Test Activity

Midterm Exam

Test Activity

Final Exam

Description

Multiple choice & short answer; focus on application of concepts, weeks 1-6

% of Final Grade 30%

Multiple choice & short answer; focus on application of concepts; comprehensive Assignments, In-class/Take-home Individual & small groups; focus on Collaborative Learning Assignments application; 5 x 5%

35%

Assignments, Take-home Collaborative Learning Assignment

10%

Ethics Assignment – critical assessment of ethical issues in marketing TOTAL

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25%

100%

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Students will receive feedback and/or results on tests and assignments within two weeks of the completion date, except in unusual circumstances. Students concerned about their standing in this course should consult the professor. For information about withdrawing from course, refer to: http://www.georgebrown.ca/registernow/important-dates.aspx

Learning Schedule / Topical Outline

(note: subject to change with

notification) Wee Date Topic / Task k 1 Jan 8  Intro to Marketing II  Trends 2 Jan 15  Strategic Planning  Marketing Process 3

Jan 22 

 4

Jan 29  

5

Feb 5 

6

Feb 12  

7

Feb 19 

8

Feb 26

9

Mar 5 

Content / Activities   

Course outline & expectations Review Marketing I concepts, trends Careers in marketing

   

Marketing’s fit with corporate strategy  SWOT analysis Analyzing the marketing environment Creating Competitive Advantage

Ch 2, 3

Assign. #1

Objectives, strategies, tactics Ethical issues associated with marketing decisions Corporate Social Responsibility & Marketing Using information to make decisions Calculating market share, sales % change Forecasting demand

Ch 2, 3 Ch 18

Ethics Assignment distributed

Developing  Marketing  Strategy  Ethics & CSR Marketing  Research  Marketing  Metrics Segmentin g, Targeting, Positioning (STP) STP, cont’d Exam Review Midterm Exam

Resource Assessmen Weigh s t Tool t  Ch 1

 

Assign. #2  Ch 7  Handou t

  

Market segmentation  Target market selection and strategy Positioning strategies

  

Competitive marketing strategies Creating customer profiles Review for Midterm Exam



All material covered in weeks 1 – 6

Ch 6

Assign. #3

5%

5%

5%

 Ch 6

Midterm Exam

30 %

INTERSESSION WEEK

 10 Mar 12



11 Mar 19



12 Mar 26



 

Ch 9 Assign. Ch 10 #4



Ch 8

Product &  Branding  Services Marketing  Developing  New  Products   Pricing Strategy  

Branding strategy: building & managing brands and equity Packaging, Labelling Marketing of Services New product development Creativity & Diffusion of Innovation Product life cycle Understanding costs Strategies for setting price Legal & regulatory aspects of pricing

Integrated  Marketing  Communica tions (IMC) 

Assign. Ch Developing effective communications  14, 15, #5 Role of advertising, sales promotion & 16 PR Digital/online marketing

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Ethics Assignme nt due

5%

10%

 Ch 11  Handou t 5%

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Resource Assessmen Weigh Wee Date Topic / Task Content / Activities k s t Tool t  Ch 12 Role of distribution channels and 13 Apr 2  Distributio   Ch 18 supply n  Integrating ethics into marketing  Ethics & strategy CSR  Course Review 14 Apr 9  Course Wrap/Review  Prep for Final Exam  Comprehensive, emphasis on weeks 8 Final Exam 35% 15 Apr 16  Final – 12 Exam

Note: this schedule may change as resources and circumstances require. College Academic Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx

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