MARK233 Tutorial Exercise 2 Facebook Ad Manager Answer Sheet PDF

Preview

Summary

Download MARK233 Tutorial Exercise 2 Facebook Ad Manager Answer Sheet PDF

Description

MARK233 Tutorial Exercise 2Facebook AdManagerAnswer Sheet Task Specifics: 1.

Add a Faculty coversheet

2.

Length: 600 to 1200 words maximum. References do not count in the word count and are excluded.

3.

Please note: If the style guide is not used, students will FAIL AUTOMATICALLY regardless of content quality!

Style guide:Font 12 Times New Roman, 1.5 line spacing, 2cm margins all round, using bullet points and abbreviations is acceptable, including pictures e.t.c, in the body is acceptable, appendices are also acceptable. 4.

Please Note: Students begin with a grade of 10/10 and it is their task to retain those grades through the quality of their answers. An overall grade will be awarded to the response rather than breaking it down into individual components, however students that show the ability to engage with the material and understand its value to business are more likely to retain full marks than those reliant on content alone.

Topic: Facebook AdManagerdue Week 5 (10 marks) Student name:

Saif Ahmed Chowdhury

Tut Time: 10:30am

Student number:5998025 Tutor: Dr. Michael Mehmet

Specific task 1: Identify what resources you used to gain a better understanding of this topic. Give them a grade out of ten reflecting how useful you found them and why? Table 1: Resources used to learn about Facebook AdManager

Resource type

Name of Resource

Was it useful (in bullet point) 

(expand this with more resources)



Ratin g out of ten

Good points Bad points

Overall, assessment: Youtube clip

Facebook Ads in 2020 | From Facebook Ads Beginner to EXPERT in 

For

One Video!

learner

this

By Kevin David

tutorial

video

https://www.youtube.com/watch?v=iR6ATUw0BIU&feature=youtu.be

is an excellent

a

new

one as this will

6

allow to gain knowledge from the first to at least 70% about Facebook ads. The video has discussed about customizing the

audience,

the

Facebook

Pixel, or

similar lookalike

users, the way to structure an advertisement, the items easier to sell, and to lists

of

the

things required to

run

a

marketing campaign

at

Facebook. 

The video is over an hour and

people

might

lose

interest. 

The video was published

on

2017 but later the

channel

changed

the

title to 2020, there has been many changes in the design and

running

process of a

Youtube clip

Facebook Ads in 2020 | From Facebook Ads Beginner to EXPERT in 

campaign. The video is

One Video

short

By John Crestani

informative in

https://www.youtube.com/watch?v=mb0FKPg8Xg0

a

5

and

prompt

manner for the beginners using Facebook ads. The

whole

Facebook

ads

designing and running process

has

been explained for

carrying

out

a

campaign. 

There

are

many technical words that has been used to shorten video

the length

which a person might

have

difficulty

to

understand without practicing

it

practically. Facebook Advertising Made Simple: A Step-by-Step Guide

Blog



This

blog

By Neil Patel

provides step-

https://neilpatel.com/what-is-facebook-advertising/

by-step knowledge about

using

paid marketing campaign with

7

data charts in simple manner. 

It’s

just

a

simple sentence structured without

any

real-life

Guest lecture

Facebook and Advanced Segmentation



By Francis and Laurance

example. In this

6

presentation the marketing campaign type, targeting process,

and

running strategies

at

Facebook

in

the

of

form

advertisement. This

was

a

interactive tutorial

and

well explained knowledge was gathered. 

Due to time constrain

the

guest lecturer seems to rush while discussing it.

Specific task 2: Explain the key concepts of the topic, from a few text books, journals articles and blogs.  

Students to ADD content here This can be done in bullet point form

 “Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It's an all-in-one tool for creating ads, managing when and where

they'll run and tracking how well your campaigns are performing. Ads Manager is a powerful ad management tool, but it's designed for advertisers of any experience level.” (“Facebook

Business,

Tools,

Ads

Manager”.

https://www.facebook.com/business/tools/ads-manager)  “Facebook Ads Manager is an ad management tool to make, edit and analyse paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to make it easier to create and monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads.” (“Facebook Ads Manager”. SproutSocial. https://sproutsocial.com/glossary/facebook-adsmanager/)  “Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales.” (Kevan Lee, 2016: THE COMPLETE GUIDE TO FACEBOOK ADVERTISING)  > Campaigns – The very high-level campaign (e.g., “Get more clicks to our website. Woot!”) >> Ad Sets – A collection of ads that support the main campaign (e.g., “Week 3 ads”) >>> Ads – The specific ads that you’re running, with media and text and all that In theory, you might have 1 campaign with 5 different ad sets and 10 different ads in each ad set. Numbers get bigger the more levels you go down. “Conversion tracking and pixel is Facebook unique system for tracking actions that occur after someone leaves a Facebook ad and travels to a web page. You can install a Facebook pixel that tracks things like page views, registration, and orders.” “Lookalike audience is a collection of Facebook users who are similar to your Facebook fans, website visitors, or customers.” “The Audience Network placement extends your ads’ reach by showing them to the same target audience on other mobile apps and mobile websites approved by Facebook. (Kevan Lee, 2016: THE COMPLETE GUIDE TO FACEBOOK ADVERTISING)

Specific Task 3: Provide examples of companies who are considered as using best practice and examples that you consider are poor practice. Justify your thinking with evidence.  

Students to ADD content here Responses can be done in bullet point form

 A poor practice in Facebook ads is an advertisement that uses unattractive media like picture and videos that out of topic with the description. For example, the ads picture below that I got from Facebook is not attracted to me because the picture is not appealing me to click the ads and the caption is not related with the picture.

Specific task 4: If applicable or you can find any on google images, provide a table, models from lecture notes and diagrams showing the relevant marketing theory in picture form, with examples attached to sides.  

Students to ADD content here Cut and paste is acceptable, add references if possible.

Marketing Communication Objectives:

B u d g et

O rg a n iz in g C o n te xt

C om m u n ic a tio n O b je c ti ves

IM C Co m po nent s

Pos itio n in g

T a rg et M ar k e ts

Example Target Market Strategy for Wal-Mart Wal-Mart is an American retail chain that targets the low or middle-income people of the society for meeting the strive of their daily necessity. Wal-Mart does not sell any high-end or luxury products or that is at least considered to be such.

Source: https://www.marketingtutor.net/target-market/

Specific task 5: Provide your opinion on the topic as if you were explaining it to a manager that has no training in social media or digital marketing e.g., how does this topic help a business’s marketing efforts? What are the advantages and disadvantages? Are you convinced that it works?  

Students to ADD content here Responses can be done in bullet point form

 In the recent time, the hit of hit COVID-19 have made almost every company to redesign their marketing strategy completely focusing over internet or online. In fact, the staying at home has significantly increased the amount of usage of social media by the people. The boosting of sales or creating brand images are being ensured by providing advertisement at the social media platform. Currently, Facebook owns Instagram as well and providing advertisement at these platforms a good number of reaches around the globe.  Providing ads at Facebook gives numerous advantages as the customers are being targeted specifically by categorizing them through their location, behaviour, and interest for a product or service. Not only that the ads at Facebook are real-time and the campaign can be monitored, and altered according to the need in real-time. Due to this reason the results are obtained at once and if required the prompt decision can also be taken for any changes.  The main disadvantage or concern of providing ads at Facebook is it can be copied by the competitors very easily due to ease accessibility of the platform. Any sort of videos, photos or posts can be reused at other places by anyone from the page that has been shared which can be a big concern by any organisations.  Providing Facebook ads will always increase the sales and have tendency to create or increase the target or potential market throughout the world. Plus, the advantage would be Instagram as many people around the world uses it the most. The tracking of customers and consumers can be targeted in most precise and systematic manner....