Market positioning strategies ( Nestle ) PDF

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Market Positioning Strategies Market positioning specify the ability of customers to affect their perception of a brand or product relative to their rivals. The goal of marketing is to create the image or identity of a brand or product in such a way that it is viewed by customers in a certain way. When looking at Nestle's marketing segmentation, marketing targeting and marketing positioning, the product comes from the customer point of contact more quickly, effectively and efficiently relative to other rivals in a highly competitive food processing industry. As positioning strategy, Nestle differentiate themselves with the product or service from competitors. This will create the competitive advantages for Nestle which able compete well with others. To fulfil Our Nestle’s mission “Good Food, Good Life” to provide customers with the nutrition food and beverage and the best tasting. Milo as an energy drink which create image of healthy lifestyle for Malaysian. With slogan of Milo, “Play More, Learn More”, it shows that healthy lifestyle so only includes for education but also entertainment that which teenagers able to obtain some extra-curricular knowledge which cannot learn from textbook. Using green colour for the main packaging design colour and the brand logo design with the concept of finishing line which represent that Nestle encourages their customer more involve in playing sport. With our advertising endorsers, F.C Barcelona and the medallists of Malaysia for 2016 Summer Olympics include Cheong Jun Hoong, Pandelela Rinong and Azizulhasni Awang, their spirit of sportsmanship need to follow by all the people. This is the reasons of why the slogan “Play More, Learn More” that Nestle is positioning for Milo.

In addition, Nestle also done well in social welfare. Nestle become the sponsorship of those sport event, such as Penang Bridge Walkathon and Marathon in Kuala Lumpur. Nestle, Milo will also held Malaysia Breakfast Day every year in order awaken the important of having breakfast in the morning. References Strategy. (n.d.). Nestlé Global. Retrieved December 26, 2020, from https://www.nestle.com/aboutus/strategy

Importance Of Breakfast. (n.d.). MILO®. Retrieved December 26, 2020, from https://www.milo.com.my/nourishing-goodness/importance-of-breakfast

Corporate Finance Institute. (2020, July 16). Market Positioning. https://corporatefinanceinstitute.com/resources/knowledge/strategy/marketpositioning/...