Market-Research - A market research for Lemon Juice and Shake. PDF

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Summary

Download Market-Research - A market research for Lemon Juice and Shake. PDF

Description

The proposed business will be the development of Lemon Juice and Shake. It is a combination of lemon and fruits. The purpose of the study is to present a proposal which seeks to identify whether it is feasible.

Vision A business that provide consumers with nutritious and superior-tasting drinks, while also being the best in terms of consumer value, customer service, staff talent, and a stable and successful business.

Mission Lemon Juice and Shake will provide the community an alternative beverage that can be served at any event and to people of all ages. We will arrange delivery, complete setup, and preplanning to ensure that everything is ready when you need it. Extra mixes are available for purchase. Customers will be provided nutritious drinks as well.

OBJECTIVES

Product: To promote, protect and maintain its image at all times. To make sure that we will provide quality products and excellent service to all customers. To be the leader in the industry attained by a well planned expansion through retail outlets and wide product distribution. To continuously generate awareness, interest and desire for our products that will result in frequent or repeat purchases. To establish Lemon Juice and Shake as a highly regarded international name.

Price: The pricing process for our product is guided by a pricing objective, which should take into account a company’s marketing, financial, strategic, and product goals, as well as consumer price expectations and available stock and production resources. The price of a Lemon Juice and Shake in any variety will be Php 30.00 (small) and Php 45.00 (medium).

.MARKETING aspect Economic Environment

The benefit of choosing Candon City as a business location is the friendly and low crime rate environment. Business venture would definitely thrive or prosper because of the availability of financial institutions, banks, facilities and utilities in the City of Candon. With these reasons, it only means that putting up a business venture at Candon City is a strategy of success.

Technology Development Almost every aspect of our lives is affected by technological advancements. Computer science has advanced to the point where practically anything you can conceive is only a few clicks away. The same may be said about the appliances in our homes. Making nutritious beverages with your favorite flavors at home, such as dazzling fruits with your blender. It will have an impact on the beverage industry’s demand since consumers will create or prepare their own drinks rather than buying them from a store.

Competition Status In every market, competition is unavoidable. Since our product belongs to the business, there are competitors with greater experience than us, yet the Lemon Juice and Shake alone can leave a lasting impact on customers, causing them to purchase the product again and again. Another factor is price; our prices are quite reasonable for our consumers while still being appealing. We are also well-trained in keeping good quality and cleanliness, not to mention our excellent relations.

Marketing plan

PRODUCT DEVELOPMENT Our product will be made up of nutritious fresh fruits that we will combine to make the main base of our lemon-flavored product. Lemon cucumber, apple lemon, and pineapple lemon are the three variations available.

PRODUCT DESCRIPTION Our final product's physical substance is pleasing to the eye and tastes delicious. Lemon cucumber will be green in hue, while apple lemon will be red and pineapple lemon is yellow orange. Furthermore, our product is chemical-free. It does not include any chemicals.

PRODUCT LINES It’s not only about being new or unusual when it comes to product innovation. It’s about developing new things that people will enjoy; it’s about choosing a different road that customers will want to take. That’s when our product innovation knowledge comes in handy. We are constantly on the lookout for new flavors, formulations, scents, packaging, ingredients, and concepts. Lemon Juice and Shake is available in three flavors: lemon cucumber, apple lemon, and pineapple lemon.

Lemon Cucumber

Have a high water content, minimal calories, a high fiber content, and a variety of vitamins and minerals. Cucumber slices are often used topically for swollen eyes, burns, and other skin problems because of their hydrating properties. Two compounds in cucumbers, ascorbic acid and caffeine acid, prevent water retention and explain why sliced cucumbers are often used topically for swollen eyes, burns, and other skin problems. Cucumbers are a simple, refreshing way to add fiber and water to your diet on a daily basis. Cucumbers, which are high in potassium, magnesium, and fiber, have also been demonstrated to help maintain healthy blood pressure.

Apple Lemon It’s abundant in vitamins A, B, and C, cleanses the liver, and aids in the removal of mucus. Apples and lemons are abundant in antioxidants and flavonoids and have anti-cancer qualities. These anti-cancer compounds may be found in the fruit, pith, peel, seeds, and juice of lemons, with the pith and lemon rind having the highest concentration, thus this juice is a fantastic method to get them in. Lemons are also high in vitamin C and can help decrease cholesterol. They improve the function of the liver, bile, and digestion. Half a lemon juice daily can help dissolve kidney stones by raising the citrate level in your blood. Apples can help with intestinal function and reduce the risk of heart attack and stroke.

Pineapple Lemon The combination of lemon water and pineapple juice helps hasten the alkalization process. Their high mineral concentration might cause the body to become alkaline. Drinking this very healthy beverage on a regular basis can benefit your health in a variety of ways.

Proof of survey

Summary of the survey https://forms.gle/ptKghEJ4vpwJJ9DTA

Table 1 GENDER Female Male TOTAL:

PERCENT (%) 70% 30% 100%

Table 1 shows the gender profile which is the male and female. It shows that the female got the percentage of 70%, while the male garnered 30% of the total percentage.

Table 2 Do you want lemon as a main ingredient

PERCENT (%) for a juice?

Yes No TOTAL:

95% 5 % 100% Table 2 shows that 95% of the respondents got the higher percentage of saying that

they want lemon as a main ingredient for a juice while 5% of it says that they don’t like lemon as main ingredient of a juice.

Table 3

Do you drink lemon juice? Yes No TOTAL:

PERCENT (%) 95% 5% 100%

Table 3 shows that 95% of the respondents got the higher percentage saying that they drink lemon juice while 5% says that they don’t drink lemon juice.

Table 4 What do you want as a combination flavor

PERCENT (%) of lemon juice?

Cucumber Pineapple Apple TOTAL:

40% 20% 40% 100%

Table 4 shows that 20% of the respondents says that they like pineapple as a flavor combination of lemon juice while 40% says that they like apple as a combination flavor of lemon juice and 40% says that they like cucumber as a combination flavor of lemon juice.

Table 5

Among the products made of lemon as the main ingredient, which one will you most likely and patronize?

PERCENT (%)

Cucumber Lemon Pineapple Lemon Apple Lemon TOTAL:

40% 15% 45% 100%

The table 6 shows that 45% of the respondents which got the highest percentage says that they most likely patronize pineapple lemon while 35% says that they most likely patronize apple lemon and 20% says that they most likely patronize cucumber lemon.

Table 6 Our group wants to propose a newly innovated

product called Lemon Juice and Shake this sound good to you? Yes No TOTAL:

does

PERCENT (%)

95% 5% 100%

Table 6 shows that 95% of the respondents say that Lemon Juice and Shake sounds good and 5% says that it doesn’t sound good for him/her.

Table 7 Lemon Juice and Shake

comes from different ingredients like

apple, pineapple, cucumber and lemon. Do these ingredients

PERCENT (%)

make our product delicious and healthy?

Yes No TOTAL:

100% 0% 100% Table 7 shows that 100% of the respondents says that our product is delicious and

healthy.

Table 8 Table 8 shows that 55% of the respondents which got the highest percentage says that they want to see their Lemon Juice and Shake in a plastic bottle while 30% says that they want to see it in a paper cup and 5% says that they want to see their Lemon Juice and Shake in a plastic cup.

In what container do you want to see our and Shake? Plastic Bottle Plastic Cup Paper Cup TOTAL:

Lemon Juice PERCENT (%) 55% 15% 30% 100%

Table 9

How much are you willing to spend for your

Lemon Juice

and Shake? 90 – 100

PERCENT (%)

60 – 80 30 – 50 TOTAL:

15% 70% 100%

15%

The table 9 shows that 70% of the respondents which got the highest percentage says that they are willing to spend 30 to 50 for a Lemon Juice and Shake while 15% says that they are willing to spend 60 to 80 and 15% says that they are willing to spend 90 to 100.

Table 10

Where do you want to purchase your

PERCENT (%)

Lemon Juice and Shake? Near Plaza Public Market Near Fast-food restaurants TOTAL:

55% 15% 35% 100%

Table 10 shows that 55% of the respondents which got the highest percentage says that they want to purchase their Lemon Juice and Shake near Candon City Plaza while 35% says that they want to purchase near Fast-food restaurants and 15% says that they want to purchase at Candon City Public Market.

Table 11 What do you consider in promoting the product?

PERCENT (%)

Delicious and Affordable Innovativeness Size and color TOTAL:

100% 0 % 0 % 100%

Table 11 shows that all of the respondents says that they consider deliciousness and affordability in promoting the product.

Table 12

How it will be promoted?

PERCENT (%)

Posters Internet Television Radio TOTAL:

5 % 95% 0 % 0 % 100%

Table 16 shows that 95% of the respondents suggest that the product should be promoted through the internet, while 5% of the respondents suggest that the should be promoted through the posters.

Marketing Objectives

Quality Leadership Our goal is to provide high-quality items that meet the needs of our customers and our requirements, thus we will deliver high-quality products.

Communication Objective To attract our target customer, we shall use a variety of fruit sources. Our product’s goal is to raise consumer awareness of new items as well as to raise awareness of Lemon Juice and Shake among new customers. Our product also conveys the idea that it is beneficial to one’s health.

Product Objective

To maintain our product’s freshness. Customers buy products because they are curious about a new product being introduced to them, and that curiosity will encourage them to buy. The difference is that, our product is unlike other products that are simply pleasing to the eye, compared to our product, which will undoubtedly prove to be the best.

MARKET DESCRIPTION During our survey, we discovered that many consumers are unaware of the various nutritious drinks available on the market. As a result, we attempted to concentrate on consumer awareness. Our consumers are our top concern, and we make certain that we will fulfill their desires and provide the happiness they require from our goods. Customers that order Lemon Juice and Shake are those who are health-conscious. They don’t just buy any juice on the market; they shop carefully.

Product Strategy The following methods are offered based on the findings and conclusion of our survey regarding the product offering of Lemon Juice and Shake: 1. Respondents to our survey expressed a strong desire to expand our product’s variety. The majority of them like apple lemon. This would undoubtedly pique the customer’s attention and encourage them to purchase our product. 2. We will provide high-quality products and prompt service to increase customer satisfaction.

Lemon Juice and Shake is our major product. It would be extremely difficult to compete without adopting new strategies as the corporate society continues to grow and develop

through approaches and strategies. So, we will level up our product into something healthier just in case our clients stopped drinking something like it. We can manufacture lemon juice with a wider variety of fruits, which is good for our health and that of our customers.

Packaging The Lemon Juice and Shake packaging concept is that the packaging itself can be reused as many times as possible. It is made up of three fundamental components: a metal cover, a plastic bottle, and a straw. Lemon Cucumber, Apple Lemon, and Pineapple Lemon are the three flavors available. The consumer can purchase a refill product that includes the above kinds so that the container can be refilled. As a result, our product has a positive impact on the environment while also leaving a nice packaging for the customer.

Price Strategy When it comes to pricing, we should make sure that our prices are reasonable, fair, and competitive. We will use the following techniques since our major goal is to maximize profit, eliminate losses, and maintain market share despite the number of competitors: 1. Product affordability, as the majority of the target market is still students who rely on their allowances. 2. We will use pricing strategy, which is based on its discount, competitor prices, and the cost of sales of Lemon Juice and Shake.

Products

Regular Price

Description

Lemon Cucumber

30 small and 45 medium

Rehydrating and nutritious

Pineapple Lemon

30 small and 45 medium

Sweet and tangy

Apple Lemon

30 small and 45 medium

Truly tasty and refreshing

WASTE DISPOSAL PRACTICES

In this way, something valuable is not being used in an inefficient or ineffective manner in order to preserve our environment. We will supply containers for spilt products in order to keep the area clean and sanitary. All waste products, including surplus raw materials, will be contained in a container and disposed of as soon as we open our doors and begin operations. These safety precautions are required for a clean and well-run business, as well as the health of our consumers.

Conclusion Based on the data we gathered, we’ve come to the following conclusion: 1. Because of its uniqueness and affordability, the product has the potential to gain market share in the target market. 2. The business must be properly planned in order to achieve its objectives and be successful in the future....