Marketing Research QUIZ 1 PDF

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MARKETING RESEARCH SOURCE BY: KIIIIIIIM

What research design is applicable for clearly-defined problems? Select one: a. none of the choices b. Descriptive Research Design c. Casual Research Design d. Exploratory Research Design Question 2 Complete Mark 1.00 out of 1.00

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Question text _______ are frequently used to refine research questions and clarify issues.

Select one: a. Ethnographies b. Observational studies

c. Projective Techniques Question 3 Complete Mark 1.00 out of 1.00

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

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Question text What kind of marketing research service providers is specialize in one or more services and tend to be smaller companies? Select one: a. limited service providers b. me a marketing research providers c. none of the choices d. Full service providers Question 4 Complete Mark 1.00 out of 1.00

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Question text What is the particular form of field experiments in which organizations in a geographically defined area introduce new products and services, or change the marketing mix to gauge consumer reactions? Select one: a. Lab experiments b. None of the choices c.

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

Test markets d. Field Experiments Question 5 Complete Mark 1.00 out of 1.00

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Question text The research design is related to the identification and formulation of the problem. Select one: True False Question 6 Complete Mark 1.00 out of 1.00

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Question text What kind of exploratory research that present people with pictures, words, or other stimuli to which they respond? Select one: a. focus groups b. depth interviews c. Projective Techniques d. Lab experiments

MARKETING RESEARCH SOURCE BY: KIIIIIIIM Question 7 Complete Mark 1.00 out of 1.00

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Question text Focus groups usually have between _________ participants.

Select one: a. 5 and 6 b. 6 c. 4 and 6 d. 4 Question 8 Complete Mark 1.00 out of 1.00

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Question text What kind of research design that usually develops measurement scales? Select one: a. descriptive research b. exploratory research c. none of the choices

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

d. casual research Question 9 Complete Mark 1.00 out of 1.00

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Question text The objective of _________ is to explore a problem or situation which has several key uses in solving ambiguous problems.

Select one: a. Depth Interviews b. Exploratory Research c. Descriptive Research d. Project Techniques Question 10 Complete Mark 1.00 out of 1.00

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Question text Projective techniques present people with pictures, words, or other stimuli to which they respond.

Select one:

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

True False Question 11 Complete Mark 1.00 out of 1.00

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Question text These are mostly collected by large marketing research firms, as they have the resources to collect large amounts of data and can spread the costs of doing so over a number of clients.

Select one: a. Data b. Syndicated Data c. Customized Data d. Fabricated Data Question 12 Complete Mark 1.00 out of 1.00

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Question text What kind of research providers which have specific technical skills, only focusing on specific products, or aspects of products? Select one: a.

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

segment specialists b. Specialized Service firms c. market research firms d. Field service firms Question 13 Complete Mark 1.00 out of 1.00

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Question text ________ experiments are performed in controlled environments to gain understanding of how changes in one variable (called stimulus) cause changes in another variable. Select one: a. Environment Experiments b. Lab Experiments c. Field Experiments d. Test Experiments Question 14 Complete Mark 1.00 out of 1.00

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MARKETING RESEARCH SOURCE BY: KIIIIIIIM

What kind of research provides exact insights into how variables relate and may be useful as a test run for trying out changes in the marketing mix? Select one: a. Exploratory research b. Descriptive Research c. none of the choices d. Casual Research Question 15 Complete Mark 1.00 out of 1.00

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Question text What kind of research entails the description of a particular variable? Select one: a. casual research b. exploratory research c. descriptive research d. none of the choices Question 16 Complete Mark 1.00 out of 1.00

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Question text What kind of research understands the effects of one variable on another variable? Select one: a. none of the choices b. descriptive research c. Exploratory research d. casual research Question 17 Complete Mark 1.00 out of 1.00

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Question text The Nielsen Company is an example of full service providers. Select one: True False Question 18 Complete Mark 1.00 out of 1.00

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MARKETING RESEARCH SOURCE BY: KIIIIIIIM

Question text What kind of research firms deal with translating surveys, providing addresses and contact details? Select one: a. Specialized Service firms b. Field service firms c. Marketing Research firms d. Segment specialists Question 19 Complete Mark 1.00 out of 1.00

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Question text This focus on executing surveys, for example, determining samples, sample sizes, and collecting data.

Select one: a. Specialized service firms b. Segment Specialist c. Field Service Firms d. Research Teams Question 20 Complete Mark 1.00 out of 1.00

MARKETING RESEARCH SOURCE BY: KIIIIIIIM

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Question text Specialized Service firms focus on executing surveys, for example, determining samples, sample sizes, and collecting data. Some of these firms also deal with translating surveys, providing addresses and contact details. Select one: True False...