Marketing strategy of Simply cooking oil PDF

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Marketing strategy of Simply cooking oil...

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Marketing strategy of Simply cooking oil Introduction Simply is a brand of edible oil extracted from natural soybeans. This is one of the leading cooking oil brands in Vietnam next to the oil brand eating Neptune cult. One of the factors that make this oil brand successful is from a healthy heart in Simply's marketing strategy. Simply Marketing Strategy bold Insight "Give a healthy heart" Few people know that the brands Neptune, Simply, Meizan are all cooking oil brands of Cai Lan Vegetable Oil Company Limited. In particular, the two most prominent brands are Neptune and Simply. Launched by Simply, Neptune cooking oil has entered people's hearts with the advertising image of each Tet holiday thanks to many impressive statements: "How many times are you happy with your grandparents?" "Anything is there, only missing them"; "Go home to celebrate Tet, family first". Unlike his older brother, Simply makes a mark in consumers with Insight "Give a healthy heart". Derived from the core value of the product From the characteristics of Simply's product is free of cholesterol, no preservatives and colorings are used, so it is safe for users. In addition, Simply soybean oil is also considered to be one of the best edible oils for cardiovascular thanks to a perfect fatty acid structure, which is a balanced combination of low saturated fat, billion High levels of monounsaturated fats and healthy omega 3 fatty acids. Simply's Marketing Strategy imbued with Insight "For a Healthy Heart" to position Vietnamese consumers on a healthy brand of cooking oil. Insight at the right time - right time Insight "For a healthy heart" appears in the context that cardiovascular diseases are on the rise due to a high-fat diet of fat, harmful fats and alcohol, tobacco, and lifestyle. The addition of heart health protection foods is a top priority. Brand associated with heart image and Slogan "Give a healthy heart" Slogan of Simply edible oil brand is also Insight of brand with "Give a healthy heart". In order to help customers more deeply engrave this meaningful message, Simply also helps customers associate brand image with heart image. Slogan and heart image always appear in activities in Simply's Marketing campaign from product packaging to communication activities.

Cover the media with a healthy diet, community programs Simply's Marketing campaign covers communication with PR articles on electronic newspaper sites, reputable news sites such as Dan Tri, Afamily, ... with articles on health, beneficial diet and health, the sharing about cardiovascular disease integrated with Simply edible oil products and brands. Since then, enhancing the brand image to target customers, not only bringing nutritious meals but also bringing a healthy diet, especially cardiovascular. Besides, TVC advertises "Simply Oper Heart" with the content "Simply Cooking Oil Give a healthy heart" with the appearance of foreign experts to bring high trust to consumers. The appearance of the words "Vietnam Heart Association recommends" at the end of TVC gives customers absolute trust. "Simply Oper Heart" advertisement of Simply brand is one of the 10 most successful ads on Vietnamese television channels. The success of Simply Simply Soybean Oil is in the way of presenting creativity, simple ideas, but promoting community and social responsibility, so it has touched and attracted the attention of many audiences. fake. Without much words, not improving products, Simply simply puts people at the center and tells a story through static images of the pain of children with congenital heart disease and the happiness of when you come back to life to convey a message full of love. The story is much of Simply's humanity, not only successful in the field of expertise but also higher, has urged the audience with Simply to act together for the community. Dozens of cases of poor children with congenital heart disease have been supported by Simply for surgery through the program "Heart for me". Besides, Simply brand is also combined with medical centers to organize the annual "Free cardiovascular health examination and counseling" program across the country. Conclusion With consistent Insight, Simply's marketing strategy has been successful in creating a brand of healthy cooking oil, gaiuf for cardiovascular nutrition. This has helped Simply become one of the top choices of Vietnamese consumers....