Marketing week 6 - Lecture notes 62 PDF

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Product, services and brands Consumer products are products and services bought by final consumers for personal consumption. Convenience products Shopping products Specialty products Unsought products In an Indomaret or Alfamart outlet, we will find various convenience products. Pick one of any product that you think has got a strong brand. Share the brand's communication effort in its social media channel

Aqua has a really strong brand. Every time we want to buy a water bottle, we always say “aqua” no matter what the brands. Aqua sells a drinking water in many different forms of bottle. It also sells a gallon fill with drinking water. The communication it uses are Instagram and YouTube. in Instagram, it promotes product through campaigns photos, videos and IGTVs. One of the campaigns is #SatuAQUASatuPohon to promote its newest product, which is Aqua Life, and persuade people to use less plastic. In YouTube, Aqua posted many videos regarding the promotion and the campaign. Aqua has do many collaboration with individuals that have big influence in society such as Raisa, Dipha Barus, Liunic, Hamish Daud and More. Besides individuals, Aqua also do collaboration with big brands like Erha that can expand more the range of customer. The video content relates to family, worker, kids, woman with pregnancy and more. In my opinion, Aqua has already became strong brand before because Aqua is the first company that sells bottle fill of drinking water in Indonesia....