Maslow\'s Hierarchy PDF

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Maslow's Hierarchy in consumer behavior ...

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Maslow’s hierarchy of needs Samsung: Samsung electronics is the world’s largest information technology company, consumer electronics maker and chipmaker by revenue. It fulfills the variety of needs of consumers of different age groups, gender and social class through its huge brand portfolio. But if we focus on Maslow’s hierarchy of needs there are five levels of need according to Maslow which are described as under: Physiological needs: These are the needs that are considered the main physical requirements for human survival like; food, water, sleep, shelter, sex. Unfortunately Samsung doesn’t fit here but it helps their consumers to fulfill these needs in better way like one can cook and preserve their food in Samsung home appliances or they can sleep in their dreams in Samsung air conditioners. Safety needs: Safety and security needs include; Personal security, Emotional security, Financial security, Health and Well-being and safety needs against accidents/illness. There are multiple apps from Samsung which consumers can operate from their phone to fulfill these type of needs like; Smart things (Control a number of devices and appliances whether you're at home or out and about); Samsung health (Tracks your activity, nutrition, stress data, heart rate, and sleep, and delivers insights based on your progress); Samsung pass (Offers 'identity management as-a-service', enabling secure access through biometric authentication) and so on. Social belonging: According to Maslow, humans need to feel a sense of belonging and acceptance among social groups and they need to love and be loved – both sexually and nonsexually – by others. These needs include; Friendship, Intimacy and Family. Because of availability of these needs Samsung works as a medium to connect their consumers with their loved ones through their apps and electronic devices. Now you can talk, see and share memories with your fellow beings. Esteem: Esteem needs are ego needs or status needs. People develop a concern with getting recognition, status, importance, and respect from others. Most humans have a need to feel respected; this includes the need to have self-esteem and self-respect. By targeting the different social classes Samsung also offers some high-end devices like; Samsung galaxies, notes, Smart LED’s and home appliances through which people can fulfill their ego or status needs. Self-actualization: This level of need refers to what a person's full potential is and the realization of that potential. Maslow describes this level as the desire to accomplish everything that one can, to become the most that one can be. Self-actualization can include: Mate Acquisition, Utilizing Abilities/Talents, Pursuing a goal, Seeking Happiness. Along with high-end devices Samsung also manufactures some world’s best including Galaxy notes and QLED’s which fulfill the consumers’ self-actualization needs.

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