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BBA-MBA 5 year Integrated course 2021 Mid-Internship report

Name of Organisation -Explorra School of Design & Technology

Submitted to: Prof. Himanshu Chauhan and Prof. Rajwinder Kaur

Submitted by : Roll no. 177164

Name Yatharth Thakore

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About Explorra Education Pvt.Ltd

Explorra Consulting offers meaningful perspectives to education, research and professional development. The foundation is led through a consortium of forward looking educationists and professionals having diverse expertise through rich experience. The team offers specialised inputs to academia and industry in innovation thinking, design pedagogy and management skills. Explorra Consulting engages with the universities, corporates and government agencies for programs, workshops and consulting projects of strategic and tactical involvement. Explorra Consulting is contributing to national development through range of innovative educational, vocational and training programs for schools, colleges and corporate sector. For these initiatives Explorra Consulting has active support of several Indian State Governments & Semi Government bodies. Explorra Consulting is Bridging the gap between human creativity and the design media along with manufacturing needs by imparting the necessary design, software & professional skills. This helps in turning design students into ready for job design professionals that furnish industries constant appetite for meaningful and proactively contributing talent. We have been awarded 2 National Awards for training. 1,00,000+ students have been trained and recruited. We have campuses in 5 cities in India and three international campuses.

VisionCreating an environment that nurtures a meaningful career for its students, by, being the best digital – media – design – multimedia – animation education provider in the world.

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MissionBridging the gap between human creativity and the design – media – manufacturingentertainment industry needs by imparting the necessary design, software & professional skills – turning design students into ready for job design professionals that furnish industries’ constant appetite for meaningful and proactively contributing talent.

Value CreationLiving and growing together in an engaging environment of Xplora Design Skool – as a family where truth, ethics, hard work, creativity & innovation reflect in each of our actions, creating a wealth of happiness, satisfaction & growth.

Explorra’s marketing objective: • • •

Establish maximum share of market audience who can use 3D printing as a technology to make their work done in a n innovative and cost effective manner. To become leaders in innovative technology educational market and become india's top most selling, affordable priced programme by 2022.. Advertising Objective: To attract youth segment and create awareness in their mind about how can 3D printing help them to work in their domain and gain edge over others

Tagline: Updating the educational curriculum to make you updated with time. Product: Giving hands on and theoretical and practical knowledge of operating 3D printing machines. • Aim- to attract youth who love tech savvy and are concerned about how to perform mass customisation in industries like pharma, automobile engineering, food, aerospace, medical etc. . Target Segment: • Geographical segment: Urban population • Demographic segmentation: Middle class household, with income as 10-12 lakhs per annum, tech savvy, and younger people of 18-30 years age group. • •

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Psychographic Segment: People with having urge to learn something new , with experimental creative thinking and having interest in technological development and want to do something different.

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Behavioural segment: People who use online extra certification courses to improve their CV and are interested in learning more skills to get better chances of placement.

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Work done in MayA small brief conducted by Ninad sir which was related to choosing our minor project. The project which was selected by me was regarding consulting and designing university prospectus. We were given small tasks of readng some articles and university prospectus for our assistance. The following task was also performed during the week• • • •

We had to design a questionnaire for Prof. Leeland who was associate professor. We had made the report in accordance to consulting division. We then recorded his responses and would edit further. These recordings would be used for consulting purposes.

The following was the work I did in university prospectus1. Faculty Paradigm Explorra Consulting has trained over 15000 faculty members across different areas of specialization.

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What Explorra can Do: - Explorra can provide necessary training for those who aspire to teaching through workshop on empathy and introducing design thinking as an approach and tool for innovative teaching practices. -

Orienting & Training faculty mentors for design thinking for students and making faculty members to champions in design thinking in their Insititutes and establish innovation culture.

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The Faculties can be given proper training in entrepreneurship programs, so that they can help the students from failing. There can be workshops held for the faculty members in this aspect.

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2. Incubation Centre Explorra has nurtured more than 250 start-ups and more than 12 Incubators and Accelerators take our programs annually. •

Explorra Can help in: - Explorra can provide the Universities with new and advanced technology and equipment’s that can help the Universities in Starting their own Innovation Centre or Laboratory. -

Explorra will provide the necessary webinars and sessions for the students and Faculty Members for developing Incubators and for Entrepreneurship Education

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Explorra will share our expertise through case studies and Entrepreneurship lectures to both students and faculty.

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Entrepreneurship Session based on major areas to look in starting a venture, organization structuring, performance appraisal and making critical decisions.

3. Introducing Model Curriculum We run our programs annually in 25+ Management Schools across India and 20+ Engineering Colleges across India and China.

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What Explorra can do: - To provide the new Model Curriculum which is recommended by AICTE and help the university in removing the old and unwanted courses. -

Explorra will help the University in identifying the outdated courses and curriculums and change or remove them with new and improved courses.

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Explorra will back the University with new age IoT equipped courses and technology with are in rise and need of the hour.

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The improved and new course and programs will provide the students with multidisciplinary courses, this will provide the students with more flexibility in choosing their career and profession.

4. Community Engagement 15+ government institutions and departments take our programs. • What Explorra can do: - Help the universities and their students with the connecting local bodies and promote them in taking up such projects in the curriculum of the students. 5

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We can provide the students on Empathy workshops, need to take up community service and aspiring the students on societal fronts.

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Explorra can act as an intermediary for the universities in getting problem statement and or other projects from the local bodies or NGO’s which the students can take up as part of their curriculum.

5. Industry and Corporate Relationship 90+ Corporate, Consulting firms, MSME’s take our programs and services on a regular basis. • What Explorra can do: - Help the University in getting acquainted with different corporate with the Explorra connectivity with wide range of corporates and companies. -

Help in bridging the gap between Industry requirement and Institutional needs, by making use of Design thinking as manner of helping understand the needs of current world.

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Helping students identify projects which can successfully enter the corporate world and selecting the projects as per Industry needs.

6. Collaboration Between Universities Explorra Consulting has been associates with more than top 6 Indian and International Institutions.

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What Explorra Can Do: Explorra can help the Universities in connecting with top Universities in the country with which Explorra has good relationship.

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Benefits to Universities: Through resource sharing the individual burden on a single University to develop the required courses, programs and materials can be reduced.

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Along with this brochure- I had to develop a prospectus for attracting universities to try our service to fill in their existing gaps. another objective was to prepare concise questionnaire for Lee sir and also find out target universities. I have also worked the following1. Preparing 2 questionnaires for Lee sir. 2. Prepared a document consisting of universities in 20 states that we can target further. This was my last work in the consultancy division. I then started in PR division in next month.

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Work done- June We were given a task of observing the business and suggesting some changes to that so I suggested the following1. Overall business strategy. This is to make dual degree candidates progress in an organic manner which would eventually help people to get a chance to make a better life for themselves. The progam also demands and showcases how a student can fulfill their foreign study dream and also emphasise more on being independent and peer learning factor. 2. Develop Consistent MessagingWe can consistently develop proper social media platforms and integrate our website to promote the program. 3. Who are we trying to target?- School going kids or dropouts What is their educational background?- Commerce or arts background preferable How old are they?- ages ranging from 16-20 Awareness- Here, we’re going to brainstorm and prioritize how customers can learn about your brand.So basically we’re going to list all the marketing initiatives you can take. 4. Brand persona- Here, we’re going to focus on making a human connection with your audience. Now, word of mouth, which is leveraged by social media, means that the consumers do have a voice. So now, they expect that the brand their chose have a human side as well. People expect brands to have a personality, so that they actually feel like they’re engaging with a person, when they’re really engaging with the brand. Top communication Channels: 1. 2. 3. 4. 5. 6. 7. 8.

Instagram and facebook Website LinkedIn Emails Billboards Collaboration with career guidance institutes. (CEE OR MANTHANN) Workshops at kids developmental centre. (poesis) Workshops at common platforms ( AMA etc.)

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After this work I also worked on suggesting video ideas for making the webinar more interesting. The ideas which I gave were•

We can make a student vlog showing daily life.

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Interviews for alumnus and present students.

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Editing already existing campus tour program.

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If possible we can make a virtual tour.

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A university video having duration of 1-2 mins.

The following ideas were given to Vipin sir. He told me to refine the PPT and forward it to Rohit sir. I also suggested actions for social media sites like•

We can reactivate the YouTube channel and can do also the following-

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Develop a more Indianized college tour video.

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Interview of already graduated students who are successful.

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A daily vlog of a student which focuses on their schedule and study pattern.

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Promote the channel through google ads and other social media platforms.

After this I suggested for internshala pnas where, we can post a new opening on internshala. Here we can appoint school ambassadors who can help us communicate with the school students. This would work directly with school students and would attract them to this dual degree course. I was told that this will be taken in later stage. The other work that I did was with Sudipta sir This is a common technique that I have thought about regarding what we can do in schools and tuition classes. There are two ways to contact where we will call mostly in tuitions and in schools we can ask for a platform. Our three main goals would be◦

Convincing 12th passout students of this year for a small meet from tuitions

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We can also ask 11th students for a short webinar after 2 months.

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Same for 12th students.

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We can simply follow this steps to properly target students.

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Work in July-

The month of July, was when majority of my team members had left, and I had to cover up their work. I began to list down their work which came out to helping and coordinating with campaign designing companies along with managing chatbot also. I also continued the work of posting stories and keeping social media handles like Instagram and Pinterest active. I was also given the permission of posting the network internship on Internshala. It mostly had positive response as Here, we can see that the total applications have amounted to 30. Out of which, 3 are still at pending decision. 13 students have been rejected due to no response or lack of interest. 14 are shortlisted.1 student from Mumbai, majority students are from northern India. 14 students are up for the projects. Interviews can be scheduled next week. Also, they are even ready to work for 2-3 hours. Have explained majority of their doubts. Will wait till end of the week for more responses After this work, we had a meet with Ninad sir, where beginning from second week till the end of the month I was given the task of cold calling. I had to call 30 schools and 30 students. I emailed about 25 schools and got positive response from 23 students, who were called for webinar. Other than that I actively participated in Internshala work and also had organised interviews for new students. In internshala, I posted three new internships and will conduct interview during august and will also work towards 3D and AI program if I get a chance. So overall, I worked in PR, consulting, HR and social media section of the company.

Learnings The internship program was a huge learning curve for me. The following are the major learning aspects from my internship: •

How to acclimatize and adapt in the organization culture in short time period.

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To understand the organization process it is necessary to have basic market knowledge.

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This experience has also showed me the importance of having a healthy and ethical work culture.

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I learned marketing terms and tools being used in market today.

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I learned how to interact with different people in order to get our work done because communication is an important key aspect in the corporate world.

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Basic knowledge of online portal is important and linking industry’s growth with the partner’s growth creates positive impact.

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