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1. Product attributes are of three

types: features, functions, and benefits 2. The full-screen often involves the use of a ____. 3. In the conduct of “initial reaction” there is a situation that must be avoided called _____. 4. ____ is the output for the Opportunity Identification phase of the new product development. 5. Although the overall purpose of

evaluation is to guide us to profitable new products, each individual evaluation step task has a specific purpose…. 6. Firm worth is a factor used in early screening which looks at the concept’s ability to maintain its competitive advantage… 7. ______ means the percentage chance that is a buyer wants to try the product, the effort to find it will be successful. 8. The risk matrix decisions lead to the idea of a ____. This term depicts the percentage of any firm’s new product concepts that survive……. 9. A complete new ___ is a statement about anticipated product features that would yield selected benefits or problem solutions relative to other products already available 10. The ATAR model was developed based on a theory called diffusion of innovation 11. Th PIC is an evaluation 12. tool that will eliminate many new product ideas. Which is true about what kind of ideas or concepts that the PIC…….. 13. ____ means someone in the buying unit hears about the existence of a new product with some characteristics that differentiates it from similar products 14. “Competitive insulation” is a factor used in early screening of concepts which looks at the attractiveness of the concept to the targeted customer population 15 The full screen though useful

TRUE

SCORING MODEL BAZOOKA EFFECT

PRODUCT INNOVATION CHARTER

TRUE

FALSE

AVAILABLE

DECAY CURVE

PRODUCT CONCEPT

TRUE

ALL OF THE GIVEN

AWARENESS (mali)

FALSE

FALSE

2.) sometimes, a firm can perform a rough early screen of concepts based on three factors: market, firm worth, and competitive insulation Ans: true 8.) the price of a new concept affects the purchase intentions of the market. ans: true

11.) in new product development, the developer must always consider the three conflicting masters of time, quality, and ___ ans: cost 14.) The full screen involves the use of a _______. It is an arrangement of checklist factors with weights (or values) on them. ans: Scoring model 16.) The output for project/concept evaluation phase is a documentation called ans: 24.) The fullscreen helps manage the evaluation process by sorting the concepts and identifying the best ones. Ans: true...