Mind Tap - Cengage Learning-12 PDF

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Summary

I'm incredibly proud to have helped 1000's of people around the world become more confident and creative DJs.

In the last 6 years I have developed a wide range of DJ courses to suit beginner to advanced DJs. Don't take my word for it, take a look at what some of our students have said b...

Description

26-10-2020

MindTap - Cengage Learning

1.

2.

Market potential

Marketing research

3.

4.

sales potential

standardization

5.

6.

marketing intelligence system (MIS)

glocalization

7.

8.

adaptation

business analysis

9.

10.

concept testing

global product

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MindTap - Cengage Learning

1. 2. information collected at one particular time

the total number of units of a product that could possibly be sold by all companies doing business in a specific international market

4.

3.

marketing strategies used in international markets that are the same as those used in its domestic market

the percentage of a market potential that a specific company expects to sell in a specific international market

6. the marketing strategy that involves pursuing a standardization strategy in foreign markets when possible and an adaptation one when necessary

8. the step in the new-product development process in which projections of potential revenues and profits for a potential new product are made

5. information collected regularly over time

7. marketing strategies used in international markets that are different from those used in its domestic market

9. 10. a product that can be sold in most world markets

the step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction

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MindTap - Cengage Learning

11.

12.

market testing

product life cycle (PLC)

13.

14.

commercialization

product elimination (PE)

15.

16.

reverse strategy

indirect strategy

17.

18.

direct strategy

horizontal publications

19.

20.

vertical publications

Physical distribution

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MindTap - Cengage Learning

12. a depiction of the sales and profits for a new product over its lifetime

11. the step in the new-product development process in which a company will develop the marketing mix for a new product

13. a formal, written procedure to determine which of a company’s products should be dropped

the last step in the new-product development process in which the new product is manufactured, the marketing mix is finalized, and the product is introduced to the foreign market

16.

15.

the use of channels of distribution that exist in foreign markets to market products and services to international markets

development of a new product first for emerging markets, then selling it to developed markets

18.

bypassing existing foreign channels of distribution by establishing and maintaining marketing and sales offices in foreign countries

14.

17. magazine that targets a specific job in various industries

20. storage and transportation operations that are used in moving products to a foreign market

19. magazine that targets specific industries

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MindTap - Cengage Learning

21.

22.

distributor

agent

23.

24.

freight forwarder

containerization

25.

26.

intermodal transport

Gray marketing

27.

28.

arms length price

transfer prices

29.

30.

dumping

share of wallet

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MindTap - Cengage Learning

22. a channel of distribution that represents a company in a foreign market and is paid by commission

21. a channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers

23. 24. shipping products to overseas markets in trailer-sized containers

agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation

26. 25.

unauthorized importers reselling a manufacturer’s product in the manufacturer’s domestic market at a price less than what the manufacturer charges in that domestic market

international shipments using different modes of transportation

28.

27.

a price a company charges its overseas subsidiaries

a price that an overseas market is willing to pay

30.

29.

the percentage of purchases in a category a buyer gives to one vendor

a price in a foreign market that undercuts the prices of companies competing there

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MindTap - Cengage Learning

31.

32.

Reliability

empowerment

33.

34.

product elimination

horizontal publication

35.

36.

vertical publication

transfer price

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MindTap - Cengage Learning

32. 31.

aspect of customer service that allows employees to take care of customer problems immediately, without having to consult superiors

performance of various aspects of customer service that meets customer expectations

34.

33.

magazine that targets a specific job in various industries

a formal, written procedure to determine which of a company’s products should be dropped

36. a price a company charges its overseas subsidiaries

35. magazine that targets specific industries

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