MIS-207.1, Project on E-business in techshop BD PDF

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Summary

MIS 207 Final project on TechshopBD...

Description

MIS - 207 Section – 01 Project on E-Business in TechshopBD

Group Members Info

NAME

ID

Shibly Sadik

1620039030

Shawon Barua Singha

1711143030

Istiak Uddin

1712286030

Foyzul Islam

1610010630

Submitted to, Dr. Md. Shamim Talukder Assistant professor, Department of Management, North South University.

pg. 2

Letter of Transmittal

17.12.2019 To Dr. Md. Shamim Talukder Assistant professor Department of Management North South University. Subject: Submission of project on TechShopBD.

Dear Sir: With due respect and obedience, it is our pleasure to submit the project of MIS207 course. In this project, we have applied theoretical and practical knowledge that we have obtained throughout the course. This project includes all the requirements according to the guidance. An in-depth analysis is discussed elaborately in the project. We are thankful to you for giving us such an opportunity to gain knowledge from the project. We will be pleased to clarify, if you have any kind of enquiry regarding our project.

Thank you for your consideration. Sincerely, Shibly Sadik

- 1620039030

Shawon Barua Singha

- 1711143030

Istiak Uddin

- 1712286030

Foyzul Islam

- 1610010630

pg. 3

Table of Contents Executive Summary................................................................................................................... 5 Introduction ............................................................................................................................... 6 Requirement 1: E-business in organization ............................................................................... 7 E-business model of TechShopBD:....................................................................................... 8 Drivers of e-business adoption in TechShopBD: .................................................................. 9 Requirement 2: Business Revenue Model ............................................................................... 10 Requirement 3: E-business platform/infrastructure................................................................ 12 Requirement 4: Digital strategy for e-business ....................................................................... 14 Requirement 5: E-business security ........................................................................................ 19 Conclusion ............................................................................................................................... 21 Reference ................................................................................................................................. 22 Appendix ................................................................................................................................. 23 Contribution Table................................................................................................................... 26

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Executive Summary

TechShopBD had started journey for the sake of engineering students and teachers, little scientists, enthusiastic researchers so that they can easily get exceptional and necessary electronic parts for developing electronics projects, devices. The organization just not only sells and reaches exceptional and necessary electronic parts and products but also offers tutorials on diversified projects. TechShopBD is currently using affiliate revenue model. Moreover, the online retail store is working as an online distribution solution for its key suppliers. Furthermore, affiliate revenue model of the online retail store has enabled its target market to contact personally with its key suppliers to get their desired electronic parts and devices. TechShopBD is pursuing fixed pricing strategy right now. Moreover, the organization charges only Tk. 55 countrywide for providing home delivery service which is lower than its competitors. Recently, TechShopBD is using Transaction Processing Systems and Executive Information System. TechShopBD is available on both Web 1.0 and Web 2.0. Moreover, the organization does both blogging and vlogging. They have decided to expand their product category to gain competitive edge over competitors. And they are going to do it by distributing Onnorokom Science Kit of Onnorokom Electronics Company Limited.

pg. 5

Introduction

TechShopBD usually provides technology support and related assistance. Moreover, it is an online retail store that sells varieties of electronic parts. Actually, it focuses on different types of competent electronic projects for selling electronic parts. The organization also collects exceptional devices for enthusiastic researchers from varieties of sources that may not be found in Bangladesh. The organization just not only sells and reaches exceptional and necessary electronic parts and products but also offers tutorials on diversified projects. TechShopBD is currently using Transaction Processing Systems for updating sales order entry, shipping records, payroll and Executive Information System for pursuing trend analysis, exceptional reporting as demands of researchers for electronic parts, devices tend to change time to time.

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Requirement 1: E-business in organization

•

Context: TechShopBD had started journey for the sake of engineering students and teachers, little scientists, enthusiastic researchers so that they can easily get exceptional and necessary electronic parts for developing electronics projects, devices. In addition, electronic parts including capacitor, project board, I. C, microcontroller can be found in the organization. Arduino and FPGA module can also be found. Smart and affordable modules that are developed by TechShopBD can allow to do tasks like increasing and decreasing voltage for projects. Furthermore, extraordinary thing about the online store is that customers can easily get motor, sensor for developing robot by avoiding intolerable crowd. In case of making robots, tutorials that are posted on its website will work as facilitator. The online store imports electronic parts from abroad for its customers.

•

Mission: TechShopBD wants to remain as best electronic parts, devices and customer service provider in Bangladesh.

•

Vision: TechShopBD wants to minimize tension of enthusiastic researchers by making essential electronics and devices available to the limit of average persons.

•

Range of products (product categories): TechShopBD sells products ranging from starter kits, burners, development boards, Arduino, FPGA, robotics, computer, accessories, GSM, GPS, GPRS, wireless, breakout boards, modules, micro controllers to analog IC, digital IC, displays, cables, connectors, components, regulator, switching device, audio, sensors, solar and e-textile.

•

Characteristics of services: In terms of services, characteristics that make TechShopBD different from others are –

1. The organization collects exceptional devices for enthusiastic researchers from varieties of sources that may not be found in Bangladesh. 2. The organization just not only sells and reaches exceptional and necessary electronic parts and products but also offers tutorials on diversified projects. • Key business focus: The online retail store focuses on different types of competent electronic projects for selling electronic parts. pg. 7

E-business model of TechShopBD:

Key Partners 1. Pi Labs Bangladesh Ltd. 2. SparkFun Electronics, USA. 3. Adafruit, USA. 4. Seeed Studio, China. 5. Pololu Robotics & Electronics, USA. 6. DFRobot, China. 7. Hobbyking, Hong Kong. 8. Marketplace, Bangladesh. 9. Waveshare Electronics, China. 10. bKash. 11. Onnorokom Electronics Company Limited.

Key Activities

Customer Segments

Channels

Key Resources

1. Internet 1. Sourcing and producing connection. 2. Staffs. exceptional and usual electronic parts 3. Computers. and devices for selling to engineering 4. Warehouse. students and teachers, little scientists, enthusiastic researchers. 5. Electricity.

Customer Relationships

1. Engineering students and teachers, little scientists who want usual electronic parts, devices for different types of electronic projects.

1. Facebook. 1. Managing 2. Email marketing. 3. Search engine marketing. 4. Search relationship with engine optimization. 5. Community customers through online. 2. Enthusiastic researchers who building. 6. Content marketing. want exceptional electronic parts and devices that cannot be found in Bangladesh.

Value Proposition

Cost Structure

1. Selling exceptional electronic parts and devices that cannot be found in Bangladesh. 1. Technological set up, running and 2. Selling usual electronic parts maintenance costs. and devices for different types 2. Salaries to permanent employees. of electronic projects. 3. Payments to delivery personnel. 3. Home delivery. 4. Shipping costs. 4. Cash on delivery. 5. Making payments from

Revenue Streams

1. Payments for selling electronic parts and devices to customers. 2. Delivery fee for home delivery. 3. Getting commission of pg. 8

anywhere without any trouble through bKash. 6. Training courses can be found on official website. 7. Customers can personally contact with foreign suppliers of TechShopBD to import electronic parts. 8. 1-year free service warranty. 9. 3- and 7-days replacement warranty. 10. Same day shipping. 11. Order can be cancelled within 9AM to 6PM.

affiliate program from partners.

Drivers of e-business adoption in TechShopBD: TechShopBD’s intensity of getting products from suppliers and delivering products to customers can be increased because of putting business on online. 1. Cost efficiency: Putting business on online will enable the organization to enjoy some economies of scale. Economies of scale will eventually allow the online retail store to reduce manufacturing, sales and purchasing costs in the sense that the organization will be able charge best price from its customers, so customers will buy more, and this situation will enable suppliers to enjoy some economies of scale, supply electronics devices more and charge best price from TechShopBD as well. 2. Competitiveness: Internet minimizes inequalities among competitors, because offerings have become hard to keep private (Young Entrepreneur, n.d.). That’s why, TechShopBD will be able to develop range and quality of products for satisfying needs of customers. 3. Convenient: Putting business on online will allow the organization to be available 24/7 to its customers, so that customers can research and shop anytime, anywhere. In addition, TechShopBD will be able to help customers in shopping online by providing shopping bots.

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Requirement 2: Business Revenue Model

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Value proposition: In a Simple way of saying, value propositions are the products and services that create value for specific customer segments. TechShopBD solves the problems of consumers and reduces their stresses by

1. Common electronic parts and components for various types of electronic projects are offered. 2. Selling electronic parts and devices that are unique and exceptional. 3. Providing home delivery service across the countrywide at 55 BDT. Which is lower than its competitors. 4. Giving cash on home delivery facility. 5. Also having online payment method from anywhere from the country through bKash. 6. Offering 3 days replacement warranty for products which are made in China and 7 days replacement warranty for products which are supplied by branded suppliers. 7. Offering 1-year free service warranty for products manufactured by TechShopBD. 8. Enabling customers to contact personally with foreign suppliers of TechShopBD to import electronic parts. 9. Giving the facility of shipping orders the same day customers place it. 10. Giving a flexible time to cancel the order. §

Revenue Model: For robotics and electronic laboratory equipment, TechshopBD is Bangladesh's largest online store. They are following the template of affiliate sales at the moment. In addition, its online retail store is working for its key suppliers as an online distribution solution. In addition, the key suppliers of TechShopBD, OnnoRokom SMS Service can easily advertise and sell their products and services through the official website of TechShopBD. However, TechShopBD charges a commission from the revenue of its key partners and OnnoRokom SMS Service. Furthermore, the affiliate revenue model of the online retail store has enabled its target market to contact personally with its key suppliers to get their desired electronic parts and devices.

§

Online marketplace structure: TechShopBD is a pure click e-business. They exist virtually. In addition, they do not have any physical stores.

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§

Market Segment: TechshopBD serving two market segments.

1. Secondary and higher secondary science background students and engineering students, teachers want usual electronic parts, devices for different types of electronic projects. 2. Researchers who search exceptional electronic parts and devices that cannot found in Bangladesh. §

Revenue Generating Strategy: The retailer shop generating revenues by doing-

1. Pricing Strategy: TechshopBD is following now fixed price strategy. That means all the buyer have to pay certain amount of money for certain product. The online store does not provide any discount or special offer. Moreover, the online shop charges only 55BDT for home delivery across the countrywide. Which is also lower than the competitors? It gives them price competitive advantage. 2. Product Strategy: TechshopBD has the most unique, exceptional all types of necessary electronic products and various devices. Product strategy combines factors like product variety, services, warranties, and replacements. The online shop offers 1 year of warranties for its own manufactured product. Furthermore, the organization offers 3 days replacement warranty for products which are made in China and 7 days replacement warranty for products which are supplied by branded suppliers. They also have online courses relevant to making robots and their other electronic parts, devices. In addition, they ship orders the same day customers place it. Customers can also cancel orders from 9 AM to 6 PM. 3. Promotional Strategy: Through Facebook, Email Marketing and Content Marketing, they are now reaching their potential customers. 4. Distribution Strategy: The online retail store TechshopBD distributed Electronic parts and devices through themselves and also intermediaries like Courier service.

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Marketplace structure: TechShopBD is intermediary-based e-business as it is an online retail store. In addition, their products along with their key suppliers’ electronic parts and devices are distributed by themselves.

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Requirement 3: E-business platform/infrastructure •

E-Business application service: TechShopBD's recent use of Transaction Processing Systems and Executive Information System. And explanations for using these systems are listed below.

1. Transaction Processing Systems: The system frequently allows the online store to update the entry of sales orders. The online store can also hold shipping records when they offer their customers outstanding electronic parts, equipment from abroad and allow customers to contact their foreign distributors directly to import their favorite goods that cannot be available in Bangladesh. Basically, TechShopBD has invested in the system so that by maintaining cost and time efficiency, the system can process the routine business transactions of the online store. Furthermore, the Transaction Processing System allows the organization to maintain a list of its employees and the amount of money to be paid. 2. Executive Information System: This system allows TechShopBD to follow trend analysis and excellent monitoring as researchers ' demands for electronic components, tools tend to change from time to time. In fact, with the aid of the Executive Information System, the online retail store gets to know about the most likely anticipated items of the Future.

•

IT use for e-business application and its specific function: Below is a narration about intranet, extranet and internet usage in TechShopBD.

1) Intranet: The Company maintains coordination and efficiency through the intranet between different organizational processes and functional units. In addition, TechShopBD publishes intranet blogs, newsletters, reports and files for employees. 2) Extranet: Extranet lets the online store connect its intranet to key partners ' intranets, allowing both TechShopBD and its main partners to address customer needs and desires together. 3) Internet: TechShopBD used a system called the Internet to connect computer networks using standard communications protocols to connect both the online store and its key partners to establish customer satisfaction.

pg. 12

Web technology and software applications: TechShopBD is available on both Web 1.0 and Web 2.0. Moreover, the organization does both blogging and vlogging.

1.Web 1.0: Official site of the organization does not permit clients to allow reviews. In expansion, the site isn't a distributing stage. Besides, one to many communications can be done instead of numerous to numerous by utilizing the site. 2. Web 2.0: The online retail store has an official Facebook and YouTube page by which they can reach to audits and blogs of clients. Additionally, Facebook page has allowed the organization to appreciate opportunity of numerous to numerous communications and pursue individual promoting. 3.Blog: TechShopBD tends to publish blogs about different types of unique and new electronic parts, devices on Facebook frequently. 4. Vlog: The online retail store moreover distributes instructional exercises almost diverse sorts of special and new electronic parts, gadgets as vlogs on its official site, Facebook and YouTube page.

Web content management strategy: TechShopBD emphasizes on instructional exercises. And they tend to distribute instructional exercises as vlogs. Really, they are emphasizing instructional exercises since they believe13 that clients may discover it troublesome to utilize electronic parts and gadgets successfully. In addition, the instructional exercises work as extreme arrangement and permit clients to memorize approximately electronic parts and devices at to begin with and after that utilize it appropriately.

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Requirement 4: Digital strategy for e-business

TechShopBD includes a partitioned e-business methodology. Really, they have chosen to grow their product category to gain competitive edge over competitors. And they are planning to do it by distributing Onnorokom Science Unit of Onnorokom Gadgets Company Restricted. Reasons behind disseminating Onnorokom Science Pack are – 1. TechShopBD accepts that everybody can learn science with delight and essentially as well by utilizing the science kit. 2. The organization feels that everybody can work on their place of thought. 3. Onnorokom Science Pack will empower buyers to do tests by utilizing materials that are given in conjunction with each science kit. 4. Additionally, basic book and video instructional exercise are given with each science pack, so that consumers can get it diverse sorts of tests hypothetically and reasons or formulas that are acquired in each try. The choice of giving opportunity to shoppers for getting more profound informa...