MKT 315 RS Marketing Plan Analysis and Presentation Part 1 Research Template PDF

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Download MKT 315 RS Marketing Plan Analysis and Presentation Part 1 Research Template PDF

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Marketing Plan Analysis and Presentation: Part 1 – Research Template Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Locate three to five additional resources that will provide data and information related to the brand story; the company vision, mission, and marketing objectives; and strategies and tactics the company is currently using to meet the marketing objectives. You will also use this information to complete a SWOT analysis. Apply your research findings when completing each item below. Company Name: TESLA Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary. Tesla, Inc., which was Tesla Motors Inc. in the former days, has reached the heights of success as a dynamic automotive and energy solutions organization. TESLA was founded on 2003 by Elon Musk, Mark Tarpenning, Martin Ederhard, Ian Wright, and JB Straubel. Tesla Inc. was an American start-up powered by Silicon Valley. The company was named after Nikola Tesla, who was Serbian decent and was a very successful inventor and scientist of his time. The companies headquarter is located in Palo Alto, California and also has its main vehicle manufacturing facility the Tesla Factory in Fremont, California. TESLA Inc. provides numerus of services form motor vehicles, financial services, solar panels, and energy storage (power battery packs). Their biggest competitors are big names like KIA, BMW, Nissan, Volkswagen, Hyundai, and Chevrolet. Tesla is the most dominate company in the U.S. when it comes to electric vehicle sales. The market has shown confidence in Tesla, which the price of Tesla stocks has doubled since the start of this year. Tesla’s next big project is a pick-up truck that hits the market in 2021. Tesla has emerged as one of the most discussed and analyzed companies among business enthusiasts. It is famous for its innovative approach in the market because of its dominant position worldwide. The company’s vehicle models spell the word “SEXY” (S3XY) model S, model 3, model X and model Y. Company Vision: The very purpose of Tesla’s existence is to accelerate the world’s transition to sustainable energy. Company Mission: To create an entire sustainable energy ecosystem. © 2019. Grand Canyon University. All Rights Reserved.

Company Marketing Objectives: Expand its global market to increase its financial stability and stronger market presences. Company Marketing Strategies and Tactics: In 250 words, provide a high-level summary of the strategies and tactics the company is currently using to meet its marketing objectives. Include discussion about the market and consumer data that was used in formulating the strategies and tactics. Reference and cite your research sources within the summary. More than an automotive company, Tesla is a technology company building technology platforms. Betting on Tesla technology is betting on new technology. The company not only sells cars but has also built the infrastructure necessary to support the operation of those cars. It has built the network of superchargers, battery swap stations, and service stations. Tesla is on track to deliver full autonomous driving capability earlier than many cars manufactures by leveraging the billions of miles’ worth of driving data that Tesla has been gathering. Tesla mostly uses online sales model coupled with companyowned stores to sell its cars and doesn’t use the conventional dealer network. The company owned distribution is fraught with several challenges. Other manufacturers team up with the third party to sell their vehicles. For Tesla, the brick-and-mortar store serves as a channel to sell the concept of EV as well. Selling the vehicles online has reduced the company’s selling cost. The physical stores only serve as a showroom for Tesla. It has around 17 stores worldwide to sell its cars which according to Tesla helps to interact with potential customers. Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. Tesla doesn’t need paid advertisements to make sales. Word of mouth and the free media coverage is enough to fuel demand for the brand. Tesla is said to have built a strong brand identity that requires less promotion and advertising. Tesla’s website is also an effective channel for sales and marketing. SWOT Analysis: Using the data and information from your research, complete a SWOT analysis for the company. Reference and cite the topic materials for details on conducting SWOT analysis.

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Weaknesses  Lack of High-Volume Production

Strengths  A Top Employer Company  Best in-class Electric Cars

 Manufacturing Complications Shortage of Batteries

 Innovative Company



Elon Musk as Tesla’s Sole Representative

Threats  Product Liability Claims

Opportunities  Sales expansion in untapped Market

 Long term confidence  Introduction of pick-up truck  

Less Expensive Car

Lack of Regulations for SelfDriving

Citation of Sources: Provide APA citations for the company’s annual report and the other research sources utilized in completing the assignment. Name of Source Business Strategy Hub

Marketing 91

Grand Canyon Book

Tesla’s Impact Report

Citation Information Anasagasti, A. (2020, March 23). Tesla SWOT Analysis (2020). Retrieved July 12, 2020, from https://bstrategyhub.com/tesla-swot-analysis/ Bhasin, H., Fudge, E., & Kamran. (2019, May 29). Marketing Strategy of Tesla - Tesla Marketing Strategy Explained. Retrieved July 12, 2020, from https://www.marketing91.com/marketing-strategy-oftesla/ Grand Canyon University (Ed). (2018). Marketing: An enterprise view (2nd ed.). Retrieved from https://lc.gcumedia.com/mkt315/marketing-anenterprise-view/v2.1/#/home 2019 Impact Report. (n.d.). Retrieved July 12, 2020, from https://www.tesla.com/impact-report/2019

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