MKTG3007 Retailing and E-Commerce Semester 2 2021 Bentley Campus INT PDF

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Summary

unit outline of the year 2021. Will help for the year...

Description

Faculty of Business and Law School of Management and Marketing

Unit Outline

MKTG3007 Retailing and E-Commerce Semester 2, 2021

Unit study package code:

MKTG3007

Mode of study:

Internal

Tuition pattern summary:

Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section. Online Class: 1 x 1 Hours Weekly Tutorial: 1 x 2 Hours Weekly This unit does not have a fieldwork component.

Credit Value:

25.0

Pre -requisite units:

Nil

Co -requisite units:

Nil

Anti- requisite units:

Nil

Result type:

Grade/Mark

Approved incidental fees:

Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.

Unit coordinator:

Title: Name: Phone: Email: Location:

Dr Aneeshta Gunness +61 8 9266 7288 [email protected] Building: 408 - Room: 2017E

Teaching Staff:

Name: Phone: Email: Location:

Claire Loh TBA [email protected] Building: TBA - Room: TBA

Name: Phone: Email: Location:

Aneeshta Gunness +61 8 9266 7288 [email protected] Building: 408 - Room: 2017E

Name: Phone: Email:

Catherine Martella [email protected] [email protected]

Administrative contact:

Learning Management System: Blackboard (lms.curtin.edu.au)

Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present. The Centre for Aboriginal Studies aspires to contribute to positive social change for Indigenous Australians through higher education and research.

MKTG3007 Retailing and E-Commerce Bentley Campus 22 Jul 2021 School of Management and Marketing, Faculty of Business and Law

Page: 1 of 12 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS

Faculty of Business and Law School of Management and Marketing 

Syllabus This unit provides a broad understanding of planning for retailing and business marketing and offers an overview of how retailing operations integrate into the distribution channel and wider value chain in traditional and e commerce platforms. Students explore how retailers and members of value chain develop overall strategies and tactics in a constantly changing landscape.

Introduction Retailing & E-Commerce will provide students with an overall understanding of the process of transfer of ownership or control of product and/or services as they pass from the point of manufacture, through intermediaries, and then to retailers for consumer purchase.  The course introduces students to strategic and operational analysis of retailing, wholesaling, and, distribution. In view of the significant role of retailing in today’s business environment, the course covers, key aspects of retail planning and management. Topics in retailing addressed in this course include identifying and understanding retail markets, choice and planning of retail products and services, retail store and site evaluation, retail positioning and customer communication, merchandise management, retail pricing, customer service, transportation and logistics; retail performance; HRM and staffing, no store retailing, electronic retailing,andtrends in retailing.  The course also addresses how to plan, organise and control effectively the relationships among the many intermediaries involved in the process of making of product and services available for final industrial, commercial and/or end -customer consumption.  The course is also distributed with campuses in Mauritius/Miri/Singapore campuses and students will be given the opportunity to learn in a distributed mode,if enrolled in any of the distributed sessions.

Unit Learning Outcomes All graduates of Curtin University achieve a set of six Graduate Capabilities during their course of study. These inform an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and capabilities which employers would value in a professional setting. Each unit in your course addresses the Graduate Capabilities through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes notify you of what you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your knowledge of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes. Your course has been designed so that on graduating you will have achieved all of Curtin's Graduate Capabilities through the assurance of learning processes in each unit. On successful completion of this unit students can: 1

Understand and evaluate the challenges and opportunities facing intermediaries, in particular, retailing firms within the value chain

2

Drawing from a strong analytic foundation, assess develop and justify retailer specific strategies across diverse commercial and non -for-profit organisations Appreciate and foster the importance of sustainability and responsibility in retail platforms

3

MKTG3007 Retailing and E-Commerce Bentley Campus 22 Jul 2021 School of Management and Marketing, Faculty of Business and Law

Graduate Capabilities addressed

Page: 2 of 12 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS

Faculty of Business and Law School of Management and Marketing 

Curtin's Graduate Capabilities Apply discipline knowledge, principles and concepts

Innovative, creative and entrepreneurial

Effective communicators with digital competency

Globally engaged and responsive

Culturally competent to engage respectfully with local First Peoples and other diverse cultures

Industry connected and career capable

Find out more about Curtin's Graduate Capabilities at the Curtin Learning and Teaching website: clt.curtin.edu.au

Learning Activities Classes comprise both a lecture and workshopcomponent. The lectures (online) will mainly introduce students to the various theories and models used in retailing as well as provide instructions in relation to the workshop (face tof face)activities. Workshops will be used to reinforce this learning through the practical application of these theories and models using real -world situations. These workshops are highly interactive. These sessions do not cover all there is to learn about each of the areas but serve to introduce students to the key retailing concepts. Students can compliment this learning through further readings in related areas. However, as a minimum you will need to read and study those areas covered in the lecture and workshops. Given lectures introduce students to the materials and workshops provide an active learning environment to explore this material in more detail students must do all the prescribed readings and preparation prior to attending each workshop.  Note that all material in the prescribed text and lecture notes, whether covered in the lectures and workshops or not, ARE examinable.  Each session is lecture based with the workshops linked to these lectures. However, non -Bentley locations may conduct seminars but the same materials will be covered. You will be guided you through the course on a step by-step basis. It is important to attend all sessions in order to keep abreast with how the lecture material will be specifically applied to retailing.

Learning Resources Essential texts The required textbook(s) for this unit are: l

Berman, B., Evans, J. R & Chatterjee, P. M.(2018). Retail Management: A Strategic Approach, International Edition, Thirteenth Edition, Pearson Education. Students are NOT obliged to purchase their textbooks from any particular provider and are free to obtain them from their chosen supplier. (ISBN/ISSN: 978 -0133796841)

Recommended texts You do not have to purchase the following textbooks but you may like to refer to them.

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Myerson, P., (2020). Omni -Channel Retail and the Supply Chain: Working Together for a Competitive Advantage, CRC publishing. Fernie, J., (2018). Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain,5th Edition, Kogan Page. Coughlan, A.T., Anderson, El -Ansary, A. I. and Stern, L. W., (2013). Marketing Channels, Seventh Edition, Pearson. Miller, D., (2008). Retail Marketing: A Brand and Innovation Approach, Tilde University Press, Victoria,

MKTG3007 Retailing and E-Commerce Bentley Campus 22 Jul 2021 School of Management and Marketing, Faculty of Business and Law

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Faculty of Business and Law School of Management and Marketing 

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Australia. Any other current retail marketing text.

Online resources l

Productivity Commission. (2011). Economic Structure and Performance of the AustralianRetail Industry, Report No. 56, Canberra. Available at the following URL: (http://www.pc.gov.au/__data/assets/pdf_file/0019/113761/retail -industry.pdf)

Other resources Journal Articles l

Vadakkepatt, G., Winterich, P.,Mittal V., Zinn, W., Beitelspacher, L., Aloysiusf, J.,Ginger, J. andReilman, J., in press. Sustainable Retailing.Journal of Retailing.

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Hyun, J., Kiwon, L., and Jihyun, K-V., 2021. Consumer responses to trade- offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus.Journal of Retailing and Consumer Services, 59, pp. 102365. Valentini., S., Neslin., S. and Montaguti, E., 2020. Identifying omnichannel deal prone segments, their antecedents, and their consequences.Journal of Retailing, 96, pp. 310-327.

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Tong, S., Luo, X. and Xu, B., 2020. Personalized mobile marketing strategies.Journal of the Academy of Marketing Science, 48, pp. 64 -78. Cebollada, J., Chu, Y. and Jiang, Z., 2019. Online Category Pricing at a Multichannel Grocery Retailer. Journal of Interactive Marketing, 46, pp.52 - 69. Edinger -Schons, L. M., Lengler -Graiff, L., Scheidler, S. and Wieseke, J., 2019. Frontline employees as corporate social responsibility (CSR) ambassadors: A quasi -field experiment. Journal of Business Ethics , 157, pp.359 -373. Han, J. H. and Kim, H -M., 2019. The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study. Electronic Commerce Research and Applications, 34, pp. 100826. Marriott, H. R., Williams, M. D., 2018. Exploring consumers' perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42, pp. 133 -146. Wollenburg, J., Holzapfel, A., Hübner, A. and Kuhn, H., 2018. Configuring retail fulfillment processes for omni-channel customer steering.International Journal of Electronic Commerce, 22(4), pp.540 -575. Sharma, P., B. Sivakumaran, Marshall, R., 2014. Exploring Impulse Buying in Services: Toward anIntegrative Framework.Journal of the Academy of Marketing Science, 42(2), pp. 154 -170. Palmeira, M., Thomas, D., 2011. Two -tier store brands: The benefic impact of a value brand on perceptions of a premium brand,Journal of Retailing, 87(4), pp. 540 -548. Oppewal, H., Koelemeijer, K., 2005. More choice is better: effects of assortment size and composition on assortment evaluation. International Journal of Research in Marketing, 22(1), pp. 45 -60

Journals: l l l l l l l l l l l

Journal of Retailing Journal of Retailing & Consumer Services Journal of Business Ethics International Journal of Electronic Commerce Journal of Marketing Marketing Decisions Journal of Services Marketing Journal of the Academy of Marketing Science Journal of Interactive Marketing Journal of Consumer Research Journal of Marketing Research

MKTG3007 Retailing and E-Commerce Bentley Campus 22 Jul 2021 School of Management and Marketing, Faculty of Business and Law

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International Journal of Retail and Distribution Management Journal of Service research

Assessment Assessment policy exemptions l

There are no exemptions to the assessment policy

Assessment schedule Task

Value %

Date Due

Unit Learning Outcome(s) Assessed

Late Assessment Assessments Extensions Accepted?* Considered?*

Mid Semester Test

35%

Week: 7 Day: During workshop Time: TBA

1,2

No

Yes

Individual Journal

20%

Week: 3, 4, 5, 6, 11 & 12 Day: During workshop Time: TBA Week: 9, 10 and 12 Day: TBA Time: TBA

1,2,3,4

No

Yes

1,2,3,4

No

Yes

1

2

Retail Marketing Plan and 3 Presentation

45%

*Please refer to the Late Assessment and the Assessment Extension sections below for specific details and conditions.

Detailed information on assessment tasks 1. Individual Journal[20% of the total mark in this unit]

Case study tasks, Informal presentationand Kahoot quiz Students will be required to take part in group activities. Over weeks3 and 4,students will readcase studies, supplied during workshop 3 and 4and will useGroupMap to discuss these case studies. Additionally, during workshops 6 and 11,students will work in teams and build their own short case studies. Teams will be given the opportunity to share their findings. Further details be will be given by yourtutor. Finally, during workshop 12, students will brainstormin groups and complete a quiz that will be based onthe content of weeks 8 -12. Further details will be provided by the tutor.  Group Presentation (informal) In workshop 5, teams will give an informal presentation of their projects based on the guidelines provided in workshop 3 (this is based on the major project). Thepresentation is expected to be between3 -5 minutes. Specific details of what is required from you in these assessment tasks will be given on blackboard (pre-task activities) and in class [online students will receive further direction from their tutor].Students should participate in all of these workshop activities.  2. Mid semester test [35% of the total mark in this unit]: MKTG3007 Retailing and E-Commerce Bentley Campus 22 Jul 2021 School of Management and Marketing, Faculty of Business and Law

Page: 5 of 12 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS

Faculty of Business and Law School of Management and Marketing 

Students will complete a mid semester test, which is compulsory. This test is designed to test the knowledge that you have gained from in class activities, your lectures and readings duringweeks 1 -6. The test will comprise 3sections: (a) 40 multiple choice questions, (b)two short answer questions, and (c) a case studyand willbe worth 35 marks (to be completed in 1.45 hours). The activity will be done during workshop 7and returned to your tutor at the end of the class. 3. Major Assignment: Presentation and report [45% of the total mark in this unit]: This will be a major assignment aimed at linking relevant models / theory / concepts in retailing within a particular industry.The assignment requires students to work in teams of 4 -6 todevelop and present a STRATEGIC RETAILING PLAN for a brand new retail firm in the market that you are studying this unit (i.e, Australia, Mauritius, Singapore, Malaysia, etc.). The approach you will take will be one of a consultant team acting for a client wanting to start up a new retail operation. Your tutor will allocate the retail industry for this assignment. Specific details of what is required from you in this assessment task are available under the appendices tab on blackboard.  (1)One15 minute(maximum time permissible) presentation followed by5 minutes of questions and feedbackthat summarises and discusses key points as per the presentation marking guide.These presentations will be held during the workshops in teaching weeks 9 and 10of the semester [worth 10%]. It should include all aspects of the retail operation that you have developed as per the marking key. Yourtutor will givefeedback which will help to improve your final report submission. (2)The written report will comprise between 4,500 -5,000 words [worth 25marks]. Whilst this is a strategic plan you are expected to also include references, predominantly academic references. This word count includes in-text references but does NOT include your end of text references and appendices. This assignment is due at 5pm on Friday of Teaching Week 12. A detailed brief of what is required (as a bare minimum) in thisassignmentis shown in appendices section on Blackboard.  Each student will be awarded a mark out of 10 for their individual performance in the presentation. Specific details of what is required of you are available in the appendices section on blackboard.  All students are to present but if for some (extenuating) reason you are unable to attend then the remainder of students in your group must complete and sign the “allocation of mark authority” (appendices on Blackboard) and hand this to your tutor prior to the workshop. If this “authority” is not received within the prescribed timeframe you will receive ZERO marks for this activity as you never participated. Please note that this document can also be used to peer review group members on the basis of contribution to the particular activity.  ASSIGNMENT SUBMISSION INSTRUCTIONS: Written Assignment: You must submit: (1) a hard copy of your written assignment to your tutor AND (2) an electronic copy of the assignment through Turnitin. An assignment coversheet (appendices on Blackboard) must accompany the hard copy. Both of these must be submitted to your tutor (or school office) and Turnitin by 5pm onFriday of Teachingweek 12 or the penalties outlined in this course guide will be applied. (For the written assignment you can either submit the hard copy directly to your tutor or place it in their pigeonhole by the due date. Please use the date stamp in the school of marketing).  Assignment Presentations: You must submit a hardcopy of your presentation slides to your tutor and through Turnitin on the day of your presentation.

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Pass requirements To pass the unit students must: (1) Must achieve an overall mark equal to or above 50%, and, (2) Must achieve an overall ...