MKTG3503-sales-proposal PDF

Title MKTG3503-sales-proposal
Author Chris Roberts
Course Sales and Account Management
Institution University of Queensland
Pages 3
File Size 172.9 KB
File Type PDF
Total Downloads 7
Total Views 140

Summary

Sales Proposal :)...


Description

Eco-Luxe Sales Proposal Prepared for Alfresco Outdoor Living

Meeting Summary The following items are a summary of conversation points that were discussed during our meeting. This sales proposal will discuss the offer from Eco-Luxe and has been created to: 

  

Deliver an innovative and eco-friendly outdoor furniture range for Alfresco Outdoor Living stores across the East Australian Coast, focusing on improving foot traffic and sales within Victoria. Design and produce smaller Elemuxe firepits for restricted inner-city apartment living. Negotiate an improvement in the wholesale purchasing price of Eco-Luxe products for exclusive Alfresco sale. Implement an increased comfort design for Sundura, Luxge and Balpac outdoor sets.

Why choose Eco-Luxe?

Brand Support

Client Satisfaction

We offer reliable homedelivery and installation services as well staff training and marketing materials.

Our stylish and durable outdoor furniture will leave a long-lasting taste of satisfaction with customers

Eco-Friendly All products from the 2020 EcoWood range have been produced using 100% reclaimed materials!

Why your customers will purchase Eco-Luxe

Product Quality

Value for money

15-year Warranty

Return on Investment Based on our previous meeting, retailing the new Eco-Luxe Elemuxe and Luxge items will entice a new range of customers and increase profit margins in your southern stores - specifically Melbourne, Victoria. Eco-Luxe’s stylish and recycled line of outdoor furniture will cater to this market as these products suit the compact living condition in the inner-city apartment blocks as well as aligning with the regions view of trendy and eco-friendly products. The combination of these two factors will increase sales in Alfresco’s problem area. Once stocked and purchased, this will also increase the brand awareness of Alfresco Outdoor Living and Eco-Luxe. As we are sure that sales will increase, we are also expectant that Alfresco will see and increase in return customers for other Eco-Luxe products. Below, is a table that illustrates ROI for the discussed Elemuxe and Luxge items as well as some of our other popular products. Products Sundura

Luxge

Balpac

Elemuxe

Expected Amount of Sales RRP: $999 Wholesale: $849 Revised wholesale price: $600 Profit Margin: $399 Profit Per 10: $3,990

RRP: $400 Wholesale: $340 Revised wholesale price: $300 Profit Margin: $100 Profit Per 10: $1,000

RRP: $350 Wholesale: $297 Revised wholesale price: $259 Profit Margin: $70 Profit Per 10: $700

RRP: $1,200 Wholesale: $1,020 Revised wholesale price: $900 Profit Margin: $220 Profit Per 10: $2,200

Return on Investment ROI =

Sales−Cost Cost ROI =

$ 999−$ 600 $ 600 ROI=66.5% ROI =

Sales−Cost Cost ROI =

$ 400−$ 30 0 $ 300 ROI=33.3% ROI =

Sales−Cost Cost ROI =

$ 350−$ 259 $ 259 ROI=35.1% ROI =

Sales−Cost Cost ROI =

$ 1,200−$ 900 $ 900 ROI=33.3%

Product Warranty As durability and reliability are the bedrock of our products, we offer the following:

15 YEAR ALL-INCLSUIVE WARRANTY The Future

From all of us here at Eco-Luxe, we appreciate you taking the time to read through our proposal. We strongly believe that this partnership will yield extremely sturdy financial returns and add great value to Alfresco Outdoor Living. In regard to the next steps in our partnership, we look forward to a second meeting with potential stakeholders. Does June 5th, 10am suit? I will also be in contact shortly. Thank you....


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