Mondelez case quiz preparation PDF

Preview

Summary

Quiz Prep...

Description

Mondelez case (#9, part 2 of the text)  page #335 Class will begin with a closed-book quiz (10 questions) on the following questions. Afterwards, students will be organized into a “consultant team” and tasked with answering Question 4. Their answers will be presented to class. Other students, serving as BOD members, will each be tasked with Q&A of the presenting group(s). The following videos will introduce you to this business. A 2:51-minute 2015 CNN Money interview with CEO Irene Rosenfeld concerning the company’s turnaround entitled “Be Straight with People,” that can be accessed at https://www.youtube.com/ watch? v=Lo--USeFhCE. A 2:51-minute Bloomberg 2016 video concerning “Why Hershey Rejected Mondelez’s $23 Billion Takeover Offer” that can be accessed at https://www.youtube.com/watch?v=pZ2I1Y4RGqc. Preparation Questions: 1. What is Mondelēz International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007? 2. What is your assessment of the competitive strength of Mondelēz International’s different business units? 3. Does Mondelēz International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? 4. What evidence and/or reasons support a conclusion that Mondelēz International’s shareholders have benefitted from the spinoff of the company’s North American grocery business?...