Mrkt586 13 - MRKT 586 study guide PDF

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MRKT 586 study guide...

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Utility Model delivering services or content “pay as you go.” value proposition customer value delivered to a specific target market. A/B split presenting one offer, creative execution, etc. to one group of customers or prospects and another version of the same offer, creative execution, and so on to another group of customers. back end activities that are required to satisfy the customer after a sale is made, including fulfillment and customer service. CLV (customer lifetime value) the net present value of a future stream of net revenue from an identified customer. customer service solving customer problems. customization process of producing a product, service, or communication to the exact specifications/ desires of the purchaser or recipient. ! data mining analytic process and specialized analytic tools used to extract meaning from very large data sets. database

!!set of files (data, video, images, etc.) organized in a way that permits a computer program to quickly select any desired piece of content. front end all the marketing and promotional activities that occur before a sale is made. fulfillment the business processes necessary to receive, process, package, and ship orders to customers. information data that have been processed into more useful forms using techniques that range from simple summary formats to complex statistical routines. Interactive presenting choices to or allowing input from the user. NPV (net present value) current value of a discounted stream of future revenues....