M&S Pestle Analysis PDF

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PESTLE analysis of Mark and Spencer. ...

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Full Name: …................. Student ID Number: …................ Tutor's Full Name: …........... Title of the essay: How PESTLE analysis theory work in Mark & Spencer World Count:450

How PESTLE analysis theory work in Mark& Spencer. PESTEL analysis is a way of framework used by organisations to monitor the external marketing environment. Every prospected company carry out PESTEL analysis to outline factors which can affect the organisation, and Mark& Spencer is one of them, company can be affected by specific changes in technology, politic or economy. Risk assessment is one of the main political factors which can affect M&S. Company have to follow the Government roles and regulations, M&S conscious effort to face every day risk and decrease the number of it. Moreover business take a key action plan against each risk quarterly. The side effect of it is the increased cost and number of risk assessment which will be cared out. Economy demand do not really hit M&S as company returned womenswear sales growth for the first tree years. Furthermore 57% of clothes sales are womenswear, what also increase the company income by 2%. The outcome is economic factors are really pleasure for M&S in past few years. Mark & Spencer provided new range of features and functions for online users. On the updated website customers can find multi-channel, what mean they can order products in different languages. This social factor increase M&S sales by 25%. Technological factors which Mark & Spencer will have to face are providing equipment's which are up to date witch the latest technology. Right now business discussing clear decisions for system changes and introduce new equipment. The side effect of this factor will be the cost which company will have to cover, moreover employees re-training to use the new equipment's is another side effect. Company also can be affected by environmental factors, such as minimalize the use of water in their production or use only neutral products. By the end of year 2018 business want to become carbon neutral in all operated worldwide locations, moreover company have to re-use of materials.

Furthermore company have to be up to date with all safety trainings and assessments, to make sure they will follow the legal factors. From year 2014 Mark & Spencer create in every their store dedicated team responsible for ensuring that all products are safe for consumption through ridiculous control and process. In conclusions company have to follow different roles and regulations to make sure they operate legally in UK and around the word but the factors which affect them are likely to change every years this is why company need to have back up plan. References: https://corporate.marksandspencer.com/investors/b73df1d3e4f54f429210f115ab11e2 f6...