Multimedia Production Marketing PDF

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Summary

It is the outine for the course ...

Description

Semester 4 (Specialised Core): Multimedia Production Marketing

Description of unit In this unit, students will be able to analyse the market situation in order to plan, develop and implement a marketing strategy to achieve the specific objectives. Also students will get to know about the transformation of companies and organisations, which has been constant, as they work in an increasingly dynamic, competitive and globalised environment. Marketing, in response, has evolved to place greater emphasis on listening to what consumers say (rather than on the sale of a product or service), and developing a relationship that enhances brand value. In fact, the most appreciated brands are those that best transmit their values and seek to engage with their customers.

Summary of outcomes By successfully completing this module learner will be able to; 1. Explain the key concepts of marketing, advertising and communication in relation to creative media production 2. Develop a marketing strategy for a creative media production company, based on research and analysis 3. Create and test materials required to support a promotional plan, based on a defined strategy 4. Present a marketing strategy and promotional material for a creative media production organisation

Contents

4. Preparation of Strategy Objectives and Goals Understanding Audience Competitive advantage Budget

Outcomes and Assessment Criteria Outcomes

Assessment Criteria To Achieve each outcome a student must demonstrate the ability to:

1. Explain the key concepts of

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marketing, advertising and communication in relation to creative media production

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EdHat International - UK | Ver. 2.0 (2018)

Identify the key concepts, functions and responsibilities of Marketing, advertising and communication Discuss the legal and ethical issues based on use of marketing, advertising and communication in relation to multimedia production.

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2. Develop a marketing strategy for a creative media production company, based on research and analysis

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3. Create and test materials required to support a promotional plan, based on a defined strategy

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4. Present a marketing strategy and promotional material for a creative media production organisation

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EdHat International - UK | Ver. 2.0 (2018)

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Undertake situation analysis to establish awareness of current market position, trends and opportunities Define marketing strategy for multimedia production based organsiation Assess the possibility for different ways of promotional approaches Create and test promotional material for different context Present a marketing strategy for a multimedia production organization Use different means to review the progress of marketing campaigns

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