Narrative - PERSUASIVE SPEAKING IN PRIVATE AND PUBLIC INSTITUTIONS PDF

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CHAPTER II: PERSUASIVE SPEAKING IN PRIVATE AND PUBLIC INSTITUTIONSLesson 1:Lesson Objectives: By the end of this lesson, you should be able to: Know how to create a solid argument;  Understand several logical fallacies and how to spot them; and  Give persuasive speeches with excellent logical rea...

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CHAPTER II: PERSUASIVE SPEAKING IN PRIVATE AND PUBLIC INSTITUTIONS Lesson 1: Lesson Objectives: By the end of this lesson, you should be able to: 

Know how to create a solid argument;



Understand several logical fallacies and how to spot them; and



Give persuasive speeches with excellent logical reasoning and argumentation

The Importance of Persuasive Speech Persuasive speeches intend to influence the beliefs, attitudes, values, and acts of others. It is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. The speech is arranged in such a way as to hopefully cause the audience to accept all or part of the expressed view. Though the overarching goal of a persuasive speech is to convince the audience to accept a perspective, not all audiences can be convinced by a single speech and not all perspectives can persuade the audience. The success of a persuasive speech is often measured by the audience’s willingness to consider the speaker’s argument. The Basics of Argumentation An argument is composed of three features: assumption, evidence, and explanation. If any of these three features are missing, then it is not considered an argument. In the case of assumptions without evidence, these are merely opinions. In the case of evidence without assertions, these are simply bald facts that further need contextualization.

An assumption is an opinion that needs evidence to back it up. Saying that the world is round is a fact, not an assumption. It is not an opinion that asks for evidence because it has already been proven and is considered to be true by all accounts. However, the opinion that all women should be given the right to an abortion is an assertion that needs facts to support it. To do so, would be to look at laws, jurisprudence, and documents from the United Nations or similar institutions. An evidence can be any of the following: concrete facts and figures; a philosophical ideology agreed upon to be true by everyone; and anecdotal evidence. The strongest bodies of evidence are based on facts and figures, and it is important that they are true and come from reliable sources. The weakest among the three would be anecdotal evidence, as this can be an exaggeration of the speaker, or even an outright lie. An explanation tells the audience why the evidence supports the assumption. It should be clear and concise, and the relationship between the evidence and the assumption must not commit any logical fallacies. A stronger explanation would go to the premises of the argument and analyze this point by point, in order to make the audience fully understand the argument. Lesson 2: Lesson Objectives: By the end of this lesson, you should be able to: 

Pitch a project;



Market a product; and



Take part in a corporate conference

Persuasive Speech in Private Institutions Corporations and private institutions rely on persuasion in order to get investments, broker deals, and find client. Persuasion is an act of convincing people whether to agree, believe or support on something you want to pertain. Commonly it arises in the business world which is really helpful in putting up a business, encourage an individual and such. Persuasion comes, not just in the words that are used, but also with the snappy audio-visual presentations and infectious music. It can be dead serious, as in corporate negotiations, or seriously fun, as in marketing products and pitching projects. Effective Persuasive Communication The ability to persuade is really difficult especially in the business world. You need to convince your client, colleagues and employees to consider your suggestion and ideas. Fortunately, if you can successfully master the art of persuasion, you can win the support of others, unify your team and encourage them to work together. The following guidelines for effective persuasive communication are given below. 1. Know Your Audience Effective persuasive communication addresses the audience's needs, values and desires. Audiences respond better to persuasive communication when they feel the person speaking is similar to them in some way, whether it's in age, occupation or socio-economic status.

2. Get the Audience's Attention You must first grab attention of the audiences and demonstrate why it's worth their time to listen to your idea or suggestion. Start with an anecdote that illustrates the point you're trying to make or with a surprising fact that tells them why what you have to say is important. 3. Establish Credibility To persuade an audience, you must demonstrate your credibility and authority. You should attempt to persuade others of something you can prove or have first-hand knowledge of or experience in. Back up your claims with statistics or examples. 4. Tailor the Message to the Medium What persuades in writing doesn't necessarily persuade when delivered verbally. For example, you can include numbers and statistics in a written document because readers can take their time interpreting the data. But if you bombard listeners with these same figures during a speech, you may confuse them and lose their attention. Face-to-face interaction often is more effective at persuading others because you can create a personal connection with your audience and use eye contact, gestures and other nonverbal signals to maintain their attention.

5. Convey Benefits It's easier to persuade an audience when you can show them how your proposal benefits them. 6. Use Body Language With verbal communication, your demeanor influences your ability to persuade as much as your words. To tell your message to your audience, connect with them by maintaining eye contact. Project authority and confidence by standing up straight. Demonstrate your sincerity and openness by relaxing your arms and keeping them at your sides – unless you're using them to gesture instead of crossing them behind or in front of you. Pitching a Project Nowadays, the internet has created sophisticated platforms for people to pitch their projects so that people who are interested in helping out can easily invest with a click of a button. The most well-known platform for this is kick starter, and the pitches are made by uploading videos to the website. 7 Steps to Pitching the Perfect Project To stay in business, you’ve got to earn business. That’s a given. You have to train your ears to listen to your clients and your eyes to identify gaps or shortcomings in their processes, content, or other areas—problems they may or may not recognize themselves. And, then, you have to pitch your solution.

Pitching requires a delicate balance: You have to be thorough but not long-winded, convincing but not pushy, well-rehearsed but not rigid, confident but not cocky. 1. Know your client. This is easier if you’re pitching a new project to an existing client, but, even if you’re not, learn all you can. Research. Ask questions. Listen more than you talk. Research some more. Spend time with them in the field. The better you understand your client inside and out—their goals, audience, obstacles, successes, frustrations, personalities, approaches to problem-solving—the better your odds are of finding the right project. As obvious as it sounds, agencies often skip this all-important step because building (and maintaining) this type of relationship demands proactive thinking and LOTS of time. But if you skip it, there’s little chance you’ll be able to … 2. Tie your pitch directly to your client’s business goals. They have a need you can satisfy or a problem you can solve. Maybe they know it; maybe they don’t. Make the connection clear, and make it often. When the iostudio team pitches ideas for content-gathering trips to our National Guard client, we always relate the concept to either a major content need for their website or a specific recruitment goal, like STEM. It’s a win-win; we boost our chances of scoring meaningful work, and they home in on the conversions they need most. 3. Inject a “wow” factor. And, that doesn’t necessarily mean the scale of the project you’re pitching. After all, not every solution is a monumental, life-altering one. It could be as simple as a new button on a website or a week’s worth of targeted Instagram posts that moves the

right dials for your client. For example, when we pitched the National Guard on a recent update to their home page, we wowed them with hard data and examples of business best practices. Educating them on user paths, user experience, and information architecture helped build a comprehensive case for the project. And, it worked 4. Keep it simple. In business, as in baseball, the faster the pitch, the better. Few people have the time or patience for a long dog-and-pony show. Edit yourself. Aim to be comprehensive yet concise. Addressing these questions is usually all it takes: 

What’s the need/problem?

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What’s the solution?

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How will you implement it?

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Why is your team better equipped to solve the problem than your competitor(s)?

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How will the client benefit?

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How much will it cost? 5. Consider providing options. As the old saying goes, there’s more than one way to skin a cat.

(Sure, it’s a terrible saying, but its meaning rings true.) For nonprofit or startup clients, especially, having two or three levels of service to choose from with corresponding price tags is beneficial. In addition to showcasing your team’s creativity and agility, it also reinforces to the client that you understand the importance of their bottom line and that you’re willing to partner with them to achieve it.

6. Play devil’s advocate. Sure, you’re hoping for, “Everything sounds awesome. Let’s do it!” But no matter whom you’re pitching to, they’re bound to have doubts or questions at first. Be prepared to address them and to do so confidently. Before your pitch, assemble your team and anticipate any objections the client might throw your way. Then, practice how you’d respond to each one. Not only will being prepared inspire confidence and trust in your work, it could very well result in new business. 7. Be passionate. How you deliver your pitch is often just as important as the pitch itself. If you don’t believe in what you’re selling, then you can’t expect the client to. At iostudio, we’ve found that the best way to stay excited about our work is to chase meaningful projects and clients committed to making positive impacts on our world. Example: Kickstarter is the world’s largest funding platform for creative projects. It is a home for film, music, art, theater, games, comics, design, photography and more. It is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowd funding platform focused on creativity and merchandising. The company's stated mission is to "help bring creative projects to life".

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Eat offbeat: the cookbook

This cookbook will be the first of its kind—written by refugees telling their own story and sharing their recipes. It will feature 80 recipes and stories representing at least 20 chefs hailing from 15 different countries. 10% of proceeds will go to the International Rescue Committee, and all remaining profits from this campaign will be invested in hiring and training more refugees. 

Rising Sun

Rising Sun is a board game for 3 to 5 players set in legendary feudal Japan (up to 6 players with the expansion). As the Kami descend from the heavens to reshape the land in their image, it is up to each player to lead their clan to victory. Use politics to further your cause, negotiate to seek the most profitable alliances, worship the Kami to gain their favor, recruit monsters out of legend to bolster your forces, and use your resources wisely to be victorious in battle.

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SELFLY Camera: The smart, flying, phone case camera

An autonomous flying phone case camera which is only 9mm (3/8in) thin and easily fits in your pocket.

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Off Assignment

Help today's journalists go "off assignment" and tell the fullest truth.

Marketing a Product Marketing refers to activities given by the company to promote the buying or selling of a product or service. It can maybe through advertising, selling and delivering of product to consumers or other businesses. Marketing Strategy is a game plan of a business on how to reach their clients or customers. It contains value proposition, key marketing messages, information on the target customer and other high level elements. Strategies on How to Market a Product and Grow Your Sales

1. Define your market These are the target people of a business who will expectedly to buy their products or services. The more specific you get, the more accurately you'll be able to target your sales and marketing efforts. 2. Develop a Sales Plan It will help you organize and think through your sales strategy. Write it in a way that makes sense for you. Typically, it should include the following:  Sales goals- These goals should be specific and measurable. Base them on the nature of your product and try to break them down into manageable parts.

 Sales activities- These are your tactics on how you plan to make the sale. You may say you'll sell direct-to-consumer through a website, shows, advertisement or face to face.

 Target accounts- Your sales plan should also include the accounts you want to sell to. If it's end-users, for example, plan how you're going to reach them through eBay, classified ads or your website.

 Timelines- Put dates to all of the above elements so you can define your steps within a realistic timeline. Don't forget that your timelines should be fluid if you're underachieving, your sales plan can help you figure out why and define the corrective steps you need to take.

3. Follow a Proven Process for Growing Sales Over Time Make sure to have a record of previous sales so you can track whether to adapt or change a new product. Best Way to Approach a Larger Retailer 1. Get the correct buyer One of your biggest challenges is finding the right buyer within a large organization, so do your homework. If you're experiencing roadblocks, consider hiring a distributor or manufacturer's rep who already has established relationships in your industry. 2. Be prepared Develop a presentation and have professional-looking sell sheets ready. Your product should also have packaging that's ready to go. 3. Know your target Understand what products they already carry and how yours will fit in. Don't waste your time pitching to a retailer who's unlikely to carry your product. 4. Take advantage of special programs Some mass retailers, have local purchase programs that give managers authority to try local items. And other retailers may have different initiatives, such as minority business programs. 5. Be patient

It can take up to a year or longer before you see your product on store shelves, so don't get frustrated. And if the final answer is no, try to turn it into a learning experience. 6. Sales channels Besides the traditional brick-and-mortar retail store, it can maybe through catalogs, TV shopping networks and online stores can also be excellent methods to enable you to learn how to market a product online.

References: https://www.iostudio.com/pov/7-steps-to-pitching-the-perfect-project https://www.kickstarter.com/projects/1094312075/eat-offbeat-the-cookbook https://www.kickstarter.com/projects/cmon/rising-sun https://www.kickstarter.com/projects/selfly/selfly-camera-the-smart-flying-phone-case-camera https://www.kickstarter.com/projects/1305026158/off-assignment https://www.investopedia.com/terms/m/marketing-strategy.asp https://www.investopedia.com/terms/m/marketing.asp https://www.google.com.ph/amp/s/www.entrepreneur.com/amphtml/179084 https://smallbusiness.chron.com/effective-persuasive-communication-56248.html...