Notes - Holding Statement PR Writing PDF

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Summary

Holding statement notes from lecture 5 how to write them ...

Description

Gather the facts Gather the publicly available information Develop an understanding of how your organization is handling the situation provide counsel to your leaders Understand what’s being reported - sometimes different from the facts Prepare a holding statement Statement that represents an organization’s involvement in an incident Designed to position your organization as the source of facts in the incident Designed to control the message immediately following an incident Non-emotional, fact-based Give the media something to run with while you investigate further and create a more strategic medium-term plan Keep it short and simple Generically confirm that an incident occurred Explain your priorities and the action you’re taking at that time Explain the appropriate authorities are involved, and you are working with them Provide generic background/context Reassure the public of your top priority (people, safety, integrity) Assure the media you will continue to keep them updated as more information becomes available...