Title | Pecha Kucha |
---|---|
Author | Payton Ong |
Course | IMC |
Institution | Queensland University of Technology |
Pages | 10 |
File Size | 1.8 MB |
File Type | |
Total Downloads | 59 |
Total Views | 136 |
Pecha Kucha Assignment Slides...
#PrayForAmazonia
Slash-and-Burn To Clear Land For Farming and Pasture
A Tool To Absorb These Carbon Emissions Are Disappearing
$1,000,000,000 Raised In Two Days For Notre Dame
IMC Concept of Social Media We never leave our home without our mobile phone and we are constantly ‘on’.
Quickly Picked Up By Celebrities
Combines Characteristics of IMC Tools with Highly Magnified Word-Of-Mouth
Largest Tropical Rainforest Is Being Destroyed
News Outlets Have Only Started To Cover The Story
References
• Brown, V. (2019). Social Media Outrage Over Global Response To Amazon Forest Fire. Retrieved from https://bit.ly/30sJhcI • Calma, J. (2019). Everything You Need To Know About The Fires In The Amazon. Retrieved from https://bit.ly/32dZ6oi • Chitty, W., Luck, E., Barker, N., Sassenberg, A., Shimp, T., & Andrews, J. (2018). Integrated Marketing Communications (5th Asia-Pacific Edition.). Southbank, Vic: Cengage. • Gibbens, S. (2019). The Amazon Is Burning At Record Rates – And Deforestation Is To Blame. Retrieved from https://on.natgeo.com/2MsH1Pv • Irfan, U. (2019). Wildfires Are Burning Around The World. The Most Alarming Is In The Amazon Rainforest. Retrieved from https://bit.ly/2MuWIFI • Jefferson, W. (2019). Celebrities Are Speaking Out About The Amazon Rainforest Fire. Retrieved from https://bzfd.it/2PmFMnc • Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element Of The Promotion Mix. Business Horizons, 52(4), 357-365.
• Sutherland, M. (2019). Amazon Rainforest Fires: Social Media Grieves, But Awareness Only Goes So Far. Retrieved from https://bit.ly/2MKgmNY...