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kknknk...

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Marketing process •

1-Market Research "

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2-marketing strategy&objectives"

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3-STP"

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4-Marketing Mix"

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5-Budget

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Vision: The company growth to it's current position are the one of the biggest health food store chains, and one of biggest market food by highest quality."

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Mission: How to continues to strive for leadership in grocery and health food store industries. 1-Quality output. 2-standards for excellence for good retailers. 3-High standard in all aspect of business. 4-Quality state of mind. "

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Microenvironmental "

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Company:whole food market is American multinational supermarket chain, sell product free from fat and artificial color,flavor,and know by organic, and 365 every day value. "

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Suppliers:wild plant foods, luke's lobster,inspirr pure Botanicals, La farm bakery, vel verde vegetablr, crown finish caves. "

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Marketing intermediars: such as by shipping companies, also by banks in case of selling product by credit cards and making offers. "

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Public: consumer market consist of highlighted young people who are between 22-40 and supper middlr class

Macroenviromental •

Demography: in recent years the 18-30 years old is the one that is most likely to shop at whole food market for their food needs, and up to 40% of households with children buying more organic foods than in last years"

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- The key customer for the average whole food market locaton is a working parent that is between age of 30 and 50. "

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Natural: whole food market sell the product "Natural" making food that are free hydrogenated fat as well as artificial flavors,colors,sweetners,preservatives, sell many foods organic and products that aim to be environmentally friendly. "

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Technological: Now whole food market making deal with Amazon to be easiest making order online, and from electronic market. "

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Culture: with the advancement in trchnology, every one become more aware about health food, and the demand for health food increased, whole food market took this advantage of this point because it work on organic food and natural, free hydrogenated fat, free artificial flavors and colors.

S.W.O.T Strength : ! 1-High quality! 2-Natural standard! 3-food is organic! 4-Excellent customer service! 5-Good employee! 6-Unique product

Weakness:! 1-Expensive! 2-product is costler than product sold by competitors

Opportunities:! 1-Expension of organic industry! 2-Healt conscious consumer trend! 3-popular among people 25-45! 4-international global expension! 5-online relating market

Threats:! 1-strong competitors starting to sell organic product! Such as: walmart,regular grocery,rrtail chains! 2-natural and specialisty foods retail, grocery retail competitors selling at lower prices ! 3-over expansion too quickly

Porter's Generic Strategies Cost leadership

Cost focus

Differentiation leadership

Differentiation focus

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Whole food market depend on "Differentiation leadership" because their products consisting of healthy food and organic, 365 every day value and free fat and artificial color, flavor, it's makes the product expensive. #

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This make them address a certain category of society not every one.

SMART objectives •

Specific: to open a branch of wholr food market in Egypt we should be aware of the categories that want this kind of food. And we are conducting a feasibility study to facilitate the selection of a place to establish the branch. "

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Measurable: we can measure this by evaluated among thr general population inspecific area"

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Attainable: whole food market focusrd with healthy and organic food. So here will attract athletrcs and old age and kids to keep thrm healthy. "

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Relevant: thr target of opening whole food market in egypt is rxpanding and spreading awareness among thr community about healthy food, especially for thosr who are committed to a diet targeting this type. "

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Timely: it will take may be from 2 to 3 years to be know this is success in egypt or not , but behind the awareness from other by organic and health food may be success here.

STP •

1-segmentation:"

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-Demographic: in egypt may be open branches at cairo, alexandria, mansoura, sharm elshekh. "

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-Age: Almostly age ranges between 16-40 years old. "

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-Gender: Both of male and female. "

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-Income: whosr income exceeds 10,000 pound. "

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-Geographic: in cairo: at fifth settlement. in Alexandria: behind san stefano mall "

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-lifestyle: it's depends on kids care and athletics and young people who have lifestyle depends on health food and who interested by diet and gym. "

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2-Targeting: "

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undifferentiated: whole food market see products healthy and organic and it make proudct very expensive and it make not all can buy the product, that make it handle with especial level. "

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Differentiated: whole food market depends on one segment not all socuety because price of product and quality. "

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Concentrated: it concentrat with one segment who need healthy life style. "

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3-position: "

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-features: whole food market organizational culture is mainly focusrd on teams, the company also maintains other cultural variables that contribute to business performance, the mosr important characteristics 1-focus on teams 2-participation 3-transparency. "

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-Benefits: lower fat, lowrr cholesterol, blood prrssure, diabetes, prevent heart disease, lowrr risk of cancer, improve overall quality of life. "

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Marketing Mix •

-Product: whole food market givr more attrntion to product for be number one in his career at organic food and have all type of vegetables, fruits, cheese, oils to meet customers satisfaction. "

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-Price: price based on valur of product and most expensive grocery chain, the new prime members can try prime free for 30 days and have free one day delivery. "

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-Place: in egypt can open the branch nearly to who interesting from this kind of food such as: cairo, sharm el shekh, alexandria and also online can make a delive by online. "

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-Promotion:at this situation it's need to advertising in first to attract who need it and promot by communicating with customers about the product and his benefits and features to raising awareness by building awareness, providing information becaus it a unique product.

Budget •

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Whole food market expend on advertising for world wide from 2013 to 2017 amountrd by approximately 113 million dollars and last year spent around 14 million on media and including national tv, radio, digital and out from home. "...