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Lecture 7...

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Participant information for QUT Research Project Marketing & Audience Analytics (AMB201): Interview

Topic D: Online Purchasing QUT Ethics Approval Number 1500000542 RESEARCH TEAM CONTACTS AMB201 Unit Coordinator:

Dr Clinton Weeks

[email protected]

07 3138 5349

Student Researcher:

Name:___________________

Email:________________________

Ph:_____________

DESCRIPTION This project is being undertaken as part of the requirements for Marketing and Audience Analytics (AMB201), an undergraduate research subject at QUT. The purpose of this project is to provide students with the opportunity to engage in a real research project, and to collect and analyse real data. The project explores individuals’ views regarding a topic relevant to marketing. Data collection will take the form of an interview. The interview will relate to the topic of: Online purchasing

PARTICIPATION You must be 18 years or older to take part in this project. Your participation will be in the form of a short interview that should take about 30 minutes. The interview may be recorded in audio format to allow for transcription, and a transcript (which does not identify you) will be uploaded to a database to be made available to students for analysis. Types of questions will include: What types of things have you bought online in the past? Why did you buy online? Your participation is entirely voluntary. You may withdraw from participating at any time during the interview without comment or penalty, and you may ask for your data to be discarded at any point up until the completion of the interview, when it will be entered into a class database. Your decision to participate will in no way impact upon your current or future relationship with QUT.

EXPECTED BENEFITS The project is expected to provide important experiences for students completing the Marketing and Audience Analytics subject (AMB201). The information that you provide will be analysed to develop recommendations for advertisers, marketers and public relations professionals, for example, through the development of a university research report.

RISKS There are no risks beyond normal day-to-day living associated with participating in this project.

PRIVACY AND CONFIDENTIALITY All comments and responses in this project will be de-identified to ensure they are not linked to you. The names of individual persons are not required in any of the responses. Discussions may be recorded in audio format for transcription purposes. Interviewers are instructed to not use names of participants in transcripts or reports and to ensure names (and any other identifying information) are removed prior to making data available in the class database. As such, only the person interviewing you, and the teaching team involved in the project will be able to link comments made in the interviews with the identities of participants. Any hardcopy transcripts of the interviews will be kept in a secure place and only the interviewer and the teaching team involved will have access to them. De-identified data from this project may be used in other QUT academic research in the future.

CONCERNS/COMPLAINTS (REGARDING THE CONDUCT OF THE RESEARCH PROJECT) QUT is committed to research integrity and the ethical conduct of research projects. However, if you do have any concerns or complaints about the ethical conduct of the project you may contact the QUT Research Ethics Unit on 07 3138 5123 or email [email protected]. The QUT Research Ethics Unit is not connected with the research project and can facilitate a resolution to your concern in an impartial manner.

QUESTIONS / FURTHER INFORMATION ABOUT THE PROJECT If you require any further information about the project please contact one of the research team members listed above.

CONSENT TO PARTICIPATE We ask you to sign the written consent form (attached) to confirm your agreement to participate. Thank you for helping with this research project. Please keep this sheet for your information.

Participant information for QUT Research Project Marketing & Audience Analytics (AMB201): Interview

Topic D: Online Purchasing QUT Ethics Approval Number 1500000542 RESEARCH TEAM CONTACTS AMB201 Unit Coordinator:

Dr Clinton Weeks

[email protected]

07 3138 5349

Student Researcher:

Name:___________________

Email:________________________

Ph:_____________

STATEMENT OF CONSENT By signing below, you are indicating that you: •

Are 18 years or older.

•

Have read and understood the information document regarding this project.

•

Have had any questions answered to your satisfaction.

•

Understand that if you have any additional questions you can contact the research team.

•

Understand that you may withdraw from participating at any time during the interview without comment or penalty, and may ask for your data to be discarded at any point up until the completion of the interview.

•

Understand that data from this project may be used in future QUT research.

•

Understand that you can contact the Research Ethics Unit on 07 3138 5123 or email [email protected] if you have concerns about the ethical conduct of the project.

•

Understand that the project may include an audio recording.

•

Agree to participate in the project.

Respondent Name

Respondent Signature

Date

AMB201 Researcher Name

Please return this sheet to the investigator....