Questionnaire-Group-11 PDF

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Group 12 Phan Hai Anh Tran Bich Phuong Mai Thi Thu Thuy Bui Thi Thuy TienSurvey on consumption habits of moon cake in Hanoi in 2020 What is your current job status? o Student o Working o Retired o Unemployed What’s your gender? o Female o Male o Others What’s your average income per month? o Under 2...

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Group 12 Phan Hai Anh Tran Bich Phuong Mai Thi Thu Thuy Bui Thi Thuy Tien

Survey on consumption habits of moon cake in Hanoi in 2020 1. What is your current job status? o Student o Working o Retired o Unemployed 2. What’s your gender? o

Female

o

Male

o

Others

3. What’s your average income per month?

4.

o

Under 2.000.000 VND

o

2.000.000- 5.000.000 VND

o

5.000.000- 10.000.000 VND

o

Over 10.000.000 VND

What purpose do you usually buy moon cake for? o

For preserving traditions (Consumer habit)

o

For gift to relatives/ friends …

o

For donation

5.

The average price you plan to pay for a box of cake? o

200.000- 500.000 VND

o

500.000- 1.500.000 VND

o

Over 1.500.000 VND

6. Which brand of cake do you buy the most? o

Kinh Do

o

Huu Nghi

o

Madame Huong

o

Others: _____

7. Evaluate the importance of factors influencing the decision to buy moon cake? ( 1. No important 2. Less important 3. Neutral 4. Important 5. Very important) o

A long-standing reputable brand

o

Brand popularity (widely available)

o

Beautifully designed packaging

o

Various flavors to choose

o

Product price

o

Product quality (taste, food safety)

8. When do you usually buy moon cake? o

Before mid- autumn

o

In mid- autumn

o

After mid- autumn

9. Where do you buy moon cake? o Supermarket o Bakery o Ecommerce market such as Shopee, Lazada, … o Moon- cake stall o Others: _____ 10. Reliable source of information when searching for moon cake? o From friends o Advertising on TV, internet, … o A booth displaying sample products...