Quiz MCQ - MKT MCQ PDF

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Question 1 -1 pts The Internet, private electronic networks and wireless setups are enabling buyers to quickly and easily compare products and prices, putting them in a better bargaining position. Group of answer choices True False Question 2 -1 pts _____refers to communication by marketers that informs, persuades and reminds potential buyers of a product to influence an opinion or elicit a response. Group of answer choices Direct selling Encoding Promotion Upselling

Question 3 -1 pts 'ANKO', is a brand launched by Kmart Australia, which evolved to unite the separate its own '&Co' labelling it had. This brand is referred to as a _____ in retailing terminology. Group of answer choices sub-branding umbrella branding private brand subsidiary brand Flag this Question Question 4-1 pts As a manufacturer increases the price, _____________. Group of answer choices

the total costs increase the break-even volume drops the profit margin shrinks efficiency drops Flag this Question Question 5 -1 pts Consumers are more likely to perceive the value of a product to be less than its price tag says if the product’s: Group of answer choices manufacturer gains very little profit from the product. demand and supply attain the state of price equilibrium. price is set too high in their minds. demand is inelastic. Flag this Question Question 6 -1 pts Which of the following defines revenue? Group of answer choices Net profit after taxes divided by total assets The price charged to customers multiplied by the number of units sold Profit minus expenses Something that is given up in an exchange to acquire a good or service Flag this Question Question 7 -1 pts Which of the following illustrates a difference between individual branding and family branding? Group of answer choices Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other’s brand equity.

Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. Flag this Question Question 8-1 pts A(n) ________________ is a brand name owned by a wholesaler or a retailer. Group of answer choices manufacturer's brand private brand individual brand captive brand Flag this Question Question 9-1 pts Maintaining 'integrated marketing communication' principles means that all the different promotion tools must maintain ________ in design and tone. Group of answer choices variety profitability consistency flexibility Flag this Question Question 10-1 pts Which of the following ethical theories believes that people should abide by their obligations and duties when stuck in an ethical dilemma? Group of answer choices

Moral relativism theory Casuist ethical theory Utilitarian ethical theory Deontological theory Flag this Question Question 11-1 pts Which of the following correctly defines co-branding? Group of answer choices The exclusive right to use a brand or part of a brand Marketing several different products under the same brand name Placing two or more brand names on a product or its package A trademark for a service Flag this Question Question 12 -1 pts Boutique sneaker store “Kustom Kicks” has recently opened an online store. Customers can browse the “Kustom Kicks” range online, order, pay and have “Kustom Kicks” sneakers delivered straight to their door. This scenario is an example of how technology has affected the ______ element of the marketing mix. Group of answer choices product promotion place price Flag this Question Question 13-1 pts The 'up-selling' strategy is the implementation of ______ pricing strategy. Group of answer choices product-line value-based

captive optional product Flag this Question Question 14-1 pts For convenience, pricing objectives can be divided into three categories: Group of answer choices profit oriented, sales oriented and status quo. differentiated, niche and undifferentiated. refundable, competitive and attainable. perceived, actual and situational. Flag this Question Question 15-1 pts A brand that obtains at least a one-third of its earnings from outside its home country, is recognisable outside its home base of customers, and has publicly available marketing and financial data is called ____________. Group of answer choices global brand local brand brand equity brand mark Flag this Question Question 16-1 pts The _____ is the combination of advertising, personal selling, sales promotion, social media and public relations and is used to reach the target market and fulfil an organisation's overall goals. Group of answer choices retailing mix distribution mix

promotional mix product mix Flag this Question Question 17-1 pts An ad agency conducts research to find out which celebrity is seen as most 'masculine', to be the spokesperson for their rugged image of SUV. This process is the ______ of the message by the sender. Group of answer choices encoding positioning map decoding audition Flag this Question Question 18-1 pts Which of the following statements is true of a code of ethics? Group of answer choices It is most effective when presented in a long list of dos and don’ts. It is typically drafted by government agencies. It is an effective internal control of behaviour. It applies to top managers of an organisation rather than its employees. Flag this Question Question 19-1 pts Which of the following is most likely a fixed cost? Group of answer choices Raw material costs Production machine fuel Each month's bills for rent Sales comissions

Flag this Question Question 20-1 pts A basic, long-term pricing framework that establishes the initial price for a product and the intended direction for price movements over the product life cycle is called ___________. Group of answer choices strategic management a promotional strategy a price strategy advertising strategy...