Report Writing tips para C1 Advanced Cambridge Writing tips para C1 Advanced Cambridge PDF

Preview

Summary

Writing tips para C1 Advanced Cambridge Writing tips para C1 Advanced Writing tips para C1 Advanced Cambridge Writing tips para C1 Advanced Cambridge...

Description

Alba Ruiz

REPORT ADVERTISING NATURE AND QUALITY IN SPAIN Introduction The purpose of this report is to analyze and evaluate the characteristics and the pros and cons of Spanish advertising world, outlining different forms of it and suggesting some changes in order to reduce the negative aspects. " The media According to a recent survey conducted among Spanish citizens, we can confirm that the main ways of advertise are television, radio and press. This has a great advantage, which is that this type of advertisement can have an impact on each member of the population, no matter age nor standard of living. However, this can be seriously harmful for some audiences: when the publicity is too shocking or includes sensitive content, it could not be suitable for them." Social networks Alternatively, the future for social networks like Instagram or Twitter remains promising as there is an increasingly number of people who consume these apps on a daily basis. The advertising methods adopted by these big companies are designed to be very specific and personalized to each user, which can be creepy, manipulative and it could be even considered as an invasion of privacy. " Recommendations and conclusion Taking this into account, I would strongly recommend to keep a close watch on the content of the advertisement and set limits on the personalization process we have pointed out before. These suggestions can minimize the negative effects specially on young people, who are the most vulnerable ones. In conclusion, advertising campaigns can be useful but only if they really have a positive purpose....