Side Launch Case Week 10 PDF

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Side Launch Case Week 10

1. Besides a commitment to making high quality beer, what other words could be used in an IMC campaign for Side Launch? Side Launch is also described as “approachable and easy to drink,” “Passion,” “Authentic,” “Accessible and Consistent.” The company made it their goal to spread the right message with their marketing, including the packaging and branding of the company. They are committed to sharing the story behind the name “Side Launch” to keep the history alive and gather everyone together to create a community.

2. Go online and identify IMC tools currently being used by Side Launch Side Launch creates strategic posts on social media that capture the name of the beer and the history as well. They communicate a message in every social media post with each one of their beers. They also include the same imagery on their beer cans, which differs them from their competition. Their beer cans are bright and colorful, as well as tell a story with each one tied to the name and their story/brand. 3. Given the young age of Side Launch as a brewery, and some of its beer products specifically, what is the most logical strategy for its use in its marketing communications? The most logical strategy for them would be to continue to grow their online presence on social media and their website. This is the most affordable way to gain access to their target audience. This gives them a chance to tap into the young millennial generation that they are targeting. Based on their colorful branding, selling to youth that are have not picked their loyal favorite beers is the best approach....