SM M&S 2 PDF

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Tutorial 2 M&S questions What is M&S current mission statement?  

“A strong and unique heritage of brand values, extraordinary colleagues and customers who want to see it succeed again” M&S does not have a clear mission statement in 2018/2019, however, the phrases above was mentioned a lot in their annual reports.

Using the tool discussed in the lecture and the book, how could it be improved? 

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There are many problems associated with M&S’s mission statement above. A good mission statement usually has a purpose and includes four main elements: the mission, the vision, values and the goal of the corporation. Looking at the mission statement, it could be seen that the mission statement does have a purpose of bringing M&S to success again. However, it does not have a clear vision as they should say how they are going to work to achieve this success. It also does not describe what the business is doing. Moreover, the mission statement is very general, but it does represent the business values as it talks about extraordinary colleagues. To improve the mission statement, M&S should include a purpose that defines the business. It should also tell what the company would like to achieve and tell how managers and employees should conduct themselves and have a major goal for the business overall. Their goals also have to be well constructed, which includes the characteristics of precise, address crucial issues, challenging but realistic and specify a time period. For example: M&S focuses on providing high quality food, home and clothing products to customers while also ensures business values to employees in 2019…...