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Subject Outline Faculty Fine Arts and Music MUSI20206 – Business of Music Credit Points 12.50 The information in this subject outline is correct at the time of printing but may be subject to amendment. This subject introduces the business practices of the music industry. Aspects of copyright, marketing, law, management, contracts, sales, distribution, ownership, and merchandising will be examined in relation to areas such as touring, recording deals, digital streaming, live performance, music placement in film, TV, sport and advertising, video clips and video games. This subject is delivered as a lecture featuring high-level music industry guests illuminating the fundamentals of the music industry. Each lecture will be assessed by weekly on-line quizzes and students will select one topic for specialisation for the final assignment. Subject Delivery The equivalent of 24 hours in Semester 2. Learning Outcomes Upon completion of this subject students should:

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Understand the relationship between music creation and commercialization; Identify and contextualize key elements of the music industry; • Critically analyse various examples of music business practice.

Generic Skills Statement Upon completion of this subject students should:

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Skills in accessing current music industry research from international databases, web sites, journals and texts; The ability to analyse and critique creative and commercial music projects;

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High-level conceptual and applied skills.

Contact Details Course Coordinator: Kenny McAlpine Email: [email protected] Lecturer: Mr Andrew Watt Email: [email protected]

Assessments Weekly participation in web-based multiple-choice quiz (40%).

1.

There are 4 questions per week, available and assessable during weeks 2-11 inclusive. Each question is weighted at 1% (10 weeks x 4% = 40%). Please note that students have only one attempt at the quiz each week, therefore students should not complete the quiz on a smart phone or tablet. These devices can have intermittent Internet access, which may log you out of the LMS unexpectedly. Strongly recommend using a personal computer to complete the quizzes, ensuring that your browser meets the University recommendations. 2. Written Assessment, length ca. 2000 words (60%). Students should write an essay discussing and analysing the relationships between key music industry participants in a particular segment of the music industry, considering (as applicable) creative, economic, legal or structural issues, focussing on the evolution of the industry in the chosen segment. Students are required to formulate their own topic for this assessment. Further discussion regarding topic options may take place during the weekly classes. The written assignment should reference key terms and concepts presented throughout the semester and will be assessed onIdentification, explanation, analysis, demonstration and discussion of how: • • • • •

Industry participants relate and work together in the music industry 16% ! Contemporary shifts impact potential developments in music businesses 16% ! Economic or business concepts applicable to the chosen segments of the music industry 16% ! Clarity of argument and validation of opinions offered 8% ! Effective academic technique including referencing and citation (links below) 4% !

The essay should be clearly written and presented, and follow the Chicago referencing style. Submission is due by 11:59pm Friday November 5, 2021. Submission link will be available on the LMS. NO PAPER OR EMAIL SUBMISSIONS WILL BE ACCEPTED FOR MARKING. Submission must be made via LMS as a PDF file only. Do not submit any .doc, .docx, .pages, .od, .rtf or .txt files. Please ensure you convert your document to the PDF format before making your submission. Re:CITE – Guide to using Chicago referencing style: ! http://www.lib.unimelb.edu.au/recite/citations/chicago/generalNotes.html ! Has links for all formats providing examples for Footnotes and Bibliographies. ! Contemporary Music - http://unimelb.libguides.com/contemporarymusic !

Extensions and Special Consideration Broadly speaking, extension and special consideration arrangements remain the same as before, but please see below for COVID-19 specifics: 1. For requests for extension of up to 10 working days, please complete an online extension request. 2. Students requesting Assignment Extensions longer than two weeks (10 working days) should apply for Special Consideration (unexpected circumstances) instead. 3. Students who have been affected by COVID-19 circumstances but are unable to provide documentary evidence (e.g. illness, self-isolation, caring for someone who has been diagnosed) may submit a statutory declaration explaining how their study has been affected. 4. Students who were ill during the semester but did not seek medical advice in order to not burden the health system may also submit a statutory declaration explaining how their study has been affected. Please see Canvas for further details. Penalty for late work: Where work is submitted without an extension after the due date, the following will occur: 1. A penalty of 10% of the maximum mark for each day late 2. No record of a grade for the work where work is more than one week late !

Outline Course Schedule ! Lecture time: Fridays 2:00-4:00pm, Via Zoom. Zoom link will be provided via Announcement on Canvas Note that all lectures will be lecture captured, and will be available via the LMS. In-person attendance is not compulsory. Week Week Topic beginning 1 26 July Introduction to the live and recorded music industries 2 Introduction to Recording and Publishing – from ownership to 2 August service 3 9 August The role of Copyright in the Recorded Music Industry 4 16 August Recording, Reproduction, Marketing and Distribution 5 23 August Impact of the Digital Revolution on the Recorded Music Industry 6 30 August The evolution of Music Marketing 7 6 September Representation – Agency and Management 8 13 September Class TBA – Pending Possible Public Holiday 20 September Non-teaching week 9 27 September Understanding the Live Music Industry 10 4 October The evolution of Music Industry Income Streams. 11 11 October Entrepreneurship in the Music Industries 12 18 October Overview of the Global Music Business Exam Period Assessment 2 due 11:59pm Friday November 5, 2021.

Prescribed texts There are no required texts for this subject. Recommended Readings Simpson, S & Munro, J 2012, Music Business, 4th edn Omnibus Press, London. Bradec, J & Bradec, T 2011, Music Money and Success, 7th edn Schirmer Trade Books, NY Watt, A, 2017, Welcome To The Jungle – Navigating the Music Business in Australia, Music Business Education, Melbourne Byrne, D 2012, How Music Works, McSweeney’s Books, USA Hyatt, A, 2013, Cyber PR for Musicians, Huntercat Press, NY Anderton, C, Dubber, A & James, M 2013, Understanding the music industries, Sage Publications, London. Rutter, P 2011, The music industry handbook, Routledge, Oxon [UK] Gordon, S 2011, The future of the music business, 3rd edn, Hal Leonard Books, Milwaukee, WI [USA] Coupe, S 2003, The promoters: the inside story from the Australian rock industry, Hodder Headline, Sydney.

Eliezer, C 2007, High voltage rock ‘n’ roll: the movers and shakers in the Australian rock industry, Omnibus Press, Sydney. Kusek, D & Leonhard, G 2005, The future of music: manifesto for the digital music revolution, Berklee Press, Boston, MA....