Swiggy project report PDF

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ABSTRACTOnline food ordering and delivery is a new type of business model in the current era of e-commerce and that leads to the startups of several online business. Online food ordering and delivery is very successful because it bridges the gap between restaurants and consumers. It is a process wer...

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ABSTRACT Online food ordering and delivery is a new type of business model in the current era of e-commerce and that leads to the startups of several online business. Online food ordering and delivery is very successful because it bridges the gap between restaurants and consumers. It is a process were a customer will search for a restaurant and filter with the available items, cuisines and they deliver by an application in the mobile phone. Swiggy is an application for food ordering and delivery which is a Bangalore based company. Swiggy was mainly to provide a complete order and delivery solution to the urban foodies. The main aim of this research is to study the factors influencing the consumer perception and buying decision of Swiggy and to study the level of consumer satisfaction of Swiggy. For this purpose, with help of convenient sampling method 100 respondents were selected and data were collected through structured questionnaire. The result of the result showed that, there is significant relationship between usage and satisfaction of services of Swiggy,there is significant relationship between usage and preference over other food ordering apps, there is no association between age and frequent usage of Swiggy app, there is no association between gender and convenience of Swiggy app.

INTRODUCTION Online food ordering and delivery is a new type of business model in the current era of e-commerce and that leads to the startups of several online business. Online food ordering and delivery plays an important role in consumers, entrepreneurs, investors etc. Online food ordering and delivery is very successful because it bridges the gap between restaurants and consumers. It is a process were a customer will search for a restaurant and filter with the available items, cuisines and they deliver by

an application in the mobile phone. Online food ordering and delivery system is depended on a mobile application and it works based on the location of the customer. Swiggy is an application for food ordering and delivery. It is a Bangalore based company and is founded out by Rahul Jaimini, Sriharsha Majety, Nandan Reddy. Swiggy was mainly to provide a complete order and delivery solution to the urban foodies. It has an exclusive fleet of delivery personnel to pick up orders from restaurants and deliver it to customers. They provide customers with offers which will enable them to get frequent orders. Payments can be made through online as well as at the time of delivery. And they offer to their customers no minimum order policy. They make sure that the customers get their order on time for that delivery personnel’s carry one order at a time.

HISTORY Swiggy can be called a second entrepreneurial venture of co-founders Nandan Reddy and Sriharsha Majety, first one being, Bundl. Both the co-founders ate alumni of BITS, Pilani and after years of working and interning, they got together to introduce their joint venture, Bundle which is a logistics aggregator that joins together SMEs to Courier Service Providers. The business was doing perfectly fine but the founders were not satisfied and realised that there is a great unexplored potential in the food industry of India. On the footprints of logistics, both the founders wanted something in the food industry which was related to technology and operational offline as well. 14th August 2014 was the date of inception for Swiggy, a dream project turned into reality by Harsha and Reddy. Swiggy was India’s first online food ordering and delivering platform. Both of these co-founders reached out to Rahul Jaimini to do the coding of the website and mobile app and welcomed him as a co-founder in Swiggy.

Swiggy was started in a small office space in Koramangala, Bangalore and the company started off with limitations. The initial setup of food delivery was targeted at a single neighbourhood with 25 partner restaurants and six delivery executive personnel. The company has grown massively after the initial 25% month-on-month growth. Now, the company has a major presence in every household, the default name for anyone desiring to order food online. The company has successfully expanded to over 13 Indian cities including metro cities like Mumbai, Delhi, Hyderabad, Bangalore and Chennai. The company has a tie-up with more than 8, 00,000 restaurants and is committed to serving customers with a convenient ordering and delivery experience. Harsha mentioned in an interview that he started discussing opportunities and business ideas with Nandan Reddy and both of them found great potential in online services and commerce industry in general. He gave an example involving Amazon, Flipkart, e-Bay as successful e-commerce platforms. It was clear to both the co-founders that they wanted to do something which was technology-based and something which worked offline as well. Therefore, Swiggy is a perfect blend of both these features. Harsha added that the blend not being completely offline and not being completely online, gives them a competitive advantage in the industry and it adds to the efficiency of operations. Almost 6 years in the industry and online food ordering and delivery business, Swiggy has become the highest used online platform amongst its competitors. The company has positioned itself above all other competitors in the market and constant effort to deliver within the best time and provide a great experience, the company has maintained its position at the top. Swiggy is here for a long run and to make sure of their presence, they have launched a bunch of features in the past few years like Swiggy Access, Swiggy Schedule, Swiggy Pop and much more.

 Why they developed it? For two of the founders, Majety and Reddy, Swiggy wasn’t their first rodeo together, so to speak. The two BITS-Pilani graduates had come together in mid-2013 to work on an idea that would fully capitalise on the Indian e-commerce boom. The duo built a technology product called Bundl that aimed to address a massive pain point in Indian e-commerce—shipping goods across the country. Unlike its peers Zomato, Foodpanda and TinyOwl, Swiggy was convinced that the only way to crack the food delivery market was to build an extensive logistics network. With Bundl, Majety and Reddy were looking to connect courier companies across India and help them coordinate with each other, while delivering goods for small and medium businesses. The two soon realized there was an even bigger opportunity. After brainstorming sessions, they took the call to shelve Bundl and, instead, attempted to crack the food-delivery space, which in their eyes was ripe for disruption. However, significant challenges lay ahead. While India was experiencing an unprecedented internet startup funding boom, investors, the world over, were also starting to become wary of the food delivery space, questioning whether it was possible for any venture to build a sustainable and sound business model. Most food delivery startups were running with hundreds of crores in losses. Besides, several startups, such as Dazo and Eatlo, were shutting shop, while others were acquired. Hyper-local grocery delivery startup Grofers bought Spoonjoy. The likes of TinyOwl and Foodpanda were struggling. Cab-hailing service Ola, which had made a play into food delivery with Ola Cafe, soon shut it down. Majety and Reddy, who later brought on board a former Myntra software engineer and IIT alumni Rahul Jaimini as Swiggy’s third co-founder, realized early on that they needed to stand out from the rest of the crowd.

OBJECTIVE Swiggy is a food ordering and delivery company which offers a complete food ordering and delivery solution to urban customers. What makes Swiggy unique, is having their own exclusive fleet of delivery personnel to pick-up orders from restaurants and deliver it to customers to offer them a no minimum order policy on any restaurant. Their stated objective is to revolutionize the restaurant-takeaway-delivery business in India which is fraught with problems both on the consumer as well as the restaurant end. Since Swiggy leverages core-logistics platform for food delivery which is still a pretty nascent industry in India, it provides a good model to analyse the supply chain issues. Their current market share is 35-38%

SCOPE Swiggy has became one of the biggest food ordering and delivery company. Swiggy has served the service of ordering and delivery of food in India for 7 years. Swiggy provided employment to many people, It has given them a good source of income. Swiggy gave its good share by providing employment, which helps India to fight unemployment. Apart from food delivery, Swiggy also provides on-demand grocery deliveries under the name Instamart and an instant package delivery service called Swiggy Genie

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