Target Corporation Summary #2 PDF

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Target Corporation Summary #2 for Marketing 345....

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Target Corporation Summary

Cynthia (Hope) Ciulla Grand Canyon University Ms. Connie Clary January 15, 2022

Target Market Description This document will discuss the segmentation, target market, wants and needs, primary motivation of Target, and the role of consumer personality for the brand. It will also include examples of advertisements. Target Corporation targets a specific market for their brand and has many market segmentations. They use demographic, psychographic, behavioral, and geographic segmentation. For their demographic segmentation they focus mainly on age, gender, and income. This is where their target market stems from. “The primary customer base is women between the ages of 18 and 44 who earn around $65,000 in annual income” (Thomas, 2021). Their psychographic segmentation involves consideration of customers social status and lifestyle. The types of people who shop at target, “…are okay with paying a little more for items if they are of higher quality while also making it affordable to families. Target customers know what they want and look to buy higher-end products, especially clothing” (Thomas, 2021). Target also segments their customers by behavioral segmentation. Target relies on its loyal customers. Target shoppers visit the stores regularly which Target relies on. The “average purchase cycle of Target customers is 47.7 days” (Thomas, 2021, para #). In the past Target has focused on geographic segmentation by placing their stores in almost every city and state nationwide, however, now Target has taken on a brand called Shipt. Target offers drive up services, in store pick-up, and same-day delivery with Shipt. Because of Shipt, Target now does not have to focus on their geographic segmentation and can focus on their demographic, psychographic, and behavioral.

Wants and Needs Targets fulfils

Physiological needs and love and belonging (community) They could shop anywhere for the physiological needs, but they shop at target

2. Murray, Maslow

3. advertisements try and change the way people think feel and do 4. Freud’s personality theories (id, superego, ego) neofreudism (you have different personalities based on the environment you are in) trait theory (fitting people into personalities into boxes)...