Telemart & Ali Express PDF

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Assigment on Telemart & AliExpress(This document contains the basic introduction revenue model ,business model, success rate and clients of telemart and Ali Express)...

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E-commerce (function & technologies) ASSIGNMENT #1 BUSINESSES: TELEMART.PK &ALI EXPRESS

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TELEMART.pk Real Business Trade: Telemart.pk is a trademark of Trade link 27-year-old company that specializes in mobile and consumer electronics from all leading brands, at competitive prices, a wide range of products and offers efficient after-sales services and customer support easily through its shopping platform ,its stores spread across the country with a variety of mobile phones from all the leading mobile products, IT and telecommunications products, household items, home entertainment products, consumer electronics, and all other branded products under one roof. It is an online trade portal in Pakistan that allows different sellers to list and offer their products from their platform. Ecommerece Business Model: Telemart business is the B2B OR B2C marketplace it sells its products to directly customer or also allow to sale in bulk to other small businesses. Telemart allows their merchants to drop ship on their platform. Telemart is dealing with 550 plus wholesaler to cater their technological and cellular needs.Telemart promotes its products and services through TV commercials and online marketing. Telemart's top rivals include daraz.pk, Home shopping, Symbios, Ishopping,mega.pk etc.Telemart grow our sales with minimum investment in inventory and warehousing.Telemart sellers see relatively high profit margins. More than two-thirds of sellers (68%) see profit margins higher than 10%. Better still, 36% see profit margins above 20%.Telemart provides best prices and exclusive offers on different products. Moreover, it offers discount card on more than 200 brands. Revenue Model: Telemart.pk also don’t follow advertising model as they are showing the ads of their own shops and products for sale. Telemart.pk offers subscription model to their customers. No expiry date, No renewal fee and No conditions attached. You can avail special discounts through this website. Telemart.pk don’t offers transaction fee model as they offer to choose 6 payment options like cash on delivery,using debitcarde and credit card,ATM,fonepay etc. Telemart.pk also offers sales model where wholesalers and retailers sell their product over the internetTelemart.pk is the leading E commerce platform with thousands of product listings and millions of users per month. The Telemart.pk Affiliate Program offers you a great opportunity to partner, promote, selling and earn commissions. Success Rate: Telemart is taken into account to be among the highest three E-commerce corporations in Pakistan having over 150,000 product.The website has around half a million visitors monthly, which supplies it good standing among online searching websites in pakistan. Rating: Its rating per easy use is 3/5,Choice of product 4/5,Discounts & Deals 4/5,Buyer protection 3/5.These all rating area unit taken from the reviews of the client on their product providing on their website.I have reviewed the rating of Telemart.pk and this reveals that following proportion of performance nationwide:Excellent (57%)&Bad(43%).Its rating starts decreasing from previous few years owing to the subsequent complaints.Telemart.pk contains a good web site with smart traffic, however, you've got come across totally different complaints regarding the mobile phones being sold by them or their franchise that was, not PTA approved. As per these complaints, the corporate isn't providing any help in this regard. 2

Customer/Client; From geographical point of view telemart target the people from metropolitan cities of pakistan which incorporates karachi and lahore. In demographics it focuses on male, female, transgender from the age bracket of 18 to 30. From behavioral point of view it targets premium customers. From Psychographic point of view it focuses on luxurious life style of people . ALI EXPRESS Real Business Trade: AliExpress is an international online retail service in China owned by Alibaba Group in 2010.AliExpress has more than 100 million products on their website.AliExpress is well-known for its low prices and long delivery times. It delivers products within 7 to 15 days and also has refund policy. On AliExpress payment is done through Alipay, credit cards, MasterCard, Visa etc. It is world’s third largest online shopping platform.It offer products which include women & men’s clothing, phone &accessories, computer &office, electronics, health &beauty,automobiles accessories, and many more. E-commerce Business Model: AliExpress started as B2B(Business to Business) platform. It has expanded to business to consumer (B2C) and cloud computing. It directly connects businesses with buyers so it is mainly B2B model. AliExpress also offers dropshipping as Ail dropship and it is easy to do because it does not charge any fees for it. We can also dropship our products from AliExpress to Amazon if we fulfil amazon dropship policy. Banggood is the top competitor of AliExpress limited. Banggood competes in the Computer & Electronics Retail field. Banggood generates 88% the revenue of AliExpress limited. AliExpress's revenue almost doubled for a year. AliExpress can ban the products which are against their rules and regulations. They have guaranteed products that are verified by the AliExpress but if you are still unhappy then you can get refund. Revenue Model: It is often used by websites that attracts huge amounts of traffic. Ali express don’t follow advertising revenue model as they are showing the ads of their own shops and products for sale. Ali express offers discount mostly to new customers they also allows their customers to subscribe a new article for latest updates.Moreover coupon codes are found throughout the AliExpress website and on product page. Aliexpress makes money by charging commissions as a percentage of the transaction value of goods sold. The commission range from 5% to 8% of the transaction value . Ali express offer sales model where wholesalers and retailers sell their product over the internet. Aliexpress affiliate program is an ultimate revenue generating machine for marketers.It adopts Pay Per Sale model .Thecommission rates vary by product, with some rates as high as 50%. Besides this Ali Express offers an additional commission for new users which is around 6%. Success Rate: In terms of international e-commerce, the AliExpress platform is second only to Amazon. But AliExpress has 51 rank by global worldwide and category rank is 9 by E-Commerce and Shopping. There are customers from over 230 countries on the B2C (Business-byCustomer) e-commerce website. More than 20 million visitors come a day to this page. The average monthly visitors to AliExpress.com are over 600 million. The AliExpress review reveals that eBay and Amazon are at a low bounce rate (33.94 percent). Customers/Client: AliExpress has over 60 million active buyers. Alibaba group earned $38.4 billion in one day.An average of more than 60 million people are under the age of 35 years, which visit this website 3

all over the world. More people are young age whose interaction with AliExpress is through social media. Such as YouTube: 54.67% ,Facebook: 24.96%,Reddit: 4.04%,Pinterest: 3.04%.

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