Tesla Inc. Feasibility study PDF

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Feasibility study...

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Tesla Inc. Marketing Strategy The Automotive industry has proved to one of the most competitive industry in the recent. Every player in the market thrives at offering the best vehicle with optimized features as a means of maximizing on sales. The completion has seen various companies utilize different marketing strategies to reach to more customers as they make out sales. Currently Tesla Inc. an automobile company identified with the production of electric cars tops the chart with highest number of car sales. The increased customers preference and sales of the company is attributed to the company’s marketing strategy. Surprisingly, Tesla spends almost zero dollars on corporate advertisement for the product but rather focuses on its social media platforms to engage with its customers. The PR majors on presenting the company’s image through means of profound reflection into the heart of the customers, explicitly explaining the relevance of electric cars in the reduction of global warming and creating a safe and healthy environment has proved to be 100 times more effective than spending fortunes in corporate advertising marketing strategies.

The marketing strategy at Tesla Inc. is dubbed USD0; The Company’s CEO Elon Musk stated that Tesla shells out virtually nothing on endorsements and advertisements but rather invested adequately on the public relation PR of the company. According to Global Equalities Research, Tesla spends averagely $6 per vehicle on advertisement while the second least vehicle company being Toyota that spend $248 on advertisement per vehicle. The use of PR marketing strategy used by Tesla involves engaging with the clients, listening their views and use applies human centered design in manufacturing of their cars. For instance, the world is battling the adverse effects of global warming that has affected almost every sphere of life. The world has been in the look for an alternative to the prolonged use of petroleum fossil fuels that contributes

to global warming. Tesla factored these desires and ventured into electric cars, perfectly coinciding with the world’s desire thus its products accepted and embraced by all thus increased sales.

Reference Zhang, J., & Wang, R. (2019). Research on the marketing strategy of new energy vehicles in SL company. American Journal of Industrial and Business Management, 9(2), 306-314....