Test 3 11.27 notes practice questions PDF

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Summary

This is a set of practice questions that I put together to study for the exams. ...

Description

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To determine what product customer purchase together

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Also known as affinity analysis

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To plan arrangement s of items on store shelves, in a cata

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Association rules

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Helps you understand customers as well as items that are

Market Basket Analysis (MBA) example# data mining two different goals# descriptive data# market basket analysis (MBA)# market basket analysis (MBA) is also called# questions you can ask when looking at a shoppers basket# Market basket analysis helps you understand# three levels of market basket data# customer# order# line item# product# basic measure from three levels of market basket data. these are three common types of association rules# useful# useful example# trivial#...