The advantages and disadvantages of personal selling PDF

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The advantages and disadvantages of personal selling...

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The advantages and disadvantages of personal selling Advantages: -

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Flexibility: a sales person will tailor their pitch to fit the exact needs, motives and behaviours of individual customers. Minimises waste effort: rather than sending mass media messages to people, many of whom will be outside the target market; Personal selling pinpoints the exact target market, makes contact and uses all their efforts on the target market to ensure a sale Return on investment: Performing multiple tasks: a salesperson can collect payment, service or repair products, return products and collect product and marketing info. Disadvantages:

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High costs; costs of Personal selling are rather high as you have labour, travel and lodging, and increased competion to compete against. Many companies try to reduce this through commission only salaries. High turnover and staffing issues: to compete against other companies, many will poach experienced salespeople from other companies rather hire recent grads because they want the best. Inconsistancy motivation [CHANGE]...