Tourism Destination CH. 1 PDF

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TOURISM DESTINATION CH. 1 Tuesday, March 7, 2017

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12:33 PM

The Destination Mix consists of 5 elements: ○ Attractions and events ○ Facilities ○ Infrastructure ○ Transportation ○ Hospitality resources Role of Attractions and events ○ Attractions and events are the central aspect of tourism: they draw visitors to the destination. ○ Facilities, infrastructure, transportation, and hospitality resources are needed in a supportive role to attractions and events ○ Some facilities have a dual role as attractions and facilities (ex: parks)

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Typology of Attractions ○ Classification § Primary: One that is attractive enough to be the primary motivation for tourism visits and aimed at satisfying visitors for several days. § Secondary or stopover: an interesting or necessary place to visit on the way to a primary destination and aimed at satisfying visitors for one or two days. ○ Owernship: § Private § Public/ government § Nonprofit ○ Permanency § Site attractions (physical, largely permanent) § Event attractions (short duration, location can be changed) ○ Drawing Power § The DP is the distance from which an attraction can attract attendance Reasons for developing events and festivals ○ To make money ○ To celebrate holidays, seasons, or historical events ○ To provide cultural or educational experiences ○ To unite and give a feeling of pride to a particular community Roles of Facilities ○ Include lodging, food and beverages, and shops. ○ Necessary to serve visitors while they are away from their homes. ○ Support rather than induce tourism growth ○ Need to be developed at the same or after the attractions are developed ○ The mere presence of facilities will not bring visitors. Supporting facilities and services ○ These facilities provide other services needed by visitors at destinations. ○ Types of supporting facilities: § Souvenir and duty-free shops § Laundries and dry cleaning services § Guide services § Festival and event areas § Recreational facilities and parks § Visitor information centers § Business/ office services

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§ Business/ office services Roles and Types of Infrastructure ○ Provides access and allows visitors to enjoy destinations in a safe and hygienic manner ○ Types: § Water systems § Communication networks § Healthcare facilities § Power sources § Sewerage/drainage areas § Streets and highways § Security systems (police, fire, and customs and immigration services Roles of Transportation ○ To get visitors to and from the destination and to provide for internal movement within the destination § Transportation modes § Terminals and other facilities such as parking ○ Security systems for traveler safety ○ Directional and informational signs Roles of Hospitality Resources ○ Hospitality resources affect the general feeling of welcome the visitor receives within the destination ○ Includes the way services are provides by people employed in tourism as well as the feeling of warmth generated by residents of the destination area ○ Poor service can spoil visitors experiences in the destination The concept of Competition ○ "to compete is to strive for superiority in a quality" ○ Competiveness is the ability of entrepreneurs to design, produce, and market goods and service more attractive than those of competitors ○ Competiveness is often measured by productivity performance Forces driving competition in tourism ○ Changing demand for travel experience § Vacation to relaxation § Standardization to customization ○ Technology is changing the landscape of competition § Internet § Wireless ○ Safety and security issues

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Competitive advantages ○ Deployment and mobilization of resoureces ○ A position a firm occupies against its competitiors § The objective, in seeking to be competitive, is to deliver “goods and services that perform better than other destinations on those aspects of the tourism experience considered important by tourist” Competitive Destination ○ “A destination which has a tourism vision, share this vision among all stakeholders, understands its strengths as well as weaknesses, develops an appropriate marketing strategy and implements it successfully, may be more competitive than one which has never asked what role tourism is to play in its economic and social development.” Benchmarking ○ Benchmarking is a useful tool that destinations can use to gain a competitive advantage in the marketplace ○ Measuring the elements, services and practives at a specific destination with the leaders in the market ○ The end objective is not to compare but, acting on the compariosn to take action in order to improve what is available and how it can be utilized for the benefit of visitors ○ 3 Steps: § Identify measures of performance and data collection § Benchmark against the leaders § Put new ideas fro the comparison into practice ○ Internal (with prior performances), external ( with other destinations), or generic (with international standard.)...