Tutorial 1 – Referencing PDF

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business strategy referencing notes...

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Business Strategy Tutorial 1 – Referencing Business Source Complete (more for theories) International Newsstream (mainly newspapers, and media articles – gives up to date info) IBISWorld (industry articles) Mintel (industry articles) British Airways – must reference other competitors ie emirates, Lufthansa etc Coursework- 3,000 Words Intro – about the company – reasons for doing it – why it is interesting – 250300 around 10% -their positioning -what role they play – ie low cost provider -key issues that are coming up for the organization -Structure – of the work and what you are doing in the coursework -Five forces – 1,000 words -Intro to the model -Rational – what is the benefits and reasons to do a 5 forces -Buyers – 200 words -Suppliers- 200 words -Substitutes- 200 words -New entrance – 200 words -Rivalry – 200 words -Limitations of the 5 forces – use at a link to next model – lead to stakeholder analysis -Key issues Two perspectives to choose from: - 1400 words as has higher weighting than 5 forces Bowmans clock – 700 words – rationale – why have you chosen to do it Evidence – diagram - analysis Evaluate based on the analysis - what have you learnt VRIO – 700 words - apply to multiple capabilities Rationale – why did you choose to do a VRIO Apply

Leads to capability 1, capability 2, etc Evaluate – what have you learnt SWOT/TOWS – can be done in a table so doesn't count in word count Don’t end on SWOT/TOWS – end on conclusion Evaluation counts in word count Conclusion – 300 words...