USW - Assessment Cover Sheet and Feedback Form Assignment 2 PDF

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FACULTY OF BUSINESS AND SOCIETY

Assessment Cover Sheet and Feedback Form 2016/17 Module Code: Module Title: Module Lecturer: Strategic Marketing MK4S34 Assessment No. Assessment Title and Tasks: 2 of 2 Written Assignment/ Self Reflective writing 1: Critical Reflection on Case Study. No. of pages submitted in total including this page: Word count of submission: Completed by student (if applicable) Completed by student Date Set: Submission Date: Return Date:

Part A: Record of Submission (to be completed by Student) Extenuating Circumstances If there are any exceptional circumstances that may have affected your ability to undertake or submit this assignment, make sure you contact the appropriate USW Advice Centre prior to your submission deadline. Fit to sit policy: The University operates a fit to sit policy whereby you, in submitting or presenting yourself for an assessment, are declaring that you are fit to sit the assessment. You cannot subsequently claim that your performance in this assessment was affected by extenuating factors. Plagiarism and Unfair Practice Declaration: By submitting this assessment, you declare that it is your own work and that the sources of information and material you have used (including the internet) have been fully identified and properly acknowledged as required1. Additionally, the work presented has not been submitted for any other assessment. You also understand that the Faculty reserves the right to investigate allegations of plagiarism or unfair practice which, if proven, could result in a fail in this assessment and may affect your progress. Details of Submission: Note that all work handed in after the submission date and within 5 working days will be capped at 40%2. No marks will be awarded if the assessment is submitted after the late submission date unless extenuating circumstances are applied for and accepted (USW Advice Centre to be consulted). You are required to acknowledge that you have read the above statements by writing your student number (s) in the box:

Student Number(s):

1 University Academic Integrity Regulations 2 Information on exclusions to this rule is available from the appropriate USW Advice Centre

IT IS YOUR RESPONSIBILITY TO KEEP A RECORD OF ALL WORK SUBMITTED Part B: Marking and Assessment (to be completed by Module Lecturer) Assessment Task: Self Reflective writing 1 A piece of self-reflective writing that critically appraises the marketing activity / case study. This will consist of 1200 words (+/- 10%) and worth 20% of the overall mark. Students are required to submit a typed 1200 words essay assignment be the end of 8th week of the module. Learning Outcomes to be assessed (as specified in the validated module descriptor http://icis.glam.ac.uk): On completion the students will be able to: LO1: Understand the components that lead to successful strategic marketing; LO2: Critically reflect upon the marketing process used to communicate to stakeholders. Grading Criteria: A strong Assignment Critical Reflection Requires addressing to the following issues: High personal effectiveness: - Critical self-awareness, - Self-reflection and self-management; - Time management; - Sensitivity to diversity in people and different situations and - The ability to continue to learn through reflection on practice and experience. Please refer to the Faculty of Business and Society Marking Criteria for Postgraduate Assessments.

Student Name(s): Feedback/feed-forward (linked to assessment criteria):  Areas where you have done well:

 Feedback from this assessment to help you to improve future assessments:

 Other comments

Mark:

Marker’s Signature:

Date:

Work on this module has been marked, double marked/moderated in line with USW procedures.

Provisional mark only: subject to change and/or confirmation by the Assessment Board

Part C: Reflections on Assessment (to be completed by student – optional) Use of previous feedback: In this assessment, I have taken/took note of the following points in feedback on previous work:

Please indicate which of the following you feel/felt applies/applied to your submitted work  A reasonable attempt. I could have developed some of the sections further.  A good attempt, displaying my understanding and learning, with analysis in some parts.  A very good attempt. The work demonstrates my clear understanding of the learning supported by relevant literature and scholarly work with good analysis and evaluation.  An excellent attempt, with clear application of literature and scholarly work, demonstrating significant analysis and evaluation. What I found most difficult about this assessment:

The areas where I would value/would have valued feedback:

Faculty of Business and Society Marking Criteria for Postgraduate Assessments - Module marking scheme

Distinction

Grade 86 – 100%

76-85%

Merit

70 – 75%

60 – 69%

50 – 59%

FailPass

40 – 49%

35 – 39%

30 – 34% 0-29%

Relevance

Knowledge Analysis Argument and Critical Evaluation Presentation Reference to Structure Literature The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and skills appropriate to that level are fully satisfied. The work is exemplary in all the categories shown above and demonstrates a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the level of the qualification. There is also excellent evidence showing that all the learning outcomes and skills appropriate to that level are fully satisfied. The work is outstanding in the majority of the categories shown above or demonstrates particularly compelling evaluation and elegance of argument, interpretation or discourse. The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the level of the qualification. There is also excellent evidence showing that all the learning outcomes and skills appropriate to that level are satisfied. The work will be excellent in the majority of the categories shown above or demonstrates particularly compelling evaluation and elegance of argument, interpretation or discourse. Well supported, Comprehensive analysis Contains distinctive Well written, with Critical appraisal of upDirectly relevant to the A substantial knowledge focussed argument clear and orderly or independent standard spelling and to-date and/or of relevant material, requirements of the which is clear and thinking; and begins presentation grammar, in a readable appropriate literature. showing a clear grasp of assessment logically structured. to formulate an style with acceptable Recognition of different themes, questions and independent position format perspectives. Very issues therein in relation to theory good use of a wide and/or practice. range of sophisticated A reasonable attempt Adequate knowledge of Reasonable analytical Generally coherent It will contain some Draws on a good Competently written, to address the a fair range of relevant treatment which has a and logically distinctive or variety of literature with only minor lapses requirements of the material, with clear purpose structured, using an which includes recent independent thinking; from standard assessment: may drift intermittent evidence of appropriate mode of texts and/or may begin to grammar, with away from this in less an appreciation of its argument. appropriate literature acceptable format formulate an focused passages significance including a range of independent position appropriate source in relation to theory material. and/or practice. Evidence of use of A simple basic style but Work which Some analytical treatment, Some attempt to Basic understanding of Some correlation with appropriate literature. expresses a coherent with significant construct a coherent but may be prone to the subject but the requirements of Frequently only uses a position only in broad deficiencies in description, or to narrative, argument, but may addressing a limited the assessment but expression or format terms and in single source to which lacks clear analytical suffer loss of focus range of material there is a significant that may pose uncritical conformity and consistency. support a point. Weak purpose degree of irrelevance obstacles for the reader use of quotation. to one or more standard views of the topic Barely adequate use Numerous deficiencies Some evidence of a A basic argument is Largely descriptive or A limited understanding Relevance to the of literature. Over in expression and view starting to be evident, but there is narrative, with little of a narrow range of requirements of the reliance on presentation; the writer formed but mainly a lack of clarity and evidence of analysis material assessment may be material provided by may achieve clarity (if derivative. coherence very intermittent, and the tutor. at all) only by using a may be reduced to its simplistic or repetitious vaguest and least style challenging terms The evidence provided shows that the majority of the learning outcomes and skills appropriate to that Level are satisfied. The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and skills appropriate to that Level are satisfied. The work will be weak in some of the indicators. The work examined is unacceptable and provides little or no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few if any of the learning outcomes and skills appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators....