Viet Jet Aviation Joint Stock Company PDF

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VietJet Aviation Joint Stock Company Organizational Introduction: 1. History a) Introduction: VietJet Aviation Joint Stock Company is Vietnam's first private airline, operating under the name VietJet Air, headquartered at Hanoi's Noi Bai International Airport and a branch at Tan Son Nhat International Airport in Ho Chi Minh City. VietJet Air was established by three major shareholders namely T & C Group, Sovico Holdings and HD Bank, with an initial chartered capital of VND600 billion (37.5% USD at the time of capital contribution) b) History and Development  On July 23, 2007, Vietjet Air was established. VietJet Air was approved in November 2007 and became Vietnam's fourth airline, after Vietnam Airlines, Jetstar Pacific and Vietnam Aviation Service Company (VASCO).  Following the preparations, on December 5, 2011, the airline issued its first ticket. On December 24, 2011, VietJet made its first commercial flight from Ho Chi Minh City to Hanoi.  After 8 years, the Company has opened 8 domestic flights to Da Nang, Hai Phong, Vinh, Nha Trang, Da Lat, and Hue. As of 31/12/2012, the company has achieved 8.0% of the domestic market share, up to 29.6%

at 31/12/2014, 37.1% as of December 31st, 2015 and 41% in 2016 under the CAAV  On February 10, 2013, VietjetAir officially opened its flights to Bangkok, Thailand. This is also the 10th route and also the first international airline of the airline.  In August, Vietjet officially became a member of IATA. As of 2016, VietJet has a total of 05 base operations: Ho Chi Minh City, Hanoi, Da Nang, Nha Trang and Hai Phong, operating 37 domestic routes, 23 international routes and many routes. flight hire.  In the cunning 6 months of 2017, Vietjet had welcomed bizarre aboriginal and all-embracing organizations, investors, analysts who would allied to fulfil fix fellow forth Vietjet, took fondness in assorted international investment conferences investors in Vietnam and in the earth paid firstclass industry to and therefore in Vietjet. 2. Object, vision, mission 1. Object  Vietjet Air in its advertising campaign has positioned itself as a low-cost and next-generation airline that have complementary meanings. "New generation" VietjetAir offered to prove that: Not something cheap is not good!  Vietjet Air is a low-cost airline that caters to all kinds of people in the community and makes people come together when they are together, sharing the same class of seats on flights. Vietjet is aimed at those who

do not have flight conditions; Frequent flyers and interested in compact, convenient, cost-effective; young people. At the same time, it is aimed at business customers.  Moreover, the difference of VietJet with other low cost airlines is VietJet to build a new generation airline, the core value is defined as: "safe, friendly, fun, punctual, price cheap " towards a customer service best, but cheap in the last place. 2. Vision  To become a multi-national airline corporation with wide network in the region and in the world, develop not only aviation services but also consumer goods on the basis of e-commerce, brand name is the customer: Favorite and trusted.  The Company's route network focuses on short and mid-range routes to airports in and around densely populated provinces and tourist destinations in Vietnam, averaging about 900km on roads. domestic flights and 2,200 kilometers for international routes with an average flight time of 1 hour 45 minutes and 3 hours flight. Major international strategic markets include Thailand, Myanmar, Taiwan, China, Singapore and South Korea. 3. Sứ mệnh  Exploit and develop a wide network of domestic, regional and international routes  Bring the breakthrough in aviation service

 Make aviation service a popular means of transport in Vietnam and internationally  Bring joy, satisfaction to customers with outstanding service, luxury and friendly smile. SWOT: Strength - Weath 1. Strength  VietJet's first strength is its rapid acquisition of its market share in Vietnam - one of the fastest growing aerospace markets in the world. Although VietJet is not Vietnam's first low-cost airline, it basically has the advantage of being a pioneer - this has proven to be the most important factor to be able to succeed on most of the Asian markets.  The second strength of VietJet is the cost per unit of products in Asia and the lowest in the world. Non-ticket surcharges (an important factor in the success of low cost carriers) have helped VietJet to make a profit in the early stages. VietJet eliminates the need to provide services that are not necessary to bring cheap fares to customers, in return, passengers must pay additional costs as if want to use other services such as food, ...  Another strength is the company has built a strong brand and is well recognized in Vietnam thanks to good communication and distribution network through the local travel companies. Vietjet has quickly built a strong brand in Vietnam. Vietjet is focusing on building customer loyalty programs, which will further enhance the position of Vietjet in the domestic market.

2. Weath  The company has yet to find a joint venture partner despite negotiations with several LCC companies in Asia since its inception. Some potential deals can not come to an end and the only joint venture (in Thailand) is facing many difficulties.  Thai VietJet is a small company with only three aircraft and three domestic routes, and also faced fierce competition in the Thai market. Although Thailand is a huge market and growing well, VietJet is a follower and the brand is very little known. This also hinders efforts to increase brand strength outside of Vietnam.  The last weakness: most of VietJet's profits come from selling and leasing. This is the activity that the LCC usually uses to generate profits quickly. However, in the long term it will turn into a weakness because ultimately it will have to pay higher costs than the average rent when the life expectancy increases....