Week 10 On-going project piece PDF

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Week 10 On-going Project Piece This piece of your comprehensive project will focus on distribution concepts. • In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker). A dual-distribution method would be best for the Gaming Mac. Apple Inc. uses a Direct marketing channel to sell its products as well as a Retailer channel. Apple Inc. sells directly to consumers online as well as through their Apple store which can be found in a number of shopping centers. Additionally, Apple also allows its products to be accessible to customers in every area by selling through retailers such as Best Buy and Costco Wholesale. This will allow customers to access the Gaming Mac in a number of trusted locations. • Provide your rationale for the above. Using the Direct channel allows Apple to provide a unique in-store experience to the customers as the Apple store is known for its minimalistic and sleek décor as well as its futuristic atmosphere. Customers entering the store feel like their shopping experience is enhanced as they are greeted with professional customer service. The employees are also knowledgeable in the Apple product line and can provide accurate recommendations and insights to customers who are looking for an expert opinion. Therefore, customers feel like they are getting a good value for their purchase when it is accompanied with good service as well as an art exhibit-like setting which adds to the luxurious feel of the shopping experience. More importantly, Apple is able to cut significant costs when selling their products directly as they are minimizing the number of transactions involved, hence retaining higher profits. Using the Retailer channel allows Apple to reach more customers for the Gaming Mac given that customers who are looking to buy this product are likely to be visiting stores where a number of similar options are being displayed. This is done in order to help the customer compare different products and try them out before making the final purchase. Therefore, it is important for Apple to roll out its Gaming Mac in locations that are considered to be hotspots for their target audience....