Written report freshco PDF

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Shannon Rea...

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Group names: Jagjit singh Anmoldeep singh Tajinder singh Yadwinder singh Jagroop singh Course: business communication Instructor: Shannon Rea

Written report DESCRIPTION OF COMPANY: FreshCo is a discount supermarket chain which is owned by Sobeys. It was launched in March 2010. There are total 98 stores across Ontario and Western Canada. FreshCo has lot of products such as Bakery, frozen, dairy, deli, foods, general grocery, meat and poultry, produce, seafood and snacks. All the products are on cheapest price. The aim of this company to offer customers fresh and high-quality food. Most of the food is cheaper in FreshCo as compared to other stores. Talking about the slogan name of this company “Fresher Cheaper”, it shows the quality of the food and cheapest price as well. It also provide to customers “Double Fresh Guarantee”, if customers not satisfied with products so they can easily exchange and refund. FreshCo is competing with No-frills and Food Basics. The headquarters of FreshCo are in Mississauga, Ontario Stellaerton, Nova Scotia. The aims of FreshCo to offer customers fresh and high-quality food on cheapest price.

THE IMPACT The service of fresh co has a positive impact on its customers and on its own business, as fresh co provides all products at low rates as compare to all other grocery stores and it attracts the customers. Moreover, the atmosphere of fresh co is totally relaxed for both employees and customers. It increases the efficiency of workers. Apart from this, it provides great offers, discounts on special occasions. As we all know that more customers attract by giving some freebies. Fresh co has all ingredients from other foreign customers. So, more international students are connected with it.

CHANLLENGED FACED BY FRESH CO Fresco has competitors like Walmart, Costco, no-frills and Zehra’s. there is a tough completion between these all grocery stores. Fresh co always try to remain updated and come up with new services and deals, so that it can be on top among these all. It has to bring more fresh quality foods as well as more verity, which helps to catch more attention of customers. When you have large customers to serve products, it is hazardous to complete the target. Having a large quantity food product and keep is hygienic is also another challenge for fresh co. despite all these challenges it is favourite of its all customers.

MOTIVATION AND AIMS: The main motive of freshco is to offer quality food along with cheapest rates. According to an article about greater Toronto area where farmland is swiftly overtaken by housing developments freshco is not about discounted grocery store it aims to provide customers “well-appointed fresh format store”. Or “market feel”. It offers vast range of frozen food and offers chilled ethnic products to reflect the community in which they live. Freshco also have “fresh hall” product aisle featuring fresh products, daily baked goods made by different community bakeries, and variety of Ontario cheese and meats. Aisle feature also offers to customers to save more on products they are buying. Before summer 2019 freshco was using a slogan “fresher, cheaper” which meant that if the customers are not satisfied with the products they had bought they would be eligible for the refunds. But by late 2019 freshco unveiled a new motto “lowering food prices

“which is claiming to be the cheapest store. Along with this they have also unveiled a new motto “double fresh guarantee” which offers both refund and exchange to unsatisfied customers.

SCALABILTY AND TRANFERABILTY: Like each brand fresco is additionally doing difficult work to extended business. The association said building up that figure would be one of its imperative need for its 2019 money related year. Sobeys first announced structures to switch over up to one fourth of its current Safeway and Sobeys stores in the Western regions to the FreshCo pennant in 2017. In British Columbia, the retailer means to open four more FreshCo stores this year and seven of each 2020. Their elevating preparing to each store opening has been strong and revolved around partner with the local system in a significant way. Freshco will continue pushing hard and win in this hypercentered discount space. Up until this point, they have satisfactorily isolated ourselves as the markdown essential nourishment thing retailer of choice with fantastic quality, thing assortment, fresh make and cost. In December 2017, the association said it plans to switch over up to 25% of its 255 Safeway and Sobeys full-organization stores in the region — more than 60 territories — to FreshCo outlets all through the accompanying five years. Clients at Freshco ought to bring their own special packs from one year from now as the nourishment trader takes out plastic in a critical movement to rehearse ecological security. So these are some of purposes of freshco adaptability and transferability.

INTERESTING INFORMATION: Frescho being a big player in the retail sector and has to face lot of competitions from its counterparts such as food basics, No Frills etc., in their sector of business, so to survive in this competitive world and attract more and more customers every business has to think out of box . One such aspect which attracted me with regards to “Freshco” is the way they market their products. One such example is found in Brampton, Canada which has a major density of South Asian people and around the area, so Freshco has opened up a store which is known as “Chalo Frescos” where Chalo is an Indian Word which means “Let’s Go” so I would say that’s a great strategy adopted by such a big chain which knows to play right according to market conditions this is how one can attract more customers into their doors. They officially say on their webpage in Local Indian Slang “This is not your average desi store—it’s FreshCo. For desis! You already know FreshCo is committed to help you to save on your groceries” Freshco’s marketing strategy can be inspiration for many other companies when such a huge retail company can amend themselves to suit market conditions, other business can also adopt similar strategy to attract more customers and move forward in the field of business. So this is how freshco has amazed us with its various product mix and business strategy to reach out to customers in a much easier and comprehensive way.

REFERENCES 

https://en.wikipedia.org/wiki/FreshCo...