4-1 Discussion: Creative Strategy Statement PDF

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Here at SNHU, we know your pets are our babies too. SHNU is a pet lovers' pet store. We provide innovative, high-quality, consistent, value-for-money, pet-friendly products that will make your pet want to come back again…and again.

This statement shows that SHNU understands how people feel about their pets. It focuses on their pets wants while also highlighting the company mission to provide the best possible products. In a way, this statement is meant to be fun. It's lighthearted, so it's personable. The marketing strategy will be reinforced through a lot of different platforms and fluently. Essentially spreading the same message across the entire marketing campaign. When communicating the plan, meeting with every manager of all departments will ensure everyone understands the marketing campaign. By providing them with precise details to the managers, they will inform their departments and review what needs to be done.

All ethical practices need to be followed through every step of a marketing campaign. Everyone who takes part in the development of the campaign needs to maintain safe, honesty, and respectful practices. All employees involved in the marketing campaign will be required to read and follow the company code of ethics and other related policies. All marketing material and advertisements will undergo a quality assurance review before release to ensure that no ethical rules and regulations have been broken....