Implementation of Cloud Strategy in JIO CREATIVE LABS PDF

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Cloud strategies play an important role in the M & E industry as they redefine consumer experiences and help building customer relationships. Not just M&E but every industry is facing transformation in terms of technology and with the increase in competition landscape, companies need to act faster t...

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IT Strategy, Design and Implementation

PREPARED BY: SECTION-1 GROUP 9 Debadyuti Kanungo (UM20020) Debasis Mishra (UM20023) Safi Ahmed Siddiqui (UM20047) Tanishq Ganotra (UM20064) Zadjiya Pattnaik (UM20068)

Xavier Institute of Management, Bhubaneswar September, 2021

Table of Contents Executive Summary...............................................................................................................................1 Objective:..............................................................................................................................................2 Methodology:........................................................................................................................................2 Technology Scorecard:...........................................................................................................................2 Data Collection:.....................................................................................................................................4 Data Analysis:........................................................................................................................................5 PESTEL Analysis..................................................................................................................................5 Organizational Life Cycle....................................................................................................................6 Organizational Level Diagram............................................................................................................6 Departments......................................................................................................................................6 Market Analysis.................................................................................................................................7 L0 DFD...............................................................................................................................................7 L1 DFD...............................................................................................................................................8 L2 DFD...............................................................................................................................................9 Risk Management:...............................................................................................................................10 Loss of Customers:...........................................................................................................................10 IT Security:.......................................................................................................................................10 Financial Risk:..................................................................................................................................11 Solutions Proposed:.............................................................................................................................12 Process Integration:.........................................................................................................................12 Application Integration:...................................................................................................................14 Technology Integration:...................................................................................................................15 Big Data Strategy:............................................................................................................................16 Capability Development Strategy....................................................................................................17 Cloud Strategy:................................................................................................................................18  Cloud Service Requirement.....................................................................................................18  Cloud Delivery Model..............................................................................................................18  Cloud Deployment Model.......................................................................................................19  Cloud Architecture (NIST Definition).......................................................................................19  Benefits to Stakeholders through Cloud Strategy....................................................................20  Cash Flow Statement and Sensitivity Analysis.........................................................................21  Cloud Brokerage......................................................................................................................22  Risk Analysis for Cloud Strategy..............................................................................................23  Roadmap for Cloud.................................................................................................................23

Department Scorecard:.......................................................................................................................25 Sales Department............................................................................................................................25 Content Department........................................................................................................................26 Change management & Implementation strategy:..............................................................................27 Managerial Implications:.....................................................................................................................29 Conclusion:..........................................................................................................................................30 References:..........................................................................................................................................31

Executive Summary Cloud strategies play an important role in the M & E industry as they redefine consumer experiences and help building customer relationships. Not just M&E but every industry is facing transformation in terms of technology and with the increase in competition landscape, companies need to act faster to increase business agility and capability. Jio Creative Labs deals with a large chunk of confidential data which further increases the need for a credible and safer server and database. By implementing cloud strategy, they not only manage the storage of gazillions of bytes of data but also ensure security and privacy of the data. Jio Creative Labs (or JCL) being a pioneer in the Media and Entertainment Industry, is no exception to witness the growth of cloud services to improve operational efficiencies. With a vast pool of choices and different varieties in content, consumers now have varied and unpredictable demand. Cloud Strategy eases the flow of information and provides cost effective solutions that in turn adds on to providing a competitive edge for the company. Content creators are often under a tremendous amount of pressure to curate contents and it would become a haywire to manage such large quantities of content databases without optimizing the technology. Cloud strategy gives additional benefits of cutting storage costs. One of the major implications of shifting to a cloud strategy from traditional on-premises services is minimal requirement of in-house infrastructure. Big Data is also being used widely for social media analytics and performance management. Further this report also encompasses the environmental factors that directly impacts the implementation of cloud strategy and the steps taken by JCL and other organisations to prevent loss of customers due to data leakage or data privacy breach concerns.

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Objective: The purpose of our research is to look into the existing implementations of Cloud and IT strategy and subsequently, develop a robust cloud strategy for Jio Creative Labs. The report encompasses research on feasibility, Return on Investment, suggestions and the way ahead for implementation of cloud strategy at JCL.

Methodology: There are two methods available for data analysis- Quantitative and Qualitative. The approach for this assignment is a Qualitative one. Data collection was done from primary research and secondary research. The industry growth and trends data were collected from various reports like Statista, eMarketer, livemint, etc. Furthermore, primary research was conducted through telephonic conversations with a prime contact from Jio Creative Labs, Mr. Zenil Dumasya who gave us insights about the organization structure and business goals of the organization.

Technology Scorecard:

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JCL Tech Scorecard.xlsx

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Data Collection: Data collection was done from primary research and secondary research. The industry growth and trends data were collected from various reports like Statista, eMarketer, livemint, etc. Furthermore, primary research was conducted through telephonic conversations with a prime contact from Jio Creative Labs, Mr. Zenil Dumasya who gave us insights about the organization structure and business goals of the organization. Mr. Zenil Dumasya holds an MBA with double majors in Tech Operations and Marketing from NMIMS, Mumbai and a PG certification in Digital Marketing and Communication from MICA, and is currently in the role of the Lead in Digital Outreach at Jio Creative Labs, where he has spent the last 4 years of his professional life. He describes himself as a versatile marketer with a strong exposure to marketing and communications from a digital-first perspective. Through the mode of telephonic interview, he granted us with some valuable insights into the organizational structure, the flow of information and inter-department operational matrix. He also shared insights regarding the steps and processes that are undertaken during the lifecycle of an association with a client. Lastly, he shared with us some of the issues and challenges that the organisation has encountered in its journey with integrating an evolving IT strategy.

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Data Analysis: Vision: In the ever-evolving dynamic landscape of marketing and communication, we want to build The Promise of creating the most sophisticated, agile, and creative ecosystem in the country. Mission: Working with the best-in-class Directors & Technicians in the industry to give the highest quality output to our brands. Goal: to transform India with the power of the digital revolution - to connect everyone and everything, everywhere – always at the highest quality.

PESTEL Analysis  Political  Even the ads are regulated to the extent weather at what time the ads should be shown  Consumer privacy is an important priority where every device is capturing the way an individual is sharing data

 Economical  Advertising is considered as an extra expense, During the recession, advertising was the first thing that experiences a cut-down  Social  With Increasing awareness of the internet and its usage on multiple devices, advertisements have to change the way in which they reach customers  There is a set of ethics and guidelines. Advertisers have to follow a social standard of society in which they are displaying.  Technological  With Big Data analytics, every user interest can be captured and can be used to display ads that prompt users to click and buy.  Industry earlier paid for the opportunity to see and hear but they are now paying for engagement.  Environmental  Advertising through print media, banners, posters and billboards are the traditional way and are widely used today also.But with increasing awareness about the environmental degradation due to the wastage of papers used in advertising and electricity and resources used in billboard advertisements, this is really a concern for advertisers  With more environmental concerns, advertisers have to come up with other innovative solutions  Legal  Legal aspects specific to a country change the advertising industry preferences and target IT Strategy, Design and Implementation

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Organizational Life Cycle Jio Creative Labs is in the Stage-II of Organizational Life Cycle i.e., in the Growth Phase. In this phase, the organization has adapted sophisticated structures and increased number of divisions.

Organizational Level Diagram

Departments Marketing Sales Content Operations IT HR Finance

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Market Analysis

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L0 DFD

L1 DFD

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L2 DFD

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Risk Management:

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Loss of Customers: Major concerns identified for JCL are: 1. Marketing Compliance and Regulatory Issues 2. Tech Savvy Customers 3. Personalization Mitigation:  Use a digital asset management system (SAM) with built-in compliance controls. This step would ensure that all assets are appropriately deployed to meet each and every compliance threshold.  Build a mobile app or a website, creating a customer-centric digital experience which could be as simple or as complex as the brand chooses.  Personalization is made easier with marketing automation. To create a unique perspective of a customer, initiate by connecting all marketing technology into a unified marketing stack.

IT Security: Securing your computers, private information, and just about any other digital data is what IT security is all about. Given the widespread usage of the internet, it's critical to guarantee that your personal information is kept safe and isn't used against you or in manners you wouldn't approve of. IT security always has been a concern, and it should be handled even more seriously now than it has been in the past. Some of the concerns identified for JCL are:

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1. Application of Big Data and Customer Analytics: A significant opportunity exists in big data, artificial intelligence (AI), and predictive customer analytics. Regulations governing data privacy, security, and processing, on the other hand, remain a big roadblock. 2. Customer Information Leak 3. Customer communication gap Mitigation:  Identifying and measuring the data you already have/collect is the first step toward a viable data and analytics strategy. Next, consider what other data you might be able to acquire (e.g., CRM data, website analytics) or how you'll handle and interpret it. Third, partner with a seasoned digital marketing firm to obtain access to the skills and knowledge required to transform this data into actionable decisions  Implementation of dynamic anti-hacking measures  Improvements in cyber security  Appropriate R&D for robust IT solutions

Financial Risk: The digital marketing sector is currently in a moment of upheaval. Following the epidemic, people see the value of having a digital footprint, as well as how digital marketing may drive more visitors to hypothetical businesses than traditional marketing tactics. We may witness a significant change in the digital marketing business as a result of the industry's dynamic expansion. And it can be terrible for businesses if they are not prepared to deal with these developments. Some of the risks we thought would arise are: 1. 2. 3. 4. 5.

Recruiting and retaining great employees Scaling Business Overdue Client Outflows Tool and Software Costs Marketing and Promotional Expenditures

Mitigation:    

Hedged Capital investments Reducing financial risks and ensuring principal investments Cost-cutting on non-essential operational activities Natural Disaster or calamity insurance cover

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Solutions Proposed: Process Integration: Client Service Handling

L0: Client Servicing

L1:

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L2:

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Application Integration:

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Technology Integration: In an industry that has traditionally been dependent on the human resource factor to drive growth, and has only recently adopted technological integration with the aim to drive innovation in production techniques and results for the clients, integration of technology to drive operational efficiency would be a game-changer. With a forecasted market size of the digital advertising industry in India at 539 billion INR by 2024, as per a report by Statista, organizational efficiency driven by technological integration would be a key growth factor. And with the rise in digitisation of functions such as data analytics in analysing marketing metrics such as audience engagement and campaign performance, and proliferation of data, organisations that integrate Cloud computing for storage, processing and sharing of this data would gain competitive advantage.

 Cost Reduction Using cloud computing services is one of the simplest and most effective ways to save money in the advertising industry. Having a well-established cloud service would help JCL clients to access the database and keep a track of the progress made without the need of interacting with a representative. Hence, it will reduce the cost of hiring in-house IT professionals who carry out the same job, in a much lesser time while increasing the efficiency of the whole process.

 Data Security and Backup Among the most crucial components of data security is performing data backups. By storing it somewhere away from the main workspace would help JCL in maintaining records and critical information in an organized and untangled manner. In advertising, rivalry is fierce, and corporate espionage is a genuine possibility. Having an established cloud service would help Jio Creative Labs provide a secure environment to the clients as well as the sensitive data which otherwise could be hacked and leaked in the open.

 Workspace Competence and Collaboration Advertising is not a single vertical work, rather it requires brainstorming of various departments like Media Dept., Arts Dept., Research Dept., Public Relations Dept., Production Dept., and many more depending on the scale of advertisement. Creating a seamless cloud service would give them a platform to interact and ideate in a professional and transparent environment.

 Infrastructure Management and Customization Amongst the most significant benefits of cloud computing services is the ease with which advanced infrastructure management and customization can be accomplished. By having a tailor-made solution, JCL can have an uninterrupted and hassle-free progress to deliver the best output required by the client.

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Big Data Strategy: Structure data is the data that goes through formatting as is set according to predefinitions before being placed in a set structure to be stored in data storage. Unstructured data is data which is derived from several different sources and does not go through formatting or fit into custom structures for storage, it is stored in its native format. The data that is part of JCL’s Big Data...