5Cs analysis for Walmart PDF

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Summary

Download 5Cs analysis for Walmart PDF

Description

Categories

Areas evaluated

Judgements

Company

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Product image and branding Technology Culture Aims, vision

Walmart was founded in 1962 by Sam Walton. The company’s main focus is on the customers and offering products at the lowest prices. The company has around 11,500 stores and serves nearly 265 million customers each week in 27 countries.

Collaborators

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Suppliers Stakeholders Distributors

Customers

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Demographic Where, what and why they buy Pricing Frequency and quantity purchased

Walmart focuses on keeping costs low and reducing operating expenses. The business sources directly from the producers which allows it to save money. Walmart also manages its own trucks for logistics which allows the company to save on transportation costs. Walmart has a large range of different customers due to the business being the most favourite retail brand of Americans due to its low prices and the range of products it offers.

Competitors

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Current and potential Market share Strengths and weaknesses of competition

The most significant competitors of Walmart in the US are The Kroger Company, Costco, Home Depot, Walgreens Boots Alliance, Target, Amazon, Best Buy, etc.

Climate

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Political and environmental Financial: interest rates, exchanges rates Technology

Climate refers to the PESTLE analysis: Political – Brands like Walmart have their supply chains located globally which means that the changes in the political environment of those countries will have an impact on their supplier networks therefore resulting in cots of inventory going down. In addition, due to the US – China trade, several companies including Walmart experienced a growth in the prices of raw materials due to tariffs imposed by American government on Chinese goods.

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Categories

Areas evaluated

Company

   

Product image and branding Technology Culture Aims, vision

Collaborators

  

Suppliers Stakeholders Distributors

Customers

   

Demographic Where, what and why they buy Pricing Frequency and quantity purchased

Competitors

  

Current and potential Market share Strengths and weaknesses of competition

Climate

  

Political and environmental Financial: interest rates, exchanges rates Technology

Judgements...